1、Modules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg,November 20011ContentsPageA.Standard slides3B.Lists(1)Factors,no specific number7C.Lists(2)Factors,specific number13D.Matrix Factors,comparisons24E.Process(1)Factors,steps35F.Process(2)Factors,impact49G.Process(3)Fac
2、tors,interlinked67Annex:Nine key changes compared to the old standards732A.Standard slides3Methodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile:first name,last namexxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxPosition:xxxxxxxxxxxxxxxxxxxxxxxx Ge
3、rman xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxBorn:xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality:xxxxxxxxxxxxxxxxxxxxxUpdated:mm/year4Organizational chart5Organizational chart(including
4、 headcount).6B.Lists(1)Factors,no specific number7Lists horizontal(variations)Heading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading Details12348Lists vertical(variations).12349Sched
5、ule123456789101112Month 1Month 2Month 3ActivitiesA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.1210Sets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 511112C.Lists(2)Factors,specific number13Pyramid(3 or 4 le
6、vels)14Pyramid(5 levels/centered)153 factors(interwoven).12316Common ground174 factors(1)184 factors(2)194 factors(3)1234Factor 1Factor 2Factor 3Factor 4204 factors(3a weighted)234Factor 1Factor 2Factor 3Factor 4214 factors(3b dynamic)1234Factor 1Factor 2Factor 3Factor 4Four dynamicfactors226 factor
7、s(variation)23D.Matrix Factors,comparisons24Matrix/table(Horizontal/vertical comparison of data variations)123425Special types of matrix opportunities/threats Opportunities Threats Opportunities Threats Opportunities ThreatsOpportunitiesThreats 123426Special types of matrix pros and cons 12327Specia
8、l types of matrix controversy123428Special types of matrix conflict/tension(1)29Special types of matrix conflict/tension(2)30Special types of matrix bottom up/top down(1)BOTTOM UPTOP DOWN.31Special types of matrix bottom up/top down(2).BOTTOMUPTOPDOWN1232Special types of matrix equilibrium 33Special
9、 types of matrix imbalance 34E.Process(1)Factors,steps35Processes12336Process/phases12345Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 123437Cycles(1)(color presentation)38Cycles(2)39Spirals(orthogonal)1240Hurdles41Resistance/obstacles125734642Filters12453643Change of mindset/dir
10、ection123444Nodes/interfaces14375689245Pressure1246Increase/decrease1234567847Various types of brackets(to be used instead of block arrows)123456789101148F.Process 2 Factors,impact49Consequences(1).50Consequences(1a).51Consequences(2)52Consequences(3).53Consequences(4).1254Impact(3 factors)QUALITYTI
11、MECOST55Impact(4 and 6 factors)56Impact(4 factors)Factor 3Factor 2Factor 4Factor 1Generic description of the 4 factors57Impact(5 factors)Factor 3Factor 2Factor 4Factor 5Generic description of the 5 factorsFactor 158Impact(6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5
12、Factor 4Factor 659Impact(7 factors)Factor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor 7Factor 160Impact(8 factors)Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 8616success factorsImpact and result(1)62Impact and res
13、ult(2)5success factors63VisionVision64Action/reaction65Value chainCustomerSupplierDevelopmentProductionSalesDistributionCompany66G.Process 3 Factors,interlinked67Action/reaction(1)谈及中国烟草的谈及中国烟草的“走出去走出去”战略时，李保江表示，中国烟战略时，李保江表示，中国烟草将实施草将实施“三步走三步走”战略：第一步是境外办厂、建网络战略：第一步是境外办厂、建网络;第二步将进行资本运作第二步将进行资本运作;第三步要
14、开展跨国并购。第三步要开展跨国并购。68Action/reaction(2)(transparent color presentation)69Interaction12370Jigsaw puzzle71Spiral72Annex:Nine key changes compared to the old standards73Do not use block arrowsUse variations instead12341234BackupBACKUPStufe 1Stufe 2Stufe 3New Content design Key changes regarding lean,lin
15、ear,literalDo not use shading or bordersInstead,use unframed colored shapes in shades of key blue,for emphasis onlyDo not use ovalsInstead,use AutoShapes with corners completely rounded offDo not use stickers with linesInstead,use upper case stickers(13 point),(key blue shade 1),positioned in the he
16、ader areaDo not put numbers in circlesInstead,put them in squares(key blue shade 1),white lettering,boldIf boxes are used,74There are obvious disadvantages to positioning text behind graphicsDo not position text behind graphicsPosition text to the side of graphics insteadArrow function can be switch
17、ed on and off/positioned to the side Text is easy to read if not positioned behind graphicsDo not use speech bubblesInstead,use AutoShapes/callouts/third row(you can use the arrow function!)Do not use big multicolored cartoons/Clip ArtInstead,use pictograms(if not available:convert Clip Art to linear monochrome versions)Do not use miniature charts as navigatorsInstead,use mathematical navigators(key blue shade 1),white lettering,bold,13 point 41234New Content design Key changes regarding lean,linear,literal75
