1、P1 Career ChoiceWhat do you want?Determine a job position you want to get in 4 years when you graduate from college.Why do you want it?Give reasons why you want to get that job position.Find 3 real job ads for the position.Provide the source where you found the ads.What skills are required for the j
2、ob?Summarize the job requirementsWhat skills do I have that the employers need?the qualifications you already have the qualifications you need to obtain during the next few years and how you plan to obtain them.P1 Feedback(problems)Basic format Name and ID Labels(titles)Not following the directions:
3、Job position(business woman;white collar)Reasons(match between requirements and abilities)3 real job ads:sources,JD,qualifications Need to obtain and howT0 team organizationThe Goal:form a team to start a new businessFinal Document:Business Plan(and presentation)Each team has 5-7 members Provide the
4、 following information about your team by 9/19/2010 via moodle:Member names,IDs,Phone numbersE-mail addresses,designated leader Start to think about the industry your business is going to get in,the G&S you plan to provide,explain why and how you get to this decisionT0 FeedbackPs and Ts are differen
5、t homework assignments separate documentsRequired information:Names,IDs,contact info,email addressesDoc file pleaseNext step Company name Industry ProductReasons and processRecords T1 Business DecisionsSmall business:Business NameIndustry choice and reasonsUpload to moodle by 9/29/2010-3 options to
6、consider-Reasons for final choice-industry conditions and market trends-Top 3 key players in the industry-Feasibility for entry(market size and self abilities)-Feasibility for small size(suitability)-Niche to occupy(product decision)Industry and Product DecisionsIndustry ClassificationProduct decisi
7、onBusiness SizeBusiness Type(sectors)Industry Classification:http:/www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2007http:/ and Hunting21Mining,Quarrying,and Oil and Gas Extraction 22Utilities23Construction31-33Manufacturing42Wholesale Trade53Real Estate and Rental and Leasing44-45Retail Trade48-
8、49Transportation and Warehousing51Information52Finance and Insurance54Professional,Scientific,and Technical Services55Management of Companies and Enterprises56Administrative and Support and Waste Management and Remediation Services61Educational Services62Health Care and Social Assistance71Arts,Enter
9、tainment,and Recreation72Accommodation and Food Services81Other Services(except Public Administration)92Public Administration44 Retail Trade 441 Motor Vehicle and Parts Dealers 442 Furniture and Home Furnishings Stores 443 Electronics and Appliance Stores 444 Building Material and Garden Equipment a
10、nd Supplies Dealers 445 Food and Beverage Stores 446 Health and Personal Care Stores 447 Gasoline Stations 448 Clothing and Clothing Accessories Stores 445 Food and Beverage Stores4451 Grocery Stores 44511 Supermarkets and Other Grocery(except Convenience)Stores 44512 Convenience Stores 4452 Special
11、ty Food Stores 44521 Meat Markets 44522 Fish and Seafood Markets 44523 Fruit and Vegetable Markets 44529 Other Specialty Food Stores 4453 Beer,Wine,and Liquor Stores 44531 Beer,Wine,and Liquor Stores 44529 Other Specialty Food Stores445291 Baked Goods Stores 445292 Confectionery and Nut Stores 44529
12、9 All Other Specialty Food StoresGICS by S&P and MSCI BarraGlobal Industry Classification Standards2006,4 levels10 sectors,24 industry groups,67 industries,147 sub-industries行行业业分分类类标标准准：中中国国A 农、林、牧、渔业农、林、牧、渔业 B 采矿业采矿业 C 制造业制造业D 电力、电力、燃燃气及水的生产和供应业气及水的生产和供应业 E 建筑业建筑业 F 交通运输、仓储和邮政业交通运输、仓储和邮政业 G 信息传输、计
13、算机服务和软件业信息传输、计算机服务和软件业 H 批发和零售业批发和零售业 I 住宿和餐饮业住宿和餐饮业 J 金融业金融业 K 房地产业房地产业 L 租赁和商务服务业租赁和商务服务业 M 科学研究、技术服务和地质勘查业科学研究、技术服务和地质勘查业 N 水利、环境和公共设施管理业水利、环境和公共设施管理业 O 居民服务和其他服务业居民服务和其他服务业 P 教育教育 Q 卫生、社会保障和社会福利业卫生、社会保障和社会福利业 R 文化、体育和娱乐业文化、体育和娱乐业 S 公共管理与社会组织公共管理与社会组织 T 国际组织国际组织 I 住宿和餐饮业 66 住宿业 661 6610 旅游饭店 662
14、6620 一般旅馆 669 6690 其他住宿服务 67 餐饮671 6710 正餐服务 672 6720 快餐服务 673 6730 饮料及冷饮服务 679 6790 其他餐饮服务 661 6610 旅游饭店指按照国家有关规定评定的旅游饭店或具有同等质量、水平的饭店活动。包括：被评定的星级宾馆、饭店、酒店；被评定的旅游（涉外）宾馆、饭店、酒店；具有旅游饭店服务水平的宾馆、饭店、酒店、旅馆；具有旅游饭店同等水平的度假村、避暑山庄；各单位办的具有旅游饭店服务水平的招待所；以对外提供住宿服务（提供给散客、团组的旅游、出差、商务、休闲等住宿）为主，具有旅游饭店同等水平的会议中心、培训中心、疗养所。不
15、包括：以培训本单位职工为主的培训中心，列入8491（职业技能培训）；以提供各种商务会议为主的会议中心，列入7491（会议及展览服务）；以提供疗养、康复、护理服务为主的疗养所，列入8516（疗养院）；在旅游景区办的老干部休养所，列入8711（干部休养所）。673 6730 饮料及冷饮服务指以提供饮料和冷饮为主的服务。包括：各类茶馆；各类酒吧、酒馆；各种咖啡厅（屋、馆）；冰激凌店、冷饮店；以提供牛奶及饮料为主的乳品店；其他形式的饮料服务。不包括：以出售蛋糕、面包为主的乳品店、面包房，列入6522（糕点、面包零售）；可乐、矿泉水等饮料的柜台销售及流动销售，列入6525（饮料及茶叶零售）。679 67
16、90 其他餐饮服务指上述未列明的餐饮服务。包括：风味特色小吃（清真小吃、四川小吃等）餐饮服务；提供单一类品种的餐饮服务（面条、粉丝、汤圆、包子、饺子等）餐饮服务；提供现场就餐服务的糕点制作售卖服务；仅提供早点的饮食服务；摆摊餐饮服务；流动车餐饮服务；餐饮配送服务（为公司、学校、机关等送餐）；其他未列明的餐饮服务。Product DecisionHow to find out?(market research)Strength and weakness of existing firms How to compete The size of plant,store,office,inventor
17、y,employeesDemand forecasts:Consumer needs(willingness to buy):What do you need?What problem do you want to solve?(And how?)What consumers are buying a lot and paying high enough prices?Purchasing power(ability to pay)Who has the money?(Income)Who is willing to pay?(life style,spending habits)Who is
18、 willing and able to keep paying?(long term perspective)Target customers and market segmentationBusiness Size Small FirmsLarge FirmsParameters:Characteristics of:Small FirmsLarge FirmsGeographyLocalizedDiverseAccess to Financing DifficultRelatively EasyStructureSimpleComplexStart a Business:smallInd
19、ependently Owned and managedDoes not dominate in the market US Chamber of CommerceSmall Business Administration:http:/www.sba.gov/size Number of Employee:500 or less(less than 100 for wholesalers)Total Annual Sales:Up to$5 million(less than$500K in sales for agricultural business)China:by industryht
20、tp:/ of Small BusinessJob creation Contribution to new job creationInnovation Products Production Process Business modelImportance to big business:Selling:wholesalers and retailers Buying:suppliersOthers:?“Suitable”Industries for Small BusinessServices:few resource requirementsRetailing:limited reso
21、urces on narrow market segmentConstruction:small local projectsFinance and Insurance:affiliationsWholesaling:buy in bulk and store in quantityTransportation:taxi,tour,charter service,Manufacturing:electronics,toys,software,Others:Business Types(sectors)China:1st sector:agriculture 2nd sector:manufac
22、ture 3rd sector:ServiceUS:(textbook)Manufacture Service Marketing intermediaryTo start a business:EntrepreneurshipEntrepreneurs:people who assume the risk of business ownership with a primary goal of growth and expansionKey distinctions:Vision Aspiration StrategyTo grow,expand,build to risk Entrepre
23、neurial CharacteristicsResourcefulInterpersonal relationshipStrong desire to be in controlAbility to deal with uncertainty and risk Boss Leader Self-reliant,male,quick and firm decisionsOpen-minded,network,business plan,consensusTo start a business:Business PlanBusiness Plan:a document that summariz
24、es business objectives of a new venture,strategies to achieve the goals,and ways to implement the strategy the match between abilities/experiences and the requirements for producing and marketing a particular product Strategies for production and marketing Strategies for financing and financial mana
25、gement Legal elements,organizations,accounting,financeTo start a business:the marketing perspectiveStarting from scratch:Who are my customers?Where are they?At what price will they buy my product?In what quantity will they buy?Who are my competitors?How will my product differ from those of my competitors?
