1、Item NineAdversitments Look at the ads What does each company use in the ads to sell the productPart1 Pre-readingPart1 Pre-reading .滴滴香浓，意犹未尽。滴滴香浓，意犹未尽。Take time to indulge. Nestle尽情享受吧. （IBM）Home is where the Honda is.本田就是一个家。本田就是一个家。1. Tidein, dirts out.2. Ask for more.3.Take TOSHIBA, take the wor
2、ld. 4. Focus on life. 5. Started Ahead. 6.Where there is a way, there isa Toyota。7.Good teeth, good health. 8. Apple thinks different. 9. The taste is great. 10. Mosquito bye bye bye.11.Time is what you make of it. Match the slogan with the goodsDrinkComputerCameraShampooCarWashing-powderToothpasteP
3、esticide(杀虫剂) watchn. n. She works in advertising. v. I must advertise for a new secretary. advertise oneself advertising永远是不可数名词。 1、指整个广告业； 2、指广告活动（比如说某公司正在筹备做一个广告）； 3、指所有广告的总称（例：All the advertising here in this chamber is brilliant. 这个屋子里的所有广告都很有创意。） 而advertisement则在第一个意思中是可数名词，第二个是不可数名词。 1、一则广告，某
4、一个具体的广告； 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个广告，这个广告准备播出十次。） TV AdsIts about? Whats the product in the ads? Whats the selling point of the goods?Part2 ReadingPart2 ReadingTask 1Read Task 1 and answer the following two questions:1.W
5、hat mediums does advertising have? 2.What purposes is advertising intended to achieve?Major advertising media Magazine Television Newspaper Yellow Pages Radio Outdoors Cinema InternetExercise 推销产品的一种手段推销产品的一种手段 通过无线电收音机通过无线电收音机 整天整天 在他们上下班的路上在他们上下班的路上 一种主导的广告媒介一种主导的广告媒介 从广义上说从广义上说 举行展览会举行展览会 给消费者提供信
6、息给消费者提供信息 以不同方式以不同方式 a means of selling products over the radio all day long on their way to and from work a major advertising medium In its widest sense hold exhibition bring information to consumers in one way or anotherExercise 一根据课文内容用T.F.判断下列语句1.If we dont know about the product we shall seldom
7、 buy it. （ ）2.Advertising is the best way of making people know about the product. （ ）3.Newspapers、magazines are the only advertising medium in modern society. （ ） 4.TV is a major advertising mediu now. （ ）5.People can select the satisfactory(满意的) products through ads. （ ）Useful Expressions means mi
8、:nz n. 方法,手段 相关短语 means of escape 消防安全措施疏散设施 means of production 生产手段 means of transport 运输工具 Radio and television are important means of communication. 无线电和电视是重要的通信手段。 我们用词句来表达思想。 Useful Expressions appeal n. 恳求,上诉,吸引v. 求助,诉请,呼吁 He made one last appeal to his father to forgive him. 他最後一次恳求父亲宽恕他。 Fi
9、lms of that sort have lost their appeal for children. 那种电影对孩子们已经没有吸引力了。她的小说对妇女具有吸引力。adj.引起兴趣的,动人的,恳求的 This world is always so interesting and appealing. 这里的世界总是那么新奇有趣。Useful Expressions audience :dins n. 听众,观众 Someone in the audience began to laugh. 观众中有人开始笑起来。 Many audience are moved by the end par
10、t of the drama. 到这部戏剧的结尾部分，很多观众都被感动了。 听众有五千人之多。 The great advantage of TV advertising is that it combines the powerful selling features of the newspaper, the radio and the motion picture.Useful Expressions intend intend v. 打算 vt. 想要,打算,计划 I intended to catch the early train, but I didnt get up in ti
11、me. 我本来打算赶早班的火车，但是我起晚了。 How long do you intend to be here? 你打算在这里逗留多长时间。 你打算还为公司工作多久 Advertising not only is intended to stimulate people to do some specific thing but also is a way of bringing information to consumers.Task 3 Read Task 3 and match a Famous Place-name with a Kind of Ad: Detroit stock
12、 market Texas advertising Wall Street car Madison Avenue oilFamous Places Detroit ditrit n. 底特律美国城市 底特律市 成立于1877年，位于美国五大湖区的密西根州(Michigan)第一大城，一百万人口的工业大城底特律市底特律市(Detroit)，邻近加拿大，地理位置优越。自114年亨利-福特定义汽车生产线后,逐渐发展成为世界汽车制造中心.Famous Places Texas tekss n. 德克萨斯州,(美国州名) 得克萨斯州 得克萨斯州得克萨斯州（Texas）是共和党首当其冲的铁杆支持州，200
13、4年大选中，布什赢得这个美国第二大州61%的选民支持。Famous Places Wall Street n. 华尔街 位于曼哈顿岛南部的华尔街华尔街（Wall Street）是美国财富和经济实力的象征，是世界金融中心，也是美国垄断资本的大本营和金融寡头的代名词。Famous Places New York City (美国城市名)纽约市 纽约市 纽约市纽约市（New York City）是一座全球化的大都市，纽约市纽约市一直是世界上最重要的商业和金融中心之一，直接影响着全球的媒体、政治、教育、娱乐以及时尚界。Famous Places Madison Avenue 1.麦迪逊大街(纽约广告业
14、一中心) 2.美国俚语美国广告业；美国广告业的影响(或作风、方式)；美国广告业典型手法 On November19, New York Lifes new Home Office building at 51 Madison Avenue for business. 11月19日，纽约人寿位于麦迪逊大道51号的新总部开业。 We window-shopped along Madison Avenue . 我们沿着麦迪生大道逛商店。Exercise 证券市场 对他们的产品感兴趣 广告公司 使公众了解产品 为制订计划 拍摄动人的场面 stock market feel interested in
15、their products advertising companies make the products known to the public make a plan for take beautiful picturesUseful Expressions make known 使知晓; 传达传达 Having temporarily lost the power of speech, he had to make known his wants by gestures and signs. 由于暂时丧失了语言能力，他只得打手势来表明他需要什么。 他向全班公布了他的计划。Useful
16、Expressions Make a plan for为制订计划 make a detailed plan for为制订详细的计划 You must make a plan for the general review, and be sure that you follow (或stick to)it.制订了一个计划比执行它要容易些。 翻译： Suppose a firm has a new breakfast cereal. It asks an advertising office on Madison Avenue to make a plan for telling the publ
17、ic about this product. The advertising company takes beautiful pictures which will appear in newspapers or magazines, and also on TV. 假如一家公司生产了一种新的麦片早餐，它要求麦迪逊街的广告公司制订一项把该产品介绍给公众的计划。广告公司会拍摄人们吃麦片早餐的动人场景，并将这些照片刊登在报纸或杂志上或放映在电视屏幕上。Group Discussion: Y o u r e w o r k i n g i n t h e A d Department of a fa
18、mous national auto company. Recently, your firm is invited to attend a auto fair in Singapore, where your department is supposed to promote the newly-developed HongQi car made in the company. Homework:1.Write a short article titled Advertising within 150 words.2. Contents:3. a. benefits of advertisi
19、ng;4. b. the proper use of advertising;5. c. how to make good advertisements6.2. Design an English slogan for our college.p 经常不断地学习,你就什么都知道。你知道得越多,你就越有力量p Study Constantly, And You Will Know Everything. The More You Know, The More Powerful You Will Be写在最后谢谢大家荣幸这一路，与你同行ItS An Honor To Walk With You All The Way演讲人：XXXXXX 时 间：XX年XX月XX日
