1、专题四专题四广告应用型阅读理解广告应用型阅读理解 专题导读专题导读专题四专题四 专题导读专题导读广告英语与普通英语存在许多差异，广告具有鲜明的目广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游、招色和风格，使其独立于其他文体。广告的题材包括旅游、招聘、生活指南、通知告示、使用规则、注意事项、商品说明聘、生活指南、通知告示、使用规则、注意事项、商品说明等。其语言特点是人名、地名、专有名词多；生词多；缩略等。其语言特点是人名、地名、专有名词多；生词
2、多；缩略词、独词句、祈使句、省略句多；词汇较偏僻，语言不规范，词、独词句、祈使句、省略句多；词汇较偏僻，语言不规范，结构不完整。此类文章主要考查考生提取信息和处理信息的结构不完整。此类文章主要考查考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判能力，既注重特定细节的筛选、类比、综合，又注重推理判断能力的考查，题目设置较容易。答题时没有必要把每一句断能力的考查，题目设置较容易。答题时没有必要把每一句都弄得清清楚楚，只要重点理解与题目有关的信息就可以了。都弄得清清楚楚，只要重点理解与题目有关的信息就可以了。专题四专题四 专题导读专题导读做这类题时没有必要阅读全文，宜采用
3、做这类题时没有必要阅读全文，宜采用“倒序法倒序法”来处来处理。即先看问题，后看文章内容。这样在阅读中可以有重点理。即先看问题，后看文章内容。这样在阅读中可以有重点地、有针对性地去读，冗余无效的信息可以略读甚至不读。地、有针对性地去读，冗余无效的信息可以略读甚至不读。在阅读时要特别留意文中以黑体、大写、下划线等方式加以在阅读时要特别留意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括。内容的概括。真题典例真题典例专题四专题四 真题典例真题典例【2011江西卷】江西卷】Winners ClubYou
4、 choose to be a winner!The Winners Club is a bank account specially designed for teenagers.It has been made to help you better manage your money.The Winners Club is a transaction account(交交易账户易账户)where you receive a keycard so you can get to your money 24/7thats 24 hours a day,7 days a week!Its a cl
5、ub with impressive features for teenagers：No account keeping fees!Youre no millionaire so we dont expect you to pay large fees.In fact,there are no account keeping or transaction fees!专题四专题四 真题典例真题典例 Excellent interest rates!You want your money to grow.The Winners Club has a good rate of interest wh
6、ich gets even better if you make at least two deposits(储蓄储蓄)without taking them out in a month.ConvenientTeenagers are busywe get that.You may never need to come to a bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet.You can
7、have money directly deposited into your Winners Club account.This could be your pocket money or your pay from your parttime job!专题四专题四 真题典例真题典例 Mega magazine includedAlong with your regular report,you will receive a FREE magazine full of good ideas to make even more of your money.There are also fant
8、astic offers and competitions only for Winners Club members.The Winners Club is a great choice for teenagers.And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian(so we can organize that cool keycard)but it is easy.We cant wait to h
9、ear from you.Its the best way to choose to be a winner!()1.The Winners Club is a bank account intended for_.AparentsBteenagersCwinners Dadults专题四专题四 真题典例真题典例()2.Which of the following is TRUE about the Winners Club?ASpecial gifts are ready for parents.BThe bank opens only on work days.CServices are
10、convenient for its members.DFees are necessary for the account keeping.()3.The Winners Club provides magazines which_.Aencourage spendingBare free to all teenagersCare full of adventure storiesDhelp to make more of your money专题四专题四 真题典例真题典例()4.If you want to be a member of the Club，you must_.Abe an
11、Internet userBbe permitted by your parentChave a big sum of moneyDbe in your twenties()5.What is the purpose of this text?ATo set up a club.BTo provide parttime jobs.CTo organize keycards.DTo introduce a new banking service.专题四专题四 真题典例真题典例 【解析】本文为广告，介绍了一种针对十几岁的青少年【解析】本文为广告，介绍了一种针对十几岁的青少年的存款账户，重点介绍了该
12、账户的几个优点。的存款账户，重点介绍了该账户的几个优点。1B细节理解题。从第一段第一句话即可得知答案细节理解题。从第一段第一句话即可得知答案为为B。2C推理判断题。从推理判断题。从Convenient一段可知一段可知the Winners Club的服务对于它的成员来说是方便的，不需要的服务对于它的成员来说是方便的，不需要去银行，在手机或网络上就可以操作。去银行，在手机或网络上就可以操作。3D细节理解题。从文中信息句细节理解题。从文中信息句you will receive a FREE magazine full of good ideas to make even more of your
13、money.可知答案为可知答案为D。专题四专题四 真题典例真题典例4B细节理解题。从文中信息句细节理解题。从文中信息句And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian.理解得知，理解得知，如果十几岁的青少年要加入该俱乐部必须取得父母或监护人如果十几岁的青少年要加入该俱乐部必须取得父母或监护人的同意。的同意。5D推理判断题。本文介绍了一种针对青少年的存款推理判断题。本文介绍了一种针对青少年的存款账户，重点
14、介绍了该账户的几个优点。账户，重点介绍了该账户的几个优点。专题四专题四 新题预测新题预测(一一)Outdoor nature programs celebrate the seasons yearround,designed with families in mind.Check out these special programs,in addition to the Centers DropIn Programs.Great Backyard Bird CountLearn more about Wisconsins winter bird residents and join tens
15、of thousands of everyday bird watchers for the 13th annual Great Backyard Bird Count(GBBC)!This national event,organized by the Cornell Lab of Ornithology and the National Audubon Society,is an opportunity for families,students,and people of all ages新题预测新题预测专题四专题四 新题预测新题预测to engage in real citizen s
16、cience.As a participant,youll count birds and report their sightings online at.Well teach you how!FREE Please preregister!Registration Deadline:Thursday,February 11,2010 Leopold Discovery DayBring the whole family to celebrate the life and legacy of Wisconsins premier conservationist,Aldo Leopold!Ta
17、ke a tree hike with our naturalists and learn how to“read the landscape”like Leopold did with his family.Listen to the Leopold family tales told by Leopolds granddaughter,Trish Stevenson,and get a chance to be photographed at our“Look like Leopold”station.专题四专题四 新题预测新题预测FREEPreregistration recommend
18、ed;walkins accepted.The Flustered Mustard Festival and UFO Pulling PartySearch and destroy UFOs(Unwanted Flowering Objects)in the forest during this fun filled festival event!Families and youth groups can participate in the Garlic Mustard Pulling Party contest,where teams compete to see who can pull
19、 and bag the most invasive species.Never seen a UFO before?Well teach you how to spot these alien invaders of the forest.Preregistration is required;groups welcome.Registration Deadline:Wednesday,May 5,2010ALNC Members&NonMembers:FREE专题四专题四 新题预测新题预测Acoustic Monitoring of Bat PopulationsJoin the Wisc
20、onsin Bat Monitoring Program!Learn about the local species and threats to populations while meeting a live bat ambassador.After sunset,well also head outdoors to learn techniques and conduct acoustic monitoring,if the weather permits.Acoustic monitoring allows us to detect and record calls of echolo
21、cating bats that can be used to assess related activity and identify species or groups of species and local diversity of bat populations.Preregistration recommended;walkins accepted.Registration Deadline:Wednesday,May 19,2010专题四专题四 新题预测新题预测ALNC Member:$6/person or$20/family;Nonmember:$7/person or$25
22、/familyTo register for any of these programs,click on the Public Program registration link.For more information or to register by phone,call 6082214038.()1.Who might be most interested in the information?ASpecies researchers.BParents.CNaturalists.DConservationists.()2.According to the passage,the GB
23、BC_.Awas started by Wisconsins local bird watchersBwill take place on Wednesday,May 5,2010Cis a national event that was first held in 1998Drequires entrance fees when registering专题四专题四 新题预测新题预测()3.Where will the Garlic Mustard Pulling contest be held?AIn the forest.BOn the grassland.CIn the garden.D
24、In the field.()4.If a family of four joins the Wisconsin Bat Monitoring Progam as Nonmembers,they will pay_.A20 dollars B24 dollarsC25 dollars D28 dollars专题四专题四 新题预测新题预测()5.We can learn from the passage that_.ALeopolds granddaughter will be present on Leopold Discovery DayBacoustic monitoring is con
25、ducted at anytime during the dayCyou can study unidentified flying objects at the Flustered Mustard FestivalDonly individuals can enter the Garlic Mustard Pulling Party contest专题四专题四 新题预测新题预测【解析】本文为广告，主要介绍了几项适合家庭参与的【解析】本文为广告，主要介绍了几项适合家庭参与的户外活动。户外活动。1B逻辑推理题。根据第一段逻辑推理题。根据第一段“Outdoor nature programs ce
26、lebrate the seasons yearround,designed with families in mind.”可推断文中所介绍的户外活动适合可推断文中所介绍的户外活动适合于家庭，故家庭之主的父母自然对该文所提供的信息最感兴于家庭，故家庭之主的父母自然对该文所提供的信息最感兴趣了，故选趣了，故选B。2C逻辑推理题。由广告可知，在逻辑推理题。由广告可知，在2010年举行第年举行第13届活动且每年一次，由此推断它的第一届活动应该是在届活动且每年一次，由此推断它的第一届活动应该是在1998年举行的，故选年举行的，故选C。专题四专题四 新题预测新题预测3A细节理解题。根据广告中的细节理解题
27、。根据广告中的“Search and destroy UFOs(Unwanted Flowering Objects)in the forest during this fun filled festival event！”可判断选可判断选A。4C细节理解题。根据广告中的细节理解题。根据广告中的“Nonmember:$7/person or$25/family”可推断选可推断选C。5A细节理解题。根据广告中细节理解题。根据广告中“Listen to the Leopold family tales told by Leopolds granddaughter,Trish Stevenson,a
28、nd get a chance to be photographed at our Look like Leopold station”可判断选可判断选A。专题四专题四 新题预测新题预测(二二)LIPITORABOUT LIPITORLipitor is a prescription medicine.Along with diet and exercise，it lowers“bad”cholesterol(胆固醇胆固醇)in your blood.It can also raise“good”cholesterol.Lipitor can lower the risk of heart a
29、ttack in patients with several common risk factors，including family history of early heart disease，high blood pressure，age and smoking.专题四专题四 新题预测新题预测WHO IS LIPITOR FOR?Who can take LIPITOR：People who cannot lower their cholesterol enough with diet and exerciseAdults and children over 10Who should N
30、OT take LIPITOR：Women who are pregnant，may be pregnant，or may become pregnant.Lipitor may harm your unborn baby.women who are breastfeeding.Lipitor can pass into your breast milk and may harm your baby.People with liver(肝脏肝脏)problems.专题四专题四 新题预测新题预测POSSIBLE SIDE EFFECTS OF LIPITORSerious side effect
31、s in a small number of people：Muscle(肌肉肌肉)problems that can lead to kidney(肾肾脏脏)problems，including kidney failure.Liver problems.Your doctor may do blood tests to check your liver before you start Lipitor and while you are taking it.Call your doctor right away if you have：Unexplained muscle pain or
32、weakness，especially if you have a fever or feel very tired.Swelling of the face，lips，tongue，and/or throat that may cause difficulty in breathing or swallowing.Stomach pain.Some common side effects of LIPITOR are：Muscle painUpset stomachChanges in some blood tests专题四专题四 新题预测新题预测HOW TO TAKE LIPITORDo：
33、Take Lipitor as prescribed by your doctor.Try to eat hearthealthy foods while you take Lipitor.Take Lipitor at any time of day,with or without food.If you miss a dose(一剂一剂)，take it as soon as you remember.But if it has been more than 12 hours since your missed dose，wait.Take the next dose at your re
34、gular time.Dont：Do not change or stop your dose before talking to your doctor.Do not start new medicines before talking to your doctor.专题四专题四 新题预测新题预测()1.What is a major function of Lipitor?ATo help quit smoking.BTo control blood pressure.CTo improve unhealthy diet.DTo lower“bad”cholesterol.()2.Taki
35、ng Lipitor is helpful for _.Abreastfeeding womenBwomen who are pregnantCadults having heart diseaseDteenagers with liver problems专题四专题四 新题预测新题预测()3.If it has been over 12 hours since you missed a dose,you should _.Achange the amount of your next doseBeat more when taking your next doseChave a dose a
36、s soon as you rememberDtake the next dose at your regular time()4.Which of the following is a common side effect of taking Lipitor?AFace swelling.BUpset stomach.CKidney failure.DMuscle weakness.专题四专题四 新题预测新题预测()5.What is the main purpose of the passage?ATo teach patients ways for quick recovery.BTo
37、present a report on a scientific research.CTo show the importance of a good lifestyle.DTo give information about a kind of medicine.专题四专题四 新题预测新题预测【解析】本文为药品说明。主要介绍了药品的作用、适【解析】本文为药品说明。主要介绍了药品的作用、适用人群、副作用及服药的相关注意事项。用人群、副作用及服药的相关注意事项。1D细节理解题。根据细节理解题。根据“Along with diet and exercise，it lowers bad cholest
38、erol(胆固醇胆固醇)in your blood.It can also raise good cholesterol.”可判断选可判断选D。2C细节理解题。根据细节理解题。根据“Lipitor can lower the risk of heart attack in patients with several common risk factors，including family history of early heart disease，high blood pressure，age and smoking.”和和“Adults and children over 10”可判断选可
39、判断选C。专题四专题四 新题预测新题预测3D细节理解题。根据细节理解题。根据“If you miss a dose(一剂一剂)，take it as soon as you remember.But if it has been more than 12 hours since your missed dose，wait.Take the next dose at your regular time.”可判断选可判断选D。4B细节理解题。根据细节理解题。根据“Some common side effects of LIPITOR are:Muscle pain,Upset stomach,Changes in some blood tests”可判断选可判断选B。5D推理判断题。文章先总体介绍药品推理判断题。文章先总体介绍药品“Lipitor”的作的作用，接着介绍药品的适用人群及不适用人群，然后介绍药品的用，接着介绍药品的适用人群及不适用人群，然后介绍药品的副作用，最后介绍服药的注意事项。由此可判断选副作用，最后介绍服药的注意事项。由此可判断选D。
