1、 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other m
2、ember firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.To stand still isto fall behind2015 Consumer ExecutiveTop of Mind S 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG n
3、etwork of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any
4、 member firm.All rights reserved.The question is,how?So the goal is to grow 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member f
5、irm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.THE DRIVERS,ENABLERS AND DERAILERS OF GROWTH:Omni-channeland technologyConsumertrustCSR andS
6、ustainabilityDatasecuritySupplychainConsumerknowledgeDriverDriverDerailerEnablerEnablerDerailer 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client
7、services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.Consumer trust1 in 3 executives said building consumer trust would bean
8、area for increased investment over the next year.This is the top area of focus after growth.Driver$2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no clie
9、nt services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.“No matter how good your productor service is,you will not be able to
10、grow without the trust of yourcustomers.”Willy KruhGlobal Chair,Consumer MarketsKPMG InternationalDriver 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides n
11、o client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.Omni-channel andtechnologyThe growing role of the Internet thro
12、ughout the path to purchase continuesto be critically important to companies ability to compete.Yet this area remains a significant challenge for many executives.25%said its atopchallengeDriverJust over half of the retailers surveyed offer aseamless shopping experience and slightly feweroffer mobile
13、 shopping 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or an
14、y other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.55%Seamless shoppingexperience52%Ability to shop from amobile deviceDriver 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member fir
15、ms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obli
16、gate or bind any member firm.All rights reserved.“Becoming diagonal will helpconsumer companies cut throughemerging technologies like smartwatches or new payment methodsthat may be controlled by thirdparties.”Jeanne JohnsonHead of Omni-ChannelKPMG in the USDriver 2015 KPMG International Cooperative(
17、“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPM
18、G International have any such authority to obligate or bind any member firm.All rights reserved.Consumer knowledgeThe possibilities of data and analytics have not yet been fullyabsorbed and integrated by most companies.Without deep insight into customer preferences and behaviors,success is far from
19、guaranteed creating a competitive edge forthose who can grasp it.Enabler 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm
20、 has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.1 in 5respondents said that theyunderstand how their customerswill actually behaveEnabler 2015
21、KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member
22、firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.“The competitive edge will go tothose companies who masterturning data into insight into value.”Thomas ErwinSenior Partner,Data&AnalyticsKPMG in GermanyEnabler 2015 KPMG Int
23、ernational Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm thi
24、rd parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.Supply chainThe move to digital and mobile shopping puts pressure forefficiency on all aspects of supply.As a result,this is one of the areas that is important to many whonamed it a
25、s an area for increased investment.Enabler 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate
26、 or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.24%of executives said they areplanning to increase investmentin their supply chainEnabler 2015 KPMG International Cooperative
27、(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KP
28、MG International have any such authority to obligate or bind any member firm.All rights reserved.“Regardless of whether companiesthink supply chain and operationsimprovements are needed to fuelgrowth they should ensure theyvegot a cross-functional,well-constructed supply chainstrategy.”Andrew Underw
29、oodHead of Supply Chain forConsumer MarketsKPMG in the UKEnabler 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any
30、 authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.Data securityOver half of the respondents believe their company has the skillsand technology to manage
31、cyber security,indicating a possiblefalse sense of security.Even executives who have already experienced a breach show nogreater concern about the issue than those who have not.DerailerDerailerTop 4most significant threats executives said theyfeared as a result of a data breach 2015 KPMG Internation
32、al Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parti
33、es,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.Reputationaldamageand loss ofconsumer trustInability todeliverproducts orservicesLost timedue to crisismanagementLoss ofintellectualproperty 2015 KPMG International Cooperative(“KPMG Intern
34、ational”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG Internatio
35、nal have any such authority to obligate or bind any member firm.All rights reserved.“Threats to companies data aredynamic they can also beattacked by activists,government orcompetitors.”Anthony BuffomanteHead of Cyber Security forConsumer MarketsKPMG in the USDerailer 2015 KPMG International Coopera
36、tive(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor doe
37、s KPMG International have any such authority to obligate or bind any member firm.All rights reserved.CSR and SustainabilityWhen it comes to corporate social responsibility(CSR),food andproduct safety ranked as companies top priority,area forinvestment,and greatest challenge.As a key driver of consum
38、er trust,this is not surprising.Derailer 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate o
39、r bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.2 out of 3executives said consumer trustis the primary driver of theirsustainable practicesDerailer 2015 KPMG International Coo
40、perative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor
41、 does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.“Customers will leave if theydont feel like they can trust abrand.Companies need to thinkabout what their brand standsfor,and how they can buildtangible trust.”Julio HernandezGlobal Head of KPMGs
42、Customer Center of ExcellenceDerailer 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or b
43、ind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.IS YOUR COMPANY READY FOR GROWTH?Is your company activelybuilding consumer trust?Is your omni-channelstrategy as dynamic as yourme
44、rchandising plan?Do you understand the risksof a security breach?Areyou prepared?Do your customers understandand value your commitment toCSR and sustainability?Are you leveraging theintelligence your customerdata holds?Is your supply chain agile andefficient enough to meet newand growing demand?Cust
45、omertrustOmni-channelDatasecurityCSR&Sustain-abilityCustomerknowledgeSupplychainWHO WAS SURVEYEDSource:KPMG 2015 Consumer Executive Top of Mind Survey 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KP
46、MG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.TitleCEO/Presiden
47、t:16%Director/Board member:9%Other C-suite:50%Senior management:22%Other:2%Company size(USD)Less than$500 million:14%$500 million-$999 million:25%$1 billion-$4.9 billion:27%$5 billion-$19.9 billion:19%$20 billion-$50 billion:9%Over$50 billion:6%Primary businessManufacturer:48%Retailer:32%Distributor:20%SubsectorConsumer goods:38%Food or beverages:31%Clothing,apparel,or footwear:16%Diversified:8%Agribusiness:2%Other:5%Company headquartersEurope and RussiaLatin AmericaAsia Pacific28%9%Africa/Middle EastNorthern America13%16%34%
