1、国家开放大学电大专科商务英语2期末试题及答案5（试卷号：3936)一、 交际用语（每小题20分， 共10分）l一5题：选择正确的语句完成下列对话， 并将答案序号写在答题纸上。1. -Morning, Daniel. Today Id like to discuss the promotional events of our products wi thyou. A. I cant agree with you more on that.B.Our customers are satisfied with our products.C.Ok. 1 think we should draw up
2、a thorough plan.2.一Is it possible to find alternative payment. terms for this order?-A. Im afraid not. We insist on a letter of credit.B. No, 1 think the price is reasonable. C. I cant be of any help in this respect.3.一It seems that the sales volume has not reached our objective.一A. It doesnt really
3、 matter.B. Its true. Im sorry about that.C. Thank you for your cooperation.4.一Now shall we move on to the next question? A. Thank you for your questions on commodity inspection. B.Sure.Lets talk about the time of shipment and payment.C. Importers must have the right to re-inspect goods upon arrival.
4、5.一Im afraid the goods we received yesterday a工,e short of weight.A. Im afraid we really couldnt accept that.B. Really?You should check it again. c. Im sorry to say the shipment didnt turnout to be satisfactory.二、 选择填空（每小题2分，共30分）6一20题：阅读下面的句子， 从A、B、C三个选项中选出一个能填入空白处的最佳选项， 并将答案序号写在答题纸上。6. Your kind c
5、o-operation will be highly appreciated. A. in this regardB. in this wayC. in this method7. Whats the insurance_for the shipment? A. ratioB. ValueC.rate8. It assures that you are dealing with a business partner.A. trustworthyB.confidentialC.ethics9.No matter what it may lead to, they always_the profi
6、t maximization. A. persuadeB. PursueC. prepare10.A company can advertise in various ways,how much it wishes to spend.A.resulting fromB.depending onc. looking after11. A successful program also tells the consumer how the product is better than similarofferings competitors. A. withB. forC. by12. We ne
7、ed to select the best salesmen to establish an_relationship with buyers. A. interactive B. internationalC. intellectual13. Increasingly, online marketing is no longer just an option. It is a_A.businessB.necessityC. co血nunication14.Now we are able to browse shops in the world in our own home.A. the m
8、ost fancyB. fanciestC. the fanciest15. I have just_some American dollars into Reruninbi Yuan. A.been changedB.changedC. been changing16. It aims at increasing sales bya product or serviceto a wider audience A.making-knownB. makingto knowC. to make-knowing17. The sandbags stopped her property from A.
9、 to be floodingB. being floodedC. being flooding18. Th 1 ose enterprises only seek profits without awareness of envirorunental protection are short-sighted. A.whoB. thatC. those19.Another principle for a business is_that profitable sales volume is than maximumsalesvolume. A. the more importantB. mos
10、t importantC.more important20. We wont entertain your claim_the inspection certification from the Commodi tyinspection Bureau. A. unless you will haveB.unless you haveC.unless you dont have三、阅读理解（每小题4分，共40分）21-25题：根据短文内容判断给出的语句是否正确，正确的写“T,错误的写“F，并将答案写在答题纸上Product advertising is an important part of
11、marketing. It aims at increasing sales by making a pro duet or service known to a wider audience, and by emphasizing its positive qualities.A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspa
12、pers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program
13、also tells the consumer how the product is better than similar offerings by competi tors. Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service, but more with the brand inage and reputation a company wants to present to the general public or wi
14、thin an industry. Corporate advertising comes in three di fferent types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the impor
15、tance of a company. Investment advertising is designed to attract potential investors. 21. Generally, an advertising agency is responsible for desi gning and organizing a products advert isement. T 22. It is not necessary to consider the budget of an advertisement in choosing a media foradvertising.
16、 F 23. There are only three types of media used in advertising. F24. Product advertising is different from corporate advertising. T25. This passage is mainly about the history of advertising. F26-30题：阅读短文，从A、B. C三个选项中选出一 一个正确答案，并将答案序号写在答题纸上。We are disappointed to learn from your letter of March 15th
17、at50out of the 3000 cartons of Herbs supplied to your Order No. DF-3 were found deteriorated on arrival at the port of destination. We have been exporting Herbs for many years. All our goods were carefully inspected before shi pment by China Comnodity Inspection Bureau and were found to be of standa
18、rd quality, and enjoy a good reputation on international markets. But for any possible deterioration for which we are found liable, we shall always be ready to compensate. For this part icular transaction, however, we have to point that the goods were in good condi t ion when shipped, which was clea
19、rly stated in the clean Bill of Lading. We, therefore, are certain they were damaged or stained through careless handling while in transit, or they were put in the open and danaged by rain. Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods, please
20、let us know and we will be willing to do so. Yours faithfully, Tom White 26. Why does Tom White feel di sappointed?A. 50out of the 3000 cartons of Herbs supplied were found deter iorated.B. He received a complaint letter from the client.C. The goods were delivered late.27. How were all the Herbs bef
21、ore shipment?A. They were found deteriorated.B. They were found to be of standard quality.C. They were found in poor quality.28. Is Tom White willing to compensate the loss of the client?A. No, he doesnt think it is his fault.B. No,he thinks the transportat ion company should compensate.C. Yes, he i
22、s willing to compensate for their loss.29. Which might not be the reason of the damage?A. Tom s company didn t inspect it clearly.B. They were damaged or stained through careless handling while in transit.C. They were put in the open and dan记ged by rain.30.How will Tom s company makeup for the Herbs
23、 damaged?A. They will send all the goods again.B. They will ask the insurance company to compensate.C. They will ask the client to order another 50 cartons.四、翻译（每小题4 分，共 20 分）31一35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。31. So lets meet each other half-way and compromise on a 10% reduction in price o
24、n the consignment. A那么我们各让一半，运货价减少10吧。B那么我们半路上见，妥协运货价降低10%吧。C那么我们各让一半，你我妥协将运货价降至10吧。32. For the seller, the best terms would be full payment in cash at the time of sale.A为了卖方利益，最好的条款是在销售时以现金全额付款。B对于卖方来说，最好的付款方式是销售时全额现金支付。C由于卖方缘故，最好的协议是在销售时以现金全额付款。33. Could you please confirm that they have sufficien
25、t funds to cover this amount of order?A能请您确认一下，他们有足够的资金支付这个数量的订单吗？B您能否确认一下，他们有特别的资金支撑这个数量的订单吗？C您可否批准一下，他们有额外的资金为这个数量的订单保险吗？34. You no longer need to spend much time lining up at a bank to do your transact ions.A你再也不需要花很多时间在银行排队进行交易。B你绝不需要花大量时间在银行排队办你的业务。C你不必花许多时间在银行交易，排队等待。35. Events resulting from
26、a loss of trust are being seen now and then and they affect societyin many unfortunate ways. A导致信任缺失的事件多多少少有所发生，并以不同方式影响社会。B因信任缺失导致的事件现在和当时都有发生，并不幸严重影响社会。C因信任缺失导致的事件时有发生，并且不幸的是，以不同方式影响着社会国家开放大学电大专科商务英语2期末试题及答案9 （试卷号：3936)一、 交际用语（每小题20分， 共10分）1-5题：选择正确的语句完成下列对话， 并将答案序号写在答题纸上。1.一Your bank is huge! It
27、must have many departments.A. Its true.Our bank consists of many departments. B. Thank you, our bank is a small one. C.You are kidding!Our bank is a small one.2.一You mentioned the term online banking just now. I dont quite get it. -Online computer systems help us provide speedy bank service to custo
28、mers. A.What do you learn about the term? B. Why do you mention the word? C.what do you mean by that?3.一In most cases, it is the total income received. A.When do you start to learn about taxable income? B.Why do you want to know taxable income?C. What does taxable income refer to?4. -But in your cas
29、e, we strongly recommend War Risks and WPA A.OK, then please cover both War Risks and WPA for us B. Well, that rate is acceptable. Thanks C.But the extra premium is for buyers account5.一How can people avoid food contamination nowadays? A.People should have balanced food to get different nutrients th
30、ey need.B. The government should set strict rules to standardize the production of food. C. 1 agree with you on this point, and we should pay more to attention to food safety.二、选择填空（每小题2分，共30分）6一20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项， 并将答案序号写在答题纸上。6. We a copy of the statement for your reference. A.
31、encloseB.encircleC.enrich7.We wont let you into the park_the valid pass for this month. A. unless you will haveB.unless you dont haveC. unless you havehi 8. Consumers cant digest too much information on a web page, resul ting_low rates ofreturn.A.withB. inC.at9. In China, Tao bao is one of is one of
32、 e-commerce sites.A.most popularB. the most popularC.more popular10. What s the insurance_for the shipment? A.rateB.valueC.ratio11. Our bank consists of many departments, each ofis responsible for a pa.rticulararea of business. A. thatB.whichC. what 12. Experts suggest_a different password for every
33、 website you visit, and changingthe password every few months. A.usingB. to useC.use13. The ideal money is something acceptable, easily stored and transported.A. partiallyB.probablyC. universally14. It aims at increasing sales by making a product or service known to a wider.A.witnessB.audienceC.evid
34、ence15.No matter what it may lead to, they always_the profit maximization.A. pursueB.respectC.perform16.People can t bear this kind of behavior and the businesses responsible must.A. to be closedB.closeupC. be closed down17. It is just not possible for managers to keep up with all of the changes. in
35、 their markets.A. to take placeB.taking placeC. being taking place18.A company can advertise in_ways, depending on how much it wishes to spend.A. peculiarB. VariousC . serious19.Were also thinking about_this strategy to other segments of the market.A. expandingB.excitingC.extracting20.We so many cha
36、nges over the past few months.A.are undertakingB.are to undertakeC. have undertaken三、阅读理解（每小题4分，共 40分）21-25题根据短文内容判断给出 的语句是否正确，正确的写“T，错误的写“F”，并将答案写在答题纸上。Online Shopping Daniel is interested in Kevins new mobile phone which hes bought on the Internet. Daniel; Hi, Kevin. You ve bought a new mobile pho
37、ne, haven t you?Where did you buy it? Kevin: Oh. yes. I ordered it online three days ago and it arrived yesterday. Have a look, pl ease. Daniel: It looks wonderful!Actually, I have been thinking about online shopping for a longtime, But, as you know, I m not quite familiar with how to do it and. Kev
38、in: It sa piece of cake! I11 show you how to do it. First of all, you should find a good e - co血nerce site. Daniel; Such as? Kevin: Such as Amazon. com, Ebay. com, etc. , which are famous worldwide. In China, Tao bao is the most popular one. Daniel: And then? Kevin: Then, type the name of your desir
39、ed product in the search box or select the category of the product you would 1 ike. Then compare the prices, features and shipping conven iences offered from several sites. If you have any question, you can ask the sellers. Next, add the items to your shopping cart and place the order. After complet
40、ing electronic payment, you just wait for the delivery。goods as requested. Daniel: Uh, I think it i is time-consuming.Kevin: I somewhat agree with you, but not completely. As you know, there is so much to choose from and it takes time to make compari sons. However, onl ine shops give us the opportun
41、ity to shop 24/ 7 and it s very convenient for you. Daniel: Great!Maybe from now on, I should try to buy goods onl ine Kevin: Why not?Go ahead. 21. Daniel has been shopping online for along time. F22. Amazon. com, Ebay and Tao bao are all famous e-commerce sites all over the world. F23. You can comp
42、are the prices, features and shipping conveniences offered from several sitesif shopping online. T 24. There is so much to choose from online shops so it costs our time to make comparisons.T 25. Kevin believes online shopping offers us more convenience. T26一30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。
43、Business Ethics Nowadays, more and more attention is being paid to Business Ethics. But what does it ean?What is the importance of ethics in business? Business ethics is not about personality, though a good personality is valuable. Ethics is the primary element and prerequisite for a successful busi
44、ness. No matter what you do, you should think of business as a matter of integrity. Nowadays, the slip in ethics and the absence of social responsibility, especially integrity, have led to a crisis in business, seriously influencing social development. Events resulting froma loss of trust are being
45、see:n now and then and they affect society in many unfortunate ways. Most people know the importance of business ethics, but stil some people don t honor them. We often hear media reports on problems in business, such as adding harmful materials to products. These behaviors cause much damage to cons
46、umers, who spend money but do not get quality goods, especially when these commodities do great harm to their health. It is difficult for people to forget the case in which some chi ldren consumed unsafe mlk powder produced by a few immoral bus inesses, and their heal th suffered serious damage as a
47、 result. People can t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be puni shed. 26. What s the primary component for a prosperous business?A. Good management.B. Reliable credit status.C. Business ethics.27. What is the influence of losing i
48、ntegrity?A. It hinders social development.B. It worsens the company s reputation.C. It reduces people s trust between each other.28. What is people s attitude towards business ethics?A. All people pay attention to business ethics.B.Lots of people know its importance but some still don t honor it.C.
49、Most people attach importance to it and foll om it.29. Which of the following items is NOT mentioned in this passage?A. Nowadays, the absence of ethics, especially integrity has led to a crisis in businessworld. B. Manufacture s illllloral behaviors do little harm to consumers.C. Media is very impor
50、tant for people to know more about commodities.30. 吓at is the author s attitude toward innoral behaviors in business?A. Critical.B. Affirmative.C. In different.四、 翻译（每小题4分， 共20分）31一35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。31. A good advertising program tells potential customers the benefits derived
