1、DocumentDate*资料来源：Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextText1GBUTtemEXHIBIT TITLE*资料来源：2GBUTtem*资料来源：Unit of measure3GBUTtemTextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure42X2 TOWER*资料来源：Unit of measure5PlacePriceProductPackageP
2、ositioning promotionProduct offering5Ps MARKETING*资料来源：Unit of measure6StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of measure7ARROW 3D*资料来源：Unit of measure8GBUTtemCUBES1 3D*资料来源：Unit of measure9GBUTtemCUBES2 3D*资料来源：Unit of measure10GBUTtem*FootnoteSource:CUBES3 3D*资料来源：Unit of
3、 measure11GBUTtemTextTextTextTextCUTOUT 3D*资料来源：Unit of measure12New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure13TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measure14TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measure15TextTextTextLINEAR
4、A 3D*资料来源：Unit of measure16TextTextTextTextLINEAR B 3D*资料来源：Unit of measure17TextTextTextLINEAR C 3D*资料来源：Unit of measure18TextTextTextLINEAR D 3D*资料来源：Unit of measure19TextTextTextTextLINEAR E 3D*资料来源：Unit of measure20TextTextTextLINEAR G 3D*资料来源：Unit of measure21TextTextLINEAR I 3D*资料来源：Unit of me
5、asure22TextTextTextTextLINEAR J 3D*资料来源：Unit of measure23TextTextTextTextLINEAR N 3D*资料来源：Unit of measure24TextTextTextLINEAR P 3D*资料来源：Unit of measure25TextTextLINEAR Q 3D*资料来源：Unit of measure26TextTextLINEAR Q 3D*资料来源：Unit of measure27PlanImplementSupportLINKS 3*资料来源：Unit of measure28PERSPECTIVE 3
6、D*资料来源：Unit of measure29GBUTtemTextTextTextPROPELLER 3D*资料来源：Unit of measure30RINGS 3D*资料来源：Unit of measure31GBUTtemTextTextSCALE*资料来源：Unit of measure32TextTextSCALES*资料来源：Unit of measure33TextTextTextTextTextTextSIZES IN*资料来源：Unit of measure34SPIRAL1 3D*资料来源：Unit of measure35SpiralBrakesTube in tub
7、eSPIRAL2 3D*资料来源：Unit of measure36GBUTtemTextTextTextTextSPOTLIGHT*资料来源：Unit of measure37TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of measure38GBUTtemStars 3D*资料来源：Unit of measure39GBUTtemTextTextWIRE CUBES*资料来源：Unit of measure40TextTextTextTextTextTextTextARROWS*资料来源：Unit of measure41TextLEVEL 1*
8、资料来源：Unit of measure42TextTextLEVEL 2*资料来源：Unit of measure43TextTextTextLEVEL 3*资料来源：Unit of measure44TextTextTextTextLEVEL 4*资料来源：Unit of measure45TextTextTextTextTextLEVEL 5*资料来源：Unit of measure46TextTextTextTextTextTextLEVEL 6*资料来源：Unit of measure47TextHeaderHeaderTextFLOW 2*资料来源：Unit of measure4
9、8TextTextHeaderHeaderTextFLOW 2 TITLE*资料来源：Unit of measure49TextHeaderHeaderTextHeaderTextFLOW 3*资料来源：Unit of measure50TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE*资料来源：Unit of measure51TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源：Unit of measure52TextTextHeaderHeaderTextHeaderHeaderTextTex
10、tFLOW 4 TITLE*资料来源：Unit of measure53TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5*资料来源：Unit of measure54TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5 TITLE*资料来源：Unit of measure55TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6*资料来源：Unit of measure56TextTex
11、tTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE*资料来源：Unit of measure57TextTextTextTextBLADES*资料来源：Unit of measure58TextTextTextTextBOX*资料来源：Unit of measure59TextTextTextTextBOX*资料来源：Unit of measure60TextTextTextCYCLE 1*资料来源：Unit of measure61TextTextCYCLE 2*资料来源：Unit of measure6
12、2TextTextTextCYCLE 3*资料来源：Unit of measure63TextTextTextTextCYCLE 4*资料来源：Unit of measure64TextTextTextTextTextCYCLE 5*资料来源：Unit of measure65TextTextTextTextTextTextCYCLE 6*资料来源：Unit of measure66TextTextTextTextTextTextTextCYCLE 7*资料来源：Unit of measure67TextTextTextTextTextTextTextTextCYCLE 8*资料来源：Unit
13、 of measure68TextTextTextTextTextTextINCOMING*资料来源：Unit of measure69TextTextTextTextTextRIBBON*资料来源：Unit of measure70TextTextTextTextTextRING*资料来源：Unit of measure71TextTextUPON 2*资料来源：Unit of measure72TextTextTextTextTextTextTextTextCONTINUOUS*资料来源：Unit of measure73TextTextTextTextCUTOUT*资料来源：Unit o
14、f measure74TextTextTextLINEAR A*资料来源：Unit of measure75TextTextTextTextLINEAR B*资料来源：Unit of measure76TextTextTextLINEAR C*资料来源：Unit of measure77TextTextTextLINEAR D*资料来源：Unit of measure78TextTextTextTextLINEAR E*资料来源：Unit of measure79TextTextTextLINEAR F*资料来源：Unit of measure80TextTextTextLINEAR G*资料
15、来源：Unit of measure81TextTextTextTextLINEAR H*资料来源：Unit of measure82TextTextLINEAR I*资料来源：Unit of measure83TextTextTextTextLINEAR J*资料来源：Unit of measure84TextTextTextTextTextTextLINEAR K*资料来源：Unit of measure85TextTextTextTextLINEAR N*资料来源：Unit of measure86TextTextTextLINEAR P*资料来源：Unit of measure87Te
16、xtTextLINEAR Q*资料来源：Unit of measure88TextTextTextPROPELLER*资料来源：Unit of measure89TextTextTextTextTextSTEP 5*资料来源：Unit of measure90TextTextTextText2 ON 1*资料来源：Unit of measure91TextTextTextTextTextTextAGAINST*资料来源：Unit of measure92TextTextTextTextTextAT WORK*资料来源：Unit of measure93TextTextCOUPLED HORIZ
17、*资料来源：Unit of measure94TextTextCOUPLED VERT*资料来源：Unit of measure95TextTextTextTextFOCUSED*资料来源：Unit of measure96New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure97TextTextTextPARALLEL*资料来源：Unit of measure98TextTextTextTextSPLIT*资料来源：Unit of measure99TextSUR
18、ROUND*资料来源：Unit of measure100TextTextTWISTED*资料来源：Unit of measure101TextTextUP&AWAY*资料来源：Unit of measure102TextTextUP&DOWN*资料来源：Unit of measure103CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measure104SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofac
19、tions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way m
20、anagers collectively behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of it
21、s members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measure105The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organi
22、zation,consideredin terms of corporate demographics,not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are
23、typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.So
24、me companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源：Unit of measure106Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of measure107Change visionChief ExecutiveLeadership groupsDo
25、wn the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD*资料来源：Unit of measure108 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers(particularly
26、 middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsP
27、eoples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measure109Natural owner Relative ability to extract value Low Me
28、dium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain andmanage forco
29、de orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源：Unit of measure110Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measure111Restructuring framework 1 5 4 3 2 PENTAG
30、ON*资料来源：Unit of measure112Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit of measure113Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1
31、 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measure1143.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measure115Stage 1 Stage 2 Stage 3 Stage 4 Value system Strate
32、gic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measure116Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Avail
33、able selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源：Unit of measure117Ma
34、ximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Unit of measure118Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between busine
35、ss unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源：Unit of measure119HeaderT
36、extGANTT10*资料来源：Unit of measure120HeaderText#GANTT15*资料来源：Unit of measure121TextTextTextTextLEFT TO RIGHT*资料来源：Unit of measure122TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源：Unit of measure123TextTextTextTextTextTextTextTOP DOWN*资料来源：Unit of measure124TextTextTextText
37、TextTextTextTextTextText2X2*资料来源：Unit of measure125TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure126TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED*资料来源：Unit of measure127TextTextTextTextTextText2X2 TOWER*资料来源：Unit of measure128TextTextTextTextTextTextTextTextTex
38、tTextTextTextTextTextTextTextText3X3*资料来源：Unit of measure129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3 EXTENDED*资料来源：Unit of measure130TextTextDIFFRACTION*资料来源：Unit of measure131TextTextTextFLOW DOWN*资料来源：Unit of measure132TextTextPASS THROUGH*资料来源：Unit of me
39、asure133050100150200250300350199619971998199920002001Label 1Label 2Label 3AREA*资料来源：Unit of measure134GBUTtem5040302010Label 1Label 2Label 3Label 4Label 5BAR*资料来源：Unit of measure135GBUTtem50403020105040302010Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTi
40、tleUnit of measureBAR 2*资料来源：Unit of measure136GBUTtem40302010550403025155550453025Label 1Label 2Label 3Label 4Label 5BAR BUTTED*资料来源：Unit of measure137GBUTtem504030201023254565964323232323Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源：Unit of measure138GBUTtem5
41、04030204550607080901020304050Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKED 100%*资料来源：Unit of measure139GBUTtem0100200300400500600700050100150200250TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源：Unit of measure140GB
42、UTtem2030405060Label 1Label 2Label 3Label 4Label 5COLUMN*资料来源：Unit of measure141GBUTtem20304567762030456776Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2*资料来源：Unit of measure142GBUTtem203040506040506070405060708030Label 1Label 2
43、Label 3Label 4Label 5COLUMN BUTTED*资料来源：Unit of measure143GBUTtem2030405060202020202020304050202020253020Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000COLUMN STACKED*资料来源：Unit of measure144GBUTtem3035405060303540202020151020102015101010Label 1Label 2Label 3Label 4Label 5S
44、eriesSeriesSeriesSeries100%=000000000000000COLUMN STACKED 100%*资料来源：Unit of measure145GBUTtem201510104520203030TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100%=000SeriesSeriesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMN*资料来源：Unit of measure146GBUTtem05010015020025030005
45、0100150200TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVE*资料来源：Unit of measure147GBUTtemARROWS*资料来源：Unit of measure148GBUTtemDISCLAIMERS CLIENT*资料来源：Unit of measure149GBUTtemDISCLAIMERS INTERNAL*资料来源：Unit of measure150GBUTtemDISCLAIMERS PRESENTATION*资料来源：Unit of
46、 measure151GBUTtemLegendLegendLegendLEGENDS*资料来源：Unit of measure152GBUTtem*资料来源：Unit of measure153GBUTtemVery attractiveAverageVery unattractiveVery attractiveAverageVery unattractiveMOONS*资料来源：Unit of measure154GBUTtemILLUSTRATIVECONFIDENTIALESTIMATEEXAMPLEFOR DISCUSSION ONLYFOR DISCUSSIONPRELIMINA
47、RYDRAFTSTICKER*资料来源：Unit of measure155GBUTtemCONFIDENTIALDISCUSSION DRAFTDISGUISED CLIENT EXAMPLEPRELIMINARY DRAFTPRELIMINARY ESTIMATEDISCUSSION DRAFTDISGUISEDDRAFT FOR DISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAW MANTO BE COMPLETEDPROPOSEDREVISEDROUGH ESTIMATECONCEPTUALSTICKER OTHER*资料来源：Unit of measure156GBUTtemWORLD MAP*资料来源：Unit of measure157GBUTtem
