1、 Chapter 1Management in a Changing WorldIntroductionIntroduction Changing social valuesChangeChange Changing demographics Changing customer expections Global competition Changes in managerial work New technologiesI In nt tr ro od du uc ct ti io on n (c co on nt ti in nu ue ed d)G Gl lo ob ba al l c
2、co ommp pe et ti it ti io on nGlobalization refers to economic,social and cultural connectivity with people in other parts of the worldI In nt tr ro od du uc ct ti io on n (c co on nt ti in nu ue ed d)G Gl lo ob ba al l c co ommp pe et ti it ti io on nEffects of globalization:Greater efficiencies an
3、d knowledge sourcesNew organizational structures and communicationGreater workforce diversityMore competitive pressure,demands on employeesT Te el le ec co ommmmu ut ti in ng gAn alternative work arrangement where employees work at home or remote site,usually with a computer connection to the office
4、Tends to increase productivity and empowerment,reduce stress and costsProblems with lack of recognition,lack of social interactionI In nt tr ro od du uc ct ti io on n (c co on nt ti in nu ue ed d)Demographics changesDemographics changesLarge groups or categories of people:Labor force Aging:：baby boo
5、mers(婴儿潮)Fertility(生育率)Mortality(死亡率)Migration WWo or rk kf fo or rc ce e d di iv ve er rs si it ty y First languageBehavioral styleMarital statusWork experienceLife experienceReligion Occupation Geographic locationParental statusWork styleEducation Income Sexual orientation Mental/physical qualitie
6、s Ethnicity Race Gender AgeD De emmo og gr ra ap ph hi ic cs s c ch ha an ng ge es sDefinition:Glass ceiling:a hidden barrier that prevent women and minorities from getting a better job in a company.(1987)T Th he e c ch ha an ng gi in ng g r ro ol le e o of f mma an na ag ge er rs sTranditional Auth
7、oritarian:directing&controllingNowdays Egalitarian:helping&supporting C Co ommp pa ar ri in ng g Some words and phrases for expressing comparisons:SomeOther MostSome not,but While,On the other hand,If you compare X and Y,T Th he e c ch ha an ng gi in ng g r ro ol le e o of f mma an na ag ge er rs sT
8、he levels of management:executive president CEO manager boss subordinate worker employeeT Th he e c ch ha an ng gi in ng g r ro ol le e o of f mma an na ag ge er rs sSynonyms:performance work action goal aim purpose suggest recommend advise recommendation advice options choices alternativesR Re ea a
9、d di in ng g 1 1#T Th he e mma an na ag ge er r a as s C Co oa ac ch h Observes performance discovers the reason recommends waysR Re ea ad di in ng g 1 1#(c co on nt ti in nu ue ed d)T Th he e mma an na ag ge er r a as s C Co oa ac ch hIf something happens once,it is one event.If something happens t
10、wice,it is two events.If it happens three times,it is a habit.T Th he e mma an na ag ge er r a as s C Co oa ac ch hThree techniques for changing behavior:Paraphrase Set mini-goals Delayed responseC Ch ha an ng ge es s i in n c cu us st to omme er r e ex xp pe ec ct ta at ti io on ns sTQM(Total Quali
11、ty Management):a management policy that emphasizes continuous improvement in a product or service.C Ch ha an ng ge es s i in n s so oc ci ia al l v va al lu ue es sSocial responsibility:The principle that companies should contribute to the welfare of society and not be solely devoted to maximizing p
12、rofits.KEY TO THE EXERCICESE EX XE ER RC CI IS SE ES S T TO O R Re ea ad di in ng g#1 1 T Th he e MMa an na ag ge er r a as s C Co oa ac ch h(On page 5(On page 5、6)Fill in the blank spaces with the right word.Use 6)Fill in the blank spaces with the right word.Use as many different words as you can.T
13、he words in each row as many different words as you can.The words in each row are synonyms.are synonyms.The goalgoal of the coach is to help players performperformas well as they can.The managermanager should do the same with hissubordinatessubordinates .However,it is often hard to make suggestionss
14、uggestionsbecause employeesemployees are sometimes defensive.For this reason,the managermanager should develop a good relationship with his workersworkers before he recommendsrecommends changes in the employeesemployees behavior.Thearticle has listed several suggestionssuggestions for developing you
15、r skills as a manager.Classifying.Classifying.Which of these terms relate to demographics,Which of these terms relate to demographics,managerial work,social values,or customer managerial work,social values,or customer expectations?Write the term in the correct expectations?Write the term in the corr
16、ect heading:heading:gender age diversitylanguagecoach suggestion choice glass ceiling brands TQM recommendingenvironment safety safety changing behaviormedical research continuous improvement reflecting back coordinatorDemographic Demographic Managerial workManagerial work Social ValuesSocial Values
17、 CustomerCustomer ExpectationExpectationage reflecting back environment diversity Language changing behavior safety choicegender coach medical research brandsreligion suggestion continuous TQM improvement coordinator recommending 2 2.WWO OR RD DS S&MME EA AN NI IN NG GS SWord Study.Fill in the blank
18、 space with the correct form of Word Study.Fill in the blank space with the correct form of the word:the word:1.management(n),manager(n),manage(v)management(n),manager(n),manage(v)The traditional role of the managermanager is changing.In most large corporations,bosses have to managemanage an increas
19、ingly diverse labor force,which includes a greater number of specialists.As a result,managementmanagement is more concerned with the well-being of its workers,since a good specialist can always find a job with another company.Modern managementmanagement theory emphasizes the managersmanagers role as
20、 a pettion(n),comptitive(adj),comptitor(n)compettion(n),comptitive(adj),comptitor(n)One of the changes affecting the modern corporation is global compettioncompettion.Your comptitorcomptitor is not just some other person or firm in your country.It may be someone from another continent-from Asia,Euro
21、pe,or North America.The multinational corporation(MNCMNC)has become a new comptitivecomptitive element in business.If your business wants to remain comptitivecomptitive ,it must deal with the effects of MNCs.2.WORDS&MEANINGS (Continued)manufacturingmanufacturing3.manufacture(v),(n,v),manufacturer(n)
22、manufacture(v),(n,v),manufacturer(n)A manufacturermanufacturer faces many challenges in the new global economy.One is the challenge of new technology.New manufacturingmanufacturing processes make many products much cheaper to produce.Another factor is cheap labor.In order to remain competitive,many
23、firms have set up their manufacturingmanufacturing plants off-shore(in countries with cheap labor).This enables them to manufacturemanufacture their goods with lower labor costs.Because of the global economy,the process of manufacturingmanufacturing involves many more decisions than it did in the pa
24、st.2.WORDS&MEANINGS (Continued)DEMOGRAPHIC CHANGES:Few women in professional jobs.Aging population.Growing shortage of skilled labor Results/Implications:(1)aging population:changing market.Need for different or redesigned products?(2)need for more skilled labor.Action/Recommendations:(1)Train more
25、women for skilled jobs.(2)redesign some of our productsfor older people (e.g.,telephones with large numbers).LISTENINGResults/Implications:Customers will have other brands to choose from.More advertising from competitors.More services available,such as customer service,warranties,etc.Competitive pri
26、cing.Action/Recommendations:Add more features to products.Develop advertising.Develop customer serviceprogam.ROLE OF MANAGEMENT:More professional workers,fewer assembly-line workers.Shortage ofprofessionals.They are in demand.LISTENINGInstructors Notes:Instructors Notes:1.Allow time for the class to
27、 fill in the information on the listening sheet.2.Discuss each section individually.3.First,ask one or two comprehension questions about each section.For example:“What demographic changes did the president mention?”4.Then ask what the implicationsimplications are of the information.5.Then as what actionaction they recommended.6.Depending on the language level of the class,you may want to read or play the passage two times.LISTENINGTHANK YOU FOR ATTENTIONTHANK YOU FOR ATTENTION
