1、Unit4InformationTechnology(1)-高级综合商务英语-PPT课件 Checking CheckingCheckingReviewing(Unit 3)1.实际增长2.空前的成功3.资产净值4.预算赤字5.征收房产税6.tax breaks7.exchequer8.odds of default9.subprime loans 10.discretionary interventionsPreviewing(Unit 4)11.触摸屏电脑12.广为流传的名言13.消费产品14.实用主义15.严厉的工头16.create apps17.a tablet computer 1
2、8.a long-time nemesis19.tech titans 20.a technology concernCheckingCheckingReviewing(Unit 3)1.实际增长2.空前的成功3.资产净值4.预算赤字5.征收房产税6.tax breaks7.exchequer8.odds of default9.subprime loans 10.discretionary interventionsReviewing(Unit 3)grow in real terms an unprecedented success equity budget deficit impose
3、 taxes on homes 税收减免 国库;财政部 违约的可能性 次级贷款 自由有度的干涉CheckingCheckingPreviewing(Unit 4)11.触摸屏电脑12.广为流传的名言13.消费产品14.实用主义15.严厉的工头16.create apps17.a tablet computer 18.a long-time nemesis19.tech titans 20.a technology concernPreviewing(Unit 4)a touch-screen computer a much-quoted aphorism a consumer product
4、pragmatism a stern taskmaster 开发各种应用程序 平板电脑 老对手 科技巨头 科技公司Unit Four Information Technology Lead-in Lead-inLead-inLead-inLead-inv What function of mobile phones do you use most often?v What feature appeals to you the most when choosing to buy a new mobile phone?v How important is mobile phone to your
5、life?Text A TitleTitle Title v Silicon Valley Visionary Who Put Apple on TopSilicon Valley Silicon Valley v n.a region in California south of San Francisco that is noted for its concentration of high-technology industries (美国)硅谷(多家电子技术公司的集中地)visionaryvisionary vinri v n.a person with unusual powers
6、of foresight 有远见的人;梦想家 Title Title v Silicon Valley Visionary Who Put Apple on Top Steve JobsSteve Jobs Steve Jobs v 1976 co-founded Apple Computer Companyv 1985 left Applev 1986 co-founded Pixar Animation Studios 皮克斯动画工作室v 1997 returned to Applev 2011 resigned as CEO of Apple History of AppleHistor
7、y of AppleHistory of AppleHistory of AppleHistory of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple Text A Structure AnalysisStructure AnalysisStructure A
8、nalysisv Paras.1-3v Paras.4-12v Paras.13-16v Paras.17-28Structure AnalysisStructure Analysisv Paras.1-3 A brief introduction of the coming back of Steve Jobs after his temporary leave of the company because of the illness.v Paras.4-12 An exploration of the art of Steve Jobs to turn technology into e
9、legant consuming products and the success Apple is enjoying now.Structure AnalysisStructure Analysisv Paras.13-16 A brief recall of Steves early life and his ups and downs before returning to Apple in 1997.v Paras.17-28 A discussion of the reasons that make Steve Jobs and the Apple a daunting succes
10、s for rivals to compete.Text A Detailed ReadingQuestion 1Question 1v Why had the comeback of Steve Jobs stirred up such an excitement?Para 1Para 1v When Steve Jobs walked on to the stage at San Franciscos Yerba Buena Center in January,it capped the most remarkable comeback in modern business history
11、.yerba yerba j:b v n.作物 巴拉圭茶；草Yerba Buena CenterYerba Buena Centerv n.旧金山芳草地艺术中心capcapv If someone says that a good or bad event caps a series of events,they mean it is the final event in the series,and the other events were also good or bad.成为的结尾 The unrest capped a weekend of right-wing attacks on
12、 foreigners.整个周末右翼分子对外国人的袭击最终发展成为骚乱。Para.1Para.1v When Steve Jobs walked on to the stage at San Franciscos Yerba Buena Center in January,it capped the most remarkable comeback in modern business history.今年1月，史蒂夫乔布斯走上旧金山芳草地艺术中心的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。Para.2Para.2v It wasnt simply a matter of th
13、e illness that had sidelined him for half the year before,leaving him severely emaciated and eventually requiring a liver transplant.sidelinesidelinev vt.remove from the center of activity or attention;place into an inferior position 迫使退出;使靠边 For months he had been under pressure to resign and was a
14、bout to be sidelined anyway.几个月以来他一直处在辞职的压力下,他无论如何都是要靠边站了。emaciated emaciated imeisieitid v adj.very thin especially from disease or hunger or cold 极瘦的;骨瘦如柴的Para.2v It wasnt simply a matter of the illness that had sidelined him for half the year before,leaving him severely emaciated and eventually r
15、equiring a liver transplant.这不仅仅关乎半年前迫使他退居幕后的疾病。病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。Para.2v Little more than a decade earlier,both Mr Jobs career and Apple,the company he had co-founded,were widely considered washed up,their relevance to the future of technology written off both in Silicon Valley and on Wall
16、 Street.be washed upv colloq.finished 没奔头了；失败了；完蛋了 write offv v.not worth further serious attention 摒弃;取消 Para.2v Little more than a decade earlier,both Mr Jobs career and Apple,the company he had co-founded,were widely considered washed up,their relevance to the future of technology written off bot
17、h in Silicon Valley and on Wall Street.,both his career and the company he founded were widely considered to have come to an end,and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.Para.2v Little more than a decade ea
18、rlier,both Mr Jobs career and Apple,the company he had co-founded,were widely considered washed up,their relevance to the future of technology written off both in Silicon Valley and on Wall Street.而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司已经走上绝路。硅谷和华尔街都断定，它们已经与科技的未来无缘。Para.3Para.3v The level of anticipation w
19、hipped up in advance of the January event was unusual even by Mr Jobs own,impressive standards.whip upwhip upv v.deliberately cause and encourage people to feel an emotion 煽动 to whip up enthusiasm 鼓动热情，激起积极性 to whip up popular resentment against Japan 激起大众的反日情绪Para.3Para.3v The level of anticipation
20、 whipped up in advance of the January event was unusual even by Mr Jobs own,impressive standards.一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻标准，这也是不寻常的。Question 1Question 1v Why had the comeback of Steve Jobs stirred up such an excitement?This was not the first time of comeback for him to Apple.Little more
21、 than a decade earlier,he made his first comeback and turned Apple from going bankruptcy to an enormous successful company.Therefore his recovery and comeback were highly anticipated.Question 2Question 2v In many critics eyes,what special talent did Steven Jobs have(Para.4)?He has the ability to tur
22、n technologies into perfect products and convince people to buy IT gadgets that they even have no idea they needed.Para.4Para.4v Critics often talk disparagingly of the“reality distortion field”generated by the Apple boss:his ability to convince onlookers that technologies that would seem unformed i
23、n other hands have reached a peak of perfection at Apple.disparagingly disparagingly dispridili v adv.scornfully,contemptuously 以轻视的态度，蔑视地；以贬抑的口吻onlooker onlooker v n.someone who looks on 旁观者；观众reach a peak of perfectionreach a peak of perfection 达到登峰造极的阶段Para.4Para.4v Critics often talk disparaging
24、ly of the“reality distortion field”generated by the Apple boss:his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple.批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。Para.4Para.4v Generating this suspensi
25、on of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed,and is an art form of which Mr Jobs has long been the acknowledged master.suspensionsuspensionv n.the act of delaying or stopping it for a while 延缓;暂停 stir upstir upv v.arouse or excite feelings and
26、 passions 激起；唤起 to stir up hatred between nations 煽动民族间的仇恨 to stir up the feelings 挑起激情gadget gadget dit v n.a device or control that is very useful for a particular job 小器械;小配件 acknowledged master acknowledged master 公认的大师 Para.4 Para.4v Generating this suspension of disbelief is essential to stirr
27、ing up demand for gadgets most consumers had no idea they needed,and is an art form of which Mr Jobs has long been the acknowledged master.为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。Question 3 Question 3v What significant impact might be brought by Apples latest product-iPad?Pa
28、ra.5Para.5v Speculation had been building in the tech world for months about what was rumoured to be Apples latest ground-breaking product.speculation speculationv n.a message expressing an opinion based on incomplete evidence 推测 rumor rumorv n./v.gossip(usually a mixture of truth and untruth)passed
29、 around by word of mouth 传闻 ground-breaking ground-breakingv adj.being or producing something like nothing done or experienced or created before 独创的；开拓性的Para.5Para.5v Speculation had been building in the tech world for months about what was rumoured to be Apples latest ground-breaking product.好几个月来，
30、高科技圈一直在猜测传说中的苹果公司最新的开拓性产品。Para.5Para.5v A touch-screen computer without a keyboard,it might even rival the impact of the iPod,introduced in 2001,and the iPhone,in 2007.据传它是没有键盘的触摸屏电脑，甚至可以媲美2001年的iPod和2007年的iPhone带来的影响。Para.5Para.5v In the event,the iPad that Mr Jobs carried on to the stage with him
31、that day did not disappoint.在1月份的发布会上，乔布斯带上台的iPad没有让人们失望。Para.6Para.6v A rebuttal of F.Scott Fitzgeralds much-quoted aphorism that there are no second acts in American life does not come more decisively than this.rebuttal rebuttal ribtlv n.the speech act of refuting by offering a contrary contention
32、 or argument 反驳；辩驳 F.Scott FitzgeraldF.Scott Fitzgerald(1896 1940)an American author of novels and short stories one of the greatest American writers of the 20th C.a member of the Lost Generation of the 1920s paradigm writings of the Jazz Ageparadigm paradigm prdim v n.a standard or typical example
33、范例;典范Jazz AgeJazz Agev(esp in the US)the period between the end of World War I and the beginning of the Depression during which jazz became popular (尤指美国)爵士时代 世界一次大战末和大萧条的初期，在此期间爵士乐变得很流行 F.Scott FitzgeraldF.Scott Fitzgerald This Side of Paradise 人间天堂 The Beautiful and Damned 美丽与毁灭 The Great Gatsby(h
34、is most famous)了不起的盖茨比 Tender Is the Night 夜色温柔 The Love of the Last Tycoon(unfinished)最后的大亨 F.Scott FitzgeraldF.Scott Fitzgerald F.Scott FitzgeraldF.Scott Fitzgerald“于是我们继续奋力向前，逆水行舟，被不断地向后推，直至回到往昔岁月。”aphorismaphorism frizm v n.a short witty sentence which expresses a general truth or comment 格言;警句d
35、ecisively decisively v adv.with firmness 果断地;决然地Para.6Para.6v A rebuttal of F.Scott Fitzgeralds much-quoted aphorism that there are no second acts in American life does not come more decisively than this.这对美国作家菲茨杰拉德被广泛引用的名言“美国社会中没有从头再来一说”是个绝妙的反驳。Para.6Para.6v When Steven Paul Jobs first hit the head
36、lines,he was younger even than Mark Zuckerberg is now.hit the headlineshit the headlinesv 成为新闻头条；被大肆宣传Mark ZuckerbergMark Zuckerbergv an American Internet entrepreneur,best-known for creating the social networking site Facebook 马克-扎克伯格（Facebook创始人）Para.6Para.6v When Steven Paul Jobs first hit the he
37、adlines,he was younger even than Mark Zuckerberg is now.乔布斯首次登上报纸头条时，甚至比现在的马克扎克伯格还要年轻。Para.6Para.6v Long before it was cool to be a nerd,his formative role in popularising the personal computer,and Apples initial public offering on Wall Street which came when Mr Jobs was still only 25 made him the t
38、ech industrys first rock star.nerdnerdv If you say that someone is a nerd,you mean that they are unpopular or boring,especially because they wear unfashionable clothes or show too much interest in computers or science.(对电脑或科技太过着迷的)书呆子/电脑痴formativeformativev adj.forming or capable of forming or moldi
39、ng or fashioning 使成形的，有助于形成(或发展、成长)的initial public offeringinitial public offeringv n.a corporations first offer to sell stock to the public 初次公开发行(股票)，首期上市股票 Para.6Para.6v Long before it was cool to be a nerd,his formative role in popularising the personal computer,and Apples initial public offerin
40、g on Wall Street which came when Mr Jobs was still only 25 made him the tech industrys first rock star.早在电脑痴备受追捧之前，由于在普及个人电脑中发挥的关键作用，以及苹果在华尔街的成功上市(当时乔布斯年仅25岁),乔布斯就成为了科技界的第一个摇滚明星。Para.7Para.7v Now,three decades on,he has secured his place in the foremost ranks of the West Coast tech titans who have d
41、one so much to shape the world around the turn of the millennium.titantitanv If you describe someone as a titan of a particular field,you mean that they are very important and powerful or successful in that field.巨人;巨头millennium millennium milenim v n.a span of 1000 years 千年期，千禧年；一千年Para.7Para.7v No
42、w,three decades on,he has secured his place in the foremost ranks of the West Coast tech titans who have done so much to shape the world around the turn of the millennium.v 如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。Para.7Para.7v Long-time nemesis Bill Gates may be richer and,at his peak,arguabl
43、y exerted greater sway,thanks to his monopoly over the worlds PC software.nemesis nemesis nemisis v n.opponent or rival for a long time 主要敌人，强硬对手arguablyarguablyv You can use arguably when you are stating your opinion or belief,as a way of giving more authority to it.可以说 They are arguably the most i
44、mportant band since The Rolling Stones.他们可以说是自滚石以来最重要的乐队。swayswayv n.controlling influence 影响；统治 monopoly monopoly mnpli v n.a market in which there are many buyers but only one seller 垄断Para.7Para.7v Long-time nemesis Bill Gates may be richer and,at his peak,arguably exerted greater sway,thanks to
45、his monopoly over the worlds PC software.他的老对手比尔盖茨或许更富有，而且在盖茨的事业巅峰时期，凭借其在个人电脑软件领域的垄断，可以说盖茨的影响力比乔布斯更大。Para.7Para.7v But the Microsoft co-founder has left the stage to devote his life and fortune to good works.It is Mr Jobs who now holds the spotlight.good worksgood worksv n.well-doing 慈善行为；善举hold the
46、 spotlighthold the spotlightv 成为关注的焦点Para.7Para.7v But the Microsoft co-founder has left the stage to devote his life and fortune to good works.It is Mr Jobs who now holds the spotlight.但盖茨已经离开了舞台，将其余生和财富奉献给慈善事业。如今，乔布斯才是焦点所在。Para.8Para.8v Of all the fingers that Apple has poked into Microsofts eyes
47、over the years,none can have rankled as much as the early success of the iPad.poke.into.poke.into.v vt.push.into.把戳进 He poked his finger into the hole.他把手指戳进洞里。rankleranklev v.(make)resentful or angry 痛心；(使)怨恨,(使)痛苦 They paid him only$10 for it and it really rankled.他们为此仅支付给他10美元，真让人气愤。The injustice
48、s they did me rankled me for a long while.对我他们干了一些不公平合理的事，使我生了半天气。Para.8Para.8v Of all the fingers that Apple has poked into Microsofts eyes over the years,none can have rankled as much as the early success of the iPad.这些年来，在苹果针对微软的所有打击中，没有一次比得过iPad的巨大成功造成的冲击。Para.8Para.8v Mr Gates himself champione
49、d a tablet computer nearly a decade ago,though the stylus needed to write on its screen and the PC-like interface generated little demand.championchampionv If you champion a person,a cause,or a principle,you support or defend them.拥护;捍卫 stylusstylusv A stylus is a device like a pen with which you ca
50、n input written text or drawing directly into a computer.(计算机的)触笔interfaceinterfacev The user interface of a particular piece of computer software is its presentation on the screen and how easy it is to operate.界面Para.8Para.8v Mr Gates himself championed a tablet computer nearly a decade ago,though
