12-1Objectives12-2Objectives12-3Case Study12-4Definitions12-5Product Mix Pricing Strategies12-6Product Mix Pricing Strategies12-7Product Mix Pricing Strategies12-8Price Adjustment Strategies12-9Price Adjustment Strategies12-10Price Adjustment Strategies12-11Price Adjustment Strategies12-12Price Adjustment Strategies12-13Price Adjustment Strategies12-14Price Adjustment Strategies12-15Price Adjustment Strategies12-16Price Changes12-17Price Changes12-18Price Changes12-19Price Changes12-20Public Policy and Pricing12-21Public Policy and Pricing