1、8/8/20221Generic Blocks,Circles and Arrows-Copy/Paste the Objects Below or Use the Paint Brush on the Formatting Toolbar to Copy Colors onto Other Objects11Standard Dark BlueRGB Code:51-102-153Standard Light BlueRGB Code:222-211-182 GreenRGB Code:153-204-000Preferred Colors18/8/20222Text Blocks-Caus
2、es and Effects.Subtitle comes here8/8/20223Text Blocks-Cause and Effect.Subtitle comes here8/8/20224Text Blocks-Sequence of Causes and Effects.Subtitle comes here8/8/20225Text-Sequential Vertical.Subtitle comes here8/8/20226Text Blocks-Leading to.Subtitle comes here8/8/20227Text-Enveloping Elements.
3、Subtitle comes here8/8/20229、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。2022-8-82022-8-8Monday,August 08,202210、市场销售中最重要的字就是“问”。2022-8-82022-8-82022-8-88/8/2022 10:44:05 PM11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。2022-8-82022-8-82022-8-8Aug-228-Aug-2212、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。2022
4、-8-82022-8-82022-8-8Monday,August 08,202213、He who seize the right moment,is the right man.谁把握机遇，谁就心想事成。2022-8-82022-8-82022-8-82022-8-88/8/202214、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。2022年8月8日星期一2022-8-82022-8-82022-8-815、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。2022年8月2022-8-82022-8-82022-8-88/8/202216、我总是站在顾
5、客的角度看待即将推出的产品或服务，因为我就是顾客。2022-8-82022-8-8August 8,202217、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。2022-8-82022-8-82022-8-82022-8-88/8/20229Text Blocks-Elements Leading To.Subtitle comes here8/8/202210Text Blocks-Resulting From.Subtitle comes here8/8/202211Text-Interrelations.Subtitle comes here8/8/202
6、212Multiple Boxes.8/8/202213Logic Tree-Vertical.Subtitle comes here8/8/202214Driver Tree-Arrows Showing Trend.Subtitle comes here8/8/202215Driver Tree-Arrows Showing Base Trends.Subtitle comes here8/8/202216Driver Tree-Moons Showing Base Trends.strongweakSubtitle comes here8/8/202217Driver Tree-Text
7、 with General Trends.Subtitle comes here8/8/202218Driver Tree-Expanded Text.8/8/202219Range of possible outcomesUncertainties.Range of Outcomes.Subtitle comes here8/8/202220Standard Table LayoutSubtitle comes hereColumn headingColumn headingColumn headingColumn heading8/8/202221Bar Chart-StackedSour
8、ce:.UnitsCharttitle comes here8/8/202222Column Chart-StackedSource:.UnitsCharttitle comes here8/8/202223Column Chart-Two StackedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here8/8/202224Column Chart-PairedSource:.UnitsCharttitle comes here8/8/202225Column Chart-Two PairedSource:.UnitsCha
9、rttitle comes hereUnitsCharttitle comes here8/8/202226Column Chart-MultipleCountryUnitsCountryCountryCountryCountryCharttitle comes here8/8/202227Pie ChartSource:.Charttitle comes here8/8/202228Radar ChartCharttitle comes here8/8/202229Line ChartSource:.UnitsUnitsStraight LineDotted LineGreen LineCh
10、arttitle comes here8/8/202230Waterfall ChartUnitsSource:.Charttitle comes here8/8/202231Wave ChartEase of ImplementationBenefitsWave 1Wave 2Wave 3Source:.HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitle comes here8/8/202232MoonsstrongweakSubtitle comes here8/8/202
11、233Traffic LightsNegativeNeutralPositiveSubtitle comes here8/8/202234ArrowsPositiveNeutralNegativeSubtitle comes here8/8/202235DonutsCompany A00 01 02 03Company B00 01 02 03Company C00 01 02 03Company D00 01 02 03Criterium.Criterium.Criterium.Criterium.Criterium.Criterium.Criterium.strongweakSubtitl
12、e comes here8/8/202236TimelineWeek numberStarts on Milestone Milestone Milestone MilestoneSubtitle comes here8/8/202237Value Chains-Loose Arrows.Subtitle comes here8/8/202238Value Chains-Touching ArrowsSubtitle comes here8/8/202239Interrelated Stages.Subtitle comes here8/8/202240Movements.Subtitle c
13、omes here8/8/202241Circle-Overlapping Arrows.VirtuousViciousSubtitle comes here8/8/202242Circle-Integrated Arrows .VirtuousViciousSubtitle comes here8/8/202243Closed Loop.Subtitle comes here8/8/202244Process Ending in a Closed LoopSubtitle comes here8/8/202245Wheel of FortuneSubtitle comes here8/8/2
14、02246Puzzle-Four Pieces Fitting TogetherSubtitle comes here8/8/202247Puzzle-Five Pieces Fitting TogetherSubtitle comes here8/8/202248Puzzle-Pieces Not Fitting TogetherSubtitle comes here8/8/202249Puzzle-Pieces Might Fit TogetherSubtitle comes here8/8/202250Circles of InfluenceSubtitle comes here8/8/
15、202251Circles-OverlappingSubtitle comes here8/8/202252Expansion.Subtitle comes here8/8/202253CubeSubtitle comes here8/8/202254FunnelsSubtitle comes here8/8/202255Building blocksSubtitle comes here8/8/202256Spectrum.LowHighSubtitle comes here8/8/202257Balance.Subtitle comes here8/8/202258Cross.Subtit
16、le comes here8/8/202259Pyramid.Subtitle comes here8/8/202260Historyxxxxx2005Subtitle comes here8/8/202261Trackers-Place in Top Right Corner of SlideSubtitle comes here8/8/202262Strategy Development-The LoopCAPITAL MARKETMANAGED PERFORMANCEStrategy ExecutionStrategy FormulationDynamic StrategyCOMMERC
17、IAL MARKETSTRUCTURE&RESOURCES Strategic PositionStrategic PositionCompetitive PositionMarket AttractivenessScope&ContextStrategic Issues InsightValue CreationFinancial PositionGrowthEconomic ProfitabilityCritical Success Factors&Key Performance Indicators Performance Monitoring&Incentive Compensatio
18、nOrganizational ArchitectureProjects&ResourcesChosen StrategyScenarios&OptionsCreativity Subtitle comes here8/8/202263Backward Strategic Planning FrameworkTIMEGOALActions driven by strategyWhere are we now?Mission:Why are we in business?Values:What are our enduring principles and beliefs?Vision:Wher
19、e do we want to be in 2010?Strategy:How do we get there?Subtitle comes here8/8/202264Incremental versus Dynamic Strategic Planning FrameworkVersusIncremental Planning ProcessDynamic Strategic Planning ProcessIncrementalismOne reason why companies stagnateTIMEGOALWhere weare now?Actions taken in resp
20、onse to circumstancesWhere can we be next year?FocusOne reason why companies growTIMEGOALActions driven by strategyWhere are we now?Vision of where we need to be five years from now8/8/202265Strategic Disciplines.Subtitle comes here8/8/2022The Corporate ColorsBLACKRed:0Green:0Blue:0Cream Red:247Gree
21、n:242Blue:208Burgundy Red:125Green:12Blue:0Gray Red:167Green:158Blue:153Sandstone Red:208Green:166Blue:96Sapphire Red:7Green:47Blue:103Olive Red:52Green:67Blue:22Plum Red:54Green:5Blue:46PRIMARY PALETTESECONDARY PALETTE8/8/2022The Corporate Colors(former KPMG)Used When NecessaryBLACKRed:0Green:0Blue
22、:0Cool Gray2 Red:234Green:235Blue:231Cool Gray Red:209Green:215Blue:199Blue Red:54Green:90Blue:1688/8/2022Action/reactionActionsReactions8/8/2022Action/reactionActionsReactions8/8/2022Action/reaction8/8/2022Action/reaction8/8/2022Against the tide/with the tideAgainst the tideWith the tide8/8/2022Bal
23、ance/imbalance8/8/2022Balance/imbalance8/8/2022Chances/risks8/8/2022Change of directionMoment of directional change8/8/2022Circulation(2 factors)8/8/2022Circulation(3 factors)8/8/2022Circulation(4 factors)8/8/2022Circulation(5 factors)8/8/2022Circulation(6 factors)8/8/2022Circulation(7 factors)8/8/2
24、022Circulation(8 factors)8/8/2022Conflict8/8/2022Conflict8/8/2022DivergentDirection 2Company 3Direction 1Direction 3Company1Company28/8/2022Consequences(5)8/8/2022Consequences(4)8/8/2022Consequences1234568/8/2022Cooperation8/8/2022Dead end8/8/2022Dependance8/8/2022Development/Growth8/8/2022Developme
25、nt/GrowthStep 1Step 2Step38/8/2022Development/Growth8/8/2022Development/GrowthRevisionsRevisionsRevisionsRevisionsPilot LocationLocation ALocation BLocation C8/8/2022TommorrowTodayTimeValueAddedDevelopment/Growth8/8/2022Development/Growth8/8/2022Development/Growth8/8/2022Development/Growth8/8/2022Ch
26、ange8/8/2022Direction8/8/2022Factors(2)8/8/2022Factors(3)8/8/2022Factors(3)8/8/2022Factors(3)8/8/2022Factors(4)8/8/2022Factors(4)8/8/2022Factors(4)8/8/2022Factors(4)8/8/2022Factors(4)8/8/2022Factors(6)8/8/2022Factors(6)8/8/2022Factors(8)8/8/2022Factors(5)154238/8/2022Factors(3)l l l 8/8/2022l l l l
27、Factors(4)8/8/2022Factors(5)ll l l l 8/8/2022Content(3)lll8/8/2022Factors8/8/2022Factors8/8/2022Value Dynamic8/8/2022Feedbackl l 8/8/2022Feedbackl 8/8/2022Feedback8/8/2022Feedback8/8/2022Feedback8/8/2022Filterl l 8/8/2022FilterInitial situation1.Criterion2.Criterion3.CriterionResult8/8/2022Flexibili
28、ty8/8/2022Focus expansiontt8/8/2022Harmony8/8/2022Impact.8/8/2022Influence(1 factor)l 8/8/2022Influence(2 factors)l l 8/8/2022Influence(2 factors)8/8/2022Influence(4 factors)8/8/2022Influence(6 factors)8/8/2022Influence(6 factors)8/8/2022Input/outputlll.lll.8/8/2022Matrix8/8/2022Matrix8/8/2022Measur
29、es plan planned activitiesOverview:ActivitiesWk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Commentsll8/8/2022Measures plan planned measuresActivity:As of:Objective:Results:Responsible:Support:Measures:.lll8/8/2022Measures plan planned individual stepsMeasure:.No.As of:1.Individual stepsResponsibleSupportForm of res
30、ultStartDura-tionDead-linePro-jectCom-pleted.8/8/2022Mutuality8/8/2022l l Mutuality8/8/2022Obstacle8/8/2022Obstacle8/8/2022Option1238/8/2022Option12348/8/2022Plus/minus8/8/2022Plus/minusll+8/8/2022Plus/minusll8/8/2022Portfolio+8/8/2022Portfolio+8/8/2022Pressure8/8/2022Continuous planning and forecas
31、ting8/8/2022PrioritizationPrioritization8/8/2022Process8/8/2022Process1234123458/8/2022Process decreaselllll123458/8/2022Process increaselllll123458/8/2022ProjectPhase IlPhase IIlPhase IIIl8/8/2022Project weeks weeksPhase IPhase IIlll4312l8/8/2022Project procedurePhasesTime requiredProject features.
32、Phase I.Phase II.Phase III.weeksweeksweeksllll12348/8/2022Puzzle8/8/2022Puzzle(for color presentations)8/8/2022Puzzle3 parts123To apply color,ungroup the object,then regroup it afterwards=8/8/2022Redesignlll8/8/2022Redesign8/8/2022Resistance.8/8/2022Rethink8/8/2022Separationlll8/8/2022Separation.l8/
33、8/2022Separationl.ll8/8/2022Storyboardllllll8/8/2022Strengths/weaknessesStrengthsWeaknessesWeaknessesStrengthslll.llllll.llTodayTomorrow8/8/2022Target(1 factor)l8/8/2022Target(3 factors)lll8/8/2022Text blocks(5)l.l.l.l.l.8/8/2022Text blocks(5).l.l.l.l.l.8/8/2022Text blocks(3+4).lllllllll.lll8/8/2022
34、TimetableWkMonth.Issuesl8/8/2022Value-added chainSupplierCustomerDevelopmentProductionSalesDistributionCompany8/8/2022Waste of resources problemProblem 3Problem 1Problem 2Problem 48/8/2022Waste of resources solutionSolution to problem 3Solution to problem 1Solution to problem 2Solution to problem 48
35、/8/20228/8/2022Project 概概 念念 设设 计计实实 施施工作目标：工作目标：8/8/2022Matrix&Steps8/8/2022信息系统管理数据业务流程管控模式信息系统管理数据业务流程管控模式Matrix8/8/2022Project8/8/2022High-level Flow Chart8/8/2022Factors&Matrix8/8/2022Matrix8/8/2022Delivery Model8/8/2022BusinessLabourAvg$Cost/FTEPresenceFlexibilityRiskUK3132Ireland3936France139
36、6Germany1396Netherlands3999India9915Central Europe9111Scoring Methodology:Low 200 FTE1Medium$41-$82 K/head76-200 FTE3High$82 K/head75 FTE9LowMedHighHighSavings Opportunity Implementation RiskLowMedExcluded Due to Labor Costs and/or Labor Law InflexibilityNo Savings;Current Operations Maintained;Not
37、A Proposed SSE LocationIndia added back in due to Financial ServicesCompany strategy9Research8/8/2022DevelopmentHighHighLow8/8/2022nWeb ReportingnProvide Self ServicenVirtual ClosenKPI ReportingnROI PortfolionIntangible Asset Management StrategiesMulti-trends DevelopmentValue Creatione-FinanceMaximi
38、zemarket capLeverage stock as currencyfor growthLower costs,capitalize on information flowCreate profitablerevenue opportunitiesSTAKEHOLDERSASSETSCUSTOMERSSUPPLIERSne-Purchasing&Buying ConsortiumsnStrategic CostingnOnline PaymentnPartner Alliance ManagementnDynamic Purchase AnalysisSupply ChainnCrea
39、te Equity Partnerships with SuppliersnDrive Performance with Employee OptionsnDynamic Acquisition,Spin-off StrategiesReinvestmentnProvide Instant Online Financing AlternativesnRevenue ManagementnEnable Electronic Billing,PaymentnWeb-enable Customer,Service Line ProfitabilitynDevelop Common Analytica
40、l PlatformRevenue Chain8/8/2022Steps8/8/2022Cycle8/8/2022Shared Services8/8/2022ComparePastFuture8/8/2022T E C H N O L O G YBetter Practice Finance Process Model8/8/2022Prioritization SampleHighLowHighLow8/8/2022Activity mapsVoiceFilms/ProgrammingMusicVideo conferenceRich MediaNewsInteractiveE-mailI
41、nformation TransactionsGamesMedia/PublishingCorporateCommunicationsAdvertisingPublishingExhibitionBrowsersE-comm.toolsSearchenginesAppn hosting toolsUser ApplicationsEnterprise appnsContent-specific appsStrmgmediaCachgNetwk mgmtMetrgMiddlewareBIlling“WalledGarden”Open Portal“WalledGarden”Open Mobile
42、 PortalFixed ASPISP FixedISP MobileInternlBackboneBandwthTradingNational BackboneColocn/HotellingNetwork ProvisionSwitching/routingCo-axCopperFibreSwitchesand RoutersNetwork Equipment and InfrastructureHostingRights ofWaySat.PSTN/ISDNDial-upCableFixed Network ServicesCo-ax2.5GMobile3G2GWeb sitesMobi
43、leHandsetsPDAsFixedHandsetsTVsDevicesSpecialistDevicesOperatingSystemsSpecialistLocal AppsApplicationsLocalMiddlewareSet top boxW-ASPASPMultiplexersFixed Netwk Eqpmt InfrastructurexDSLRadioFibreCurrent area of activityMwaveHSIGPRSASPEData Traditional offline mediaKey areas of future activity-owned o
44、r as part of an alliance8/8/2022Capability assessment01234EXNBW8/8/2022AssessmentFinancialHumanPhysicalBrandCultureReputationSupportCommercial&MarketingAsset operationsAsset optimisationRegulation&politicalCustomer operations8/8/2022FlowSource:FSI project,1998Service requirement identifiedEase of co
45、ntact for enquiryInitial contact enquiryMarketing material Payment alternativesAccount set upNo additional chargesNo billing enquiries required8/8/2022SegmentationIrregularRiskaverseRegularxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx8/8/2022Segmentation(2)4.8%707580859095100150200250300350400450Retention(%)Lifet
46、ime NPV100mYoungWealthyMid-WealthyRetired saversMid-AffluentYoungAffluentStudents8/8/2022Segmentation(3)Segment by:low relevancehigh relevance8/8/2022Dupont Analysis(1)Margin(Marketing efficiency)PATSalesXSalesAssetsXAssetsDebt+EquityXDebt+EquityEquityXPAT-dividendPATAsset turnover(Production effici
47、ency)Capital leverageEquity leverageRetention ratioROA(operating efficiency)ROC(capital efficiency)ROE(equity efficiency)Equity growth rate(sustainable growth)8/8/2022Dupont Analysis(2)ROCprofitcapital employedexceptionalfixed assetsrevenuecostsworking capitalvolumedebtorspricecreditorsunit coststoc
48、kfixed costsfixed assetsmarket sharemarket sizemarket growthindustry competitorssuppliersbuyers substitutespotential entrants8/8/2022Growth Share MatrixABFDEGC=$30 million salesBusiness UnitsProduct-Markets252015105010 x5x3x2x1x0.5x0.3x0.2xRelative Market ShareMarket Growth(%)Cash CowStarDogQuestion
49、8/8/2022Growth Spread MatrixCompany A vs.Selected PeersMost Recent FYECFROI-CoCHistorical Real Asset Growth10%5%0%-5%-10%10%5%0%-5%-10%Company CCompany BCompany DCompany FCompany ACompany GCompany HCompany E=$1 Billion Inflation Adjusted Gross Assets8/8/2022Market Definition020406080100%Levels of ma
50、rket-Demand sidePercentUK population Total PopulationPenetrated marketQualified available marketAvailable marketPotential marketServed market8/8/2022Partnering MapsCurrent capabilityHighLow“Must have”“Nice to have”“Nice to have”“Dont want”HighLowPotential for building customer intimacy8/8/2022Portfo
