1、International Business English Correspondence杨晓辉杨晓辉 1397224185213972241852Unit 4 International Business English Correspondence By learning this unit,students shouldidentify a first enquiry from a specific enquirybe familiar with the structure of enquiry lettersmaster the essential words and phrases
2、of enquiry letterslearn to write both first and specific enquiry letters Teaching objectivesUnit 4 Enquiries and repliesUnit 4 International Business English CorrespondenceIntroduction 1How to write enquiry letters 2Sample letters learning3Summary and supplement4Exercises in class5Unit 4 Enquiries a
3、nd repliesUnit 4 International Business English CorrespondenceIntroductionGeneral enquiryA businessman states clearly all the information he needs.It should firstly ask to start the business relations with the other side in a certain line,and then present your enquiry.Specific enquiryThe enquirer us
4、ually has ever dealt with the other side and may point out a certain product or commodity he intends to purchase.Unit 4 International Business English CorrespondenceUnit 4 International Business English CorrespondenceHow to write enquiry lettersHow to write a first enquiry letter(P16.1)a.source of i
5、nformationb.reasons for enquiryc.asking for price list and catalogued.giving referencese.ending with prospect for further businessUnit 4 International Business English CorrespondenceUnit 4 International Business English CorrespondenceHow to write enquiry lettersHow to write a specific enquiry letter
6、(P20.8)a.reasons for enquiryb.asking for terms of payment and other details (concerning the enquired items at what price,on what terms and in what quantities)Unit 4 International Business English CorrespondenceHow to write enquiry lettersGuidelines for enquiry lettersGive the source that you used as
7、 the basis of your request;Be specific about what you want;For courtesys sake,say“please”or“we shall appreciate it”or“thank you”etc.Supply information about your specific needs and emphasize the value of the information to you;Ask for specific answers to questions you have;Be courteous and tactful.U
8、nit 4 International Business English Correspondencequote sb.a price for sth.quote sb.for sth.(at price)quote sb.a pricePlease quote us your best FOB price for Art.No.3150.Please quote us for the supply of peanuts listed on the enclosed enquiry form.Please quote us your lowest/favorable/most competit
9、ive/minimum/bedrock/floor/rock-bottom price.We quote for this item at USD25.00 per dozen CFR Hamburg.Itll be a great pleasure to receive your inquiries for any of the items against which we will send you our lowest quotations.Sample letters learningUnit 4 International Business English Correspondenc
10、eItem:We are holding orders for out-of-stock items.ArticleGoodsCargoFreight CommodityMerchandiseProductProduceUnit 4 International Business English Correspondenceenclose;enclosureWe are enclosing our latest catalogue for your reference.Enclosed is our quotation for your inquiry.The enclosed Proforma
11、 Invoices are in duplicate.Enclosed please find the illustrated catalogue with specifications for our most recent items.Unit 4 International Business English Correspondencedelivery dateterms of paymentdiscounts for regular purchasesallow(give,make,grant)%discount off(on)the prices of goodsIf you ord
12、er 5,000 sets,we would grant you 10%discount.at a discount:The goods are selling at a discount.metal sundries 金属制品金属制品Specification;spec.规格；说明书规格；说明书Unit 4 International Business English Correspondencepocket calculatorbooth;stand visit our Stand 23 at Guangzhou Fairbe(the best)value for moneymark do
13、wn;mark up;mark-down;mark-upWed like to mark down 20%in view of our long-term business relationship.The 20%mark-up is reasonable due to the increasing prices for materials.appeal to the most discriminating(selective)buyerUnit 4 International Business English Correspondenceenjoy fast salesfind a read
14、y sale for this itemready seller;quick seller;best seller;sell fast;quick-selling products;be popular with customersBostonBirminghamChicagoLagos:NigeriaUnit 4 International Business English CorrespondenceDear Sirs:We learnt from The Leather Shop of Vancouver that you are the manufacturer of high sty
15、le leather shoes.We operate a large range of leather products.We are interested in using a number of products from your current range in the manufacture and export of our goods.We should like you to send us a catalogue and price list regarding your leather shoes.We should also like to know what disc
16、ount you offer on bulk purchase.Sample letters learningUnit 4 International Business English CorrespondenceAs some of our products will be sold on the international market,it is important that our suppliers be competitive in price and extremely reliable.We would find it most helpful if you could pro
17、vide us with samples of the various skins you use in manufacturing your products.Yours faithfullyChina National Import&Export Corp.Unit 4 International Business English CorrespondenceDear SirsRe:Our leather shoesWe were very glad to receive your letter of 15 March,in which you inquired about our lea
18、ther shoes.We were pleased to know that we had been recommended to you by The Leather Shop of Vancouver.We are enclosing our catalogue and the price lists.We are also sending you samples of the skins we use in manufacturing our products separately.We are sure you will find that we use only the best
19、quality materials for our products.The high standard of workmanship will appeal to both your domestic buyers and international buyers.Unit 4 International Business English CorrespondenceWe also produce a wide range of other leather products such as handbags and gloves.They are fully illustrated in o
20、ur catalogue and are of the same high quality as our leather shoes.We are a well-established company and reliable leader in leather products.Because of our size,we are able to offer extremely competitive prices.If your order exceeds US$6,000 we are prepared to offer you an additional discount of 3%,
21、which,we believe,will make our products impossible to resist.Unit 4 International Business English CorrespondenceWe hope you will find the above information useful.Please feel free to contact us again if you have any further questions.We look forward to receiving an order from you soon.Yours faithfu
22、llyB Jackson Co Ltd.Unit 4 International Business English CorrespondenceDear Mr.Li,Re:Paper Cutting KnivesWe should like to know if you are able to supply Paper Cutting Knives,4331/2.Could you also let us know your lowest quotation CFR Liverpool,England?Please state your earliest delivery date and y
23、our terms of payment.We have been approached by one of our customers.As they are in urgent need of the above items,please answer as soon as you can.Thank you very much for your attention to this matter.Yours Sincerely Unit 4 International Business English CorrespondenceDear Mr.WhiteRe:Paper Cutting
24、KnivesThank you for your enquiry of February 16,in which you asked us if we could supply Paper Cutting Knives,43 3 1/2.Unfortunately,we do not have the required specification.The nearest specification we can supply is 43 5 1/2.If you find our specification is acceptable,please let us know immediatel
25、y so that we may send you the quotation as requested.We appreciate your early reply.Yours Sincerely,Unit 4 International Business English CorrespondenceUnit 4 International Business English CorrespondenceUnit 4 International Business English CorrespondenceUnit 4 International Business English Corres
26、pondenceUnit 4 International Business English CorrespondenceHow to write reply lettersa.giving thanks and acknowledgingb.answer the enquiry(send the catalog,price list,sample etc)c.give your payment requirement and terms of promotiond.arouse the trading partners interest to buy the commodityHow to w
27、rite reply lettersUnit 4 International Business English CorrespondenceHow to write reply lettersGuidelines for reply lettersAll replies to enquiries start with a paragraph acknowledging the enquiry.The answer to the enquiry should be clear and complete.If you are unable to supply anything requested,
28、start your letter with an expression of appreciation,then proceed to the bad news.When sending printed materials,refer only to the features you think will interest your reader most.Unit 4 International Business English CorrespondenceSummary and supplementCommonly used sentences in enquiry letters 1)
29、Opening sentencesYour firm has been recommended to us by.Your articles have been recommended to us by.As we have learned from.,you are manufactures of.We visited your stand at the.exhibition.We have seen your ad.in.and we are interested in.We have heard that you have put a new.on the market.Unit 4 I
30、nternational Business English CorrespondenceSummary and supplementCommonly used sentences in enquiry letters 2)Reasons for enquiryWe need/are in the market for.We have received many enquiries from our customers for.We would like to expand our range of.We have a considerable demand here for.We are pa
31、ny based in.Unit 4 International Business English CorrespondenceSummary and supplementCommonly used sentences in enquiry letters 3)Asking for terms of payment Please quote your best/most competitive/lowest prices for these articles/goods/products.Kindly quote us your lowest prices for.We shall be gl
32、ad to receive an offer from you on.We are desirous of having your lowest price for.Unit 4 International Business English CorrespondenceSummary and supplementCommonly used sentences in enquiry letters 4)Asking for other informationPlease include information about packing and shipping.Wed like to know
33、 your earliest date of delivery/minimum quantity for a trial/initial order.Please let us know on what term you can give us some discount.We should appreciate further/full details/information about the mentioned item.Unit 4 International Business English CorrespondenceSummary and supplementCommonly u
34、sed sentences in enquiry letters 5)Further businessIf the samples meet with our approval we intend to place substantial orders.If you can let us have a competitive quotation,we trust business will result.If your prices are competitive and your goods come up to standard,we shall order on a regular ba
35、sis.Unit 4 International Business English CorrespondenceExercises in class1)1)我们与我们与Wilson公司交往多年，承蒙该公司将贵公司推公司交往多年，承蒙该公司将贵公司推荐给我们。荐给我们。2)2)我方意欲购买我方意欲购买若贵方寄来最优价格，将不胜感激。若贵方寄来最优价格，将不胜感激。3)3)我方还想了解该产品每种颜色和图案的最低出口量。我方还想了解该产品每种颜色和图案的最低出口量。4)4)兹附上尼龙袜样品。如贵方能供给兹附上尼龙袜样品。如贵方能供给50005000打货，请报贵打货，请报贵方方CIFCIF香港的最低价
36、。香港的最低价。5)5)应我方纽约分公司之要求，请贵方对销往南美洲国家应我方纽约分公司之要求，请贵方对销往南美洲国家的的50005000台电风扇报价。台电风扇报价。Unit 4 International Business English CorrespondenceTranslate the following letter into English:敬启者：敬启者：我们得知贵公司地址，要感谢英国驻北京大使馆商我们得知贵公司地址，要感谢英国驻北京大使馆商务参赞处。该处告知我们贵公司要购买化工产品。为此务参赞处。该处告知我们贵公司要购买化工产品。为此今特与贵公司联系，希望建立互利的贸易关系。今
37、特与贵公司联系，希望建立互利的贸易关系。我公司是国营公司，独家经营化工产品进出口业务。我公司是国营公司，独家经营化工产品进出口业务。现随函附寄我公司目前可以供应的主要出口商品表一份。现随函附寄我公司目前可以供应的主要出口商品表一份。如贵方需要该表所列项目以外的任何商品，我公司一经如贵方需要该表所列项目以外的任何商品，我公司一经接到详细询价单，将尽力为贵方提供所需商品。接到详细询价单，将尽力为贵方提供所需商品。兹并奉告，我们在欧洲国家的客户进行贸易时，一兹并奉告，我们在欧洲国家的客户进行贸易时，一贯坚持平等互利，互通有无的原则，以便通过双方共同贯坚持平等互利，互通有无的原则，以便通过双方共同努力
38、，促进业务和友谊，共同受益。努力，促进业务和友谊，共同受益。盼早日接到贵公司的询盘。盼早日接到贵公司的询盘。Unit 4 International Business English CorrespondenceExercises in classUnit 4 International Business English CorrespondenceExercises in classRead the following situation and write an enquiry letter:As purchasing director of a large company,you hav
39、e been asked to attend a trade fair in Taiwan.You are interested in one kind of portable typewriter Model Ms-25.You decide to write the company for information on the product and to find out whether other materials are also available.Unit 4 International Business English CorrespondenceExercises in class
