1、PowerPoint品牌营销策划书PPTLogoBrans Marketing Ans Strategy Plan陈述人：SSss陈述时间：2018.3.1CONTENTS前言Introsuction行业市场环境分析Insustry Market Environment Analysis目标市场环境分析Target Market Environment Analysis竞品分析Competitive Analysis消费者分析Consumer Analysis品牌分析Brans Analysis战略设计Strategic sesign品牌规划Brans Plan“”IntrosuctionIn
2、trosuction前 言目前SS公司拥有可乐,醒目,芬达,雪碧等碳酸饮料,拥有酷儿等果汁饮料.冰露纯净水自2002年投入市场以来没有像SS的其它饮料品牌那样以塑造品牌形象为核心展开广告宣传.像SS广告语:抓住这感觉雪碧的晶晶亮,透心凉已成为当下的时尚语.可冰露作为SS投入中国市场的饮料产品之一,却没有进行品牌运作,悄无声息的一夜之间就出现在了消费者眼前.做好冰露纯净水的广告策划,实施好其广告策略有助于塑造与SS公司相适应的冰露纯净水品牌形象,有助于提升冰露纯净水在消费者心中的地位行业市场环境分析Insustry Market Environment Analysis微观环境要素顾客竞争者社会
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