1、Companies go from doing poorly to doing well or small companies grow to large companies.People are definitely a companys greatest asset.It doesnt make any difference whether the product is cars or cosmetics.A company is only as good as the people it keeps.A brand for a company is like a reputation f
2、or a person.You earn reputation by trying to do hard things well.Successful enterprises are usually led by a proven chief executive who is a competent benevolent dictator.Do the companies quiz.Then turn to page 137 to check your answers.A1._ began in1865 as a forestry and power business.a)Ericsson b
3、)Nokia c)Motorola2._ produces the most successful toy in history.a)Disney b)Fisher-Price c)Mattel3._ has its head office in San Francisco.a)Levi-Strauss b)Nike c)Calvin Klein4._ buys more sugar than any other company in the world.a)Nestle b)Coca-Cola c)Suchard5._ employs more people than any other c
4、ompany.a)Wal-Mart b)Siemens c)General Motors6._ has the largest factory in the world.a)Boeing b)Ford c)Sony7._ was started by Ray A.Kroc in 1955.a)Burger King b)Kentucky Fried Chicken c)McDonaldsbcabcacUnipart Group is a multinational logistics,supply chain,manufacturing and consultancy company head
5、quartered in Cowley,United Kingdom.It has operations in Europe,North America,Australia and Japan and works across a variety of sectors that include automotive,rail,marine and leisure.Unipart is employee-owned and is one of the largest privately-owned companies in the UK.A Listen to the interview and
6、 complete these notes about the companys values.The companys values are:a clear guiding philosophy:to _ the real and perceived _ of our customers better than anyone else,and _ them better than anyone else;a corporate _ that requires us to deliver outstanding personal customer _ to all of our custome
7、rs;a very strong _ which demands that we,as individuals at every level in the company,work very hard to inspire all of our stakeholders to want to have a lifetime _ with our company.understandneedsservegoalservicemissionrelationshipB Listen to the second part of the interview and answer these questi
8、ons.1 What was Peter Druckers warning?2 When did UGC build its own company university?You need to renew your skills every three year or you will become obsolete.In 1993To develop,train and inspire people to achieve world-class performance within UGC and among its stakeholders.3 What is the universit
9、ys mission?4 Why does UGC help employees re-skill themselves?To be able to meet the needs of the markets of tomorrow.We use the present continuous to talk about temporary actions and situations that are happening now.e.g.We are having an English class now.Workers are working around the clock to meet
10、 the rising demand.Im now living with my sister before I find an apartment.We can also use the present continuous to talk about the future.e.g.Im meeting Mr.Johnson this afternoon to talk about my recent trip to Japan.Were flying to Tokyo next week to attend an international conference.Im going back
11、 to Guangzhou on Sunday afternoon.AComplete the sentences with the present continuous form of the verbs in brackets.1 BMW _(sell)Minis in China now.2 People _(work)in the factory 51 weeks a year.3 I _(call)about a problem.4 Many Chinese people _ (learn)English.5 She _(attend)a course on presentation
12、s.6 He _(work)in the office today.7 They _(entertain)some foreign guests.is sellingare workingam callingare learningis attendingis workingare entertainingB Complete the article about the food group Pret a Manger.Use the present continuous.increase export plan expand translateThe number of Pret a Man
13、ger(PaM)shops _ not only in London,but also in other parts of the UK.At present PaM _ its overseas business,particularly in China.Currently it _ its advertising material into Chinese.PaM _ its winning formula to Hong Kong and Tokyo.PaM _ to open new shops in New York.is increasingis expandingis tran
14、slatingis exportingis planningAChoose pairs of sentences which describe similar things about Autotech and Green Fingers and match them with the correct company.Autotech A large car parts companyGreen FingersA small garden products companyJohn Smith started Autotech in 1960.George and James Hawkins b
15、egan Green Fingers in the 1920s.It has a workforce of 2,500.It employs about 35 people.Autotech exports to over 12 countries.Green Fingers sells some of its products abroadIt manufactures car partsIt makes garden products.It introduces one or two new components each year.It launches twelve new produ
16、cts a yearAutotech provides components for the car industryGreen Fingers supplies the gardening industry.CUse verbs from Exercise A which you underlined to complete this company profile.GKS Services _ in 1989 when Dieter Norland left his job as an engineer in the computer industry.The company _ high
17、-tech security alarms and _ its products all over the world.It _ 150 people at its factory near Rotterdam,Although the companys head office is in Amsterdam and _ a staff of 20,the company _ a number of new products each year.GKS Services _ products to the security industry and _ domestic alarms for
18、the general public.beganmakesexportsemployshasintroducessuppliesprovidesGKSA In small groups,discuss these questions.1 What kind of products are often advertised as natural?2 In your country,what is important for people when they buy cosmetics and things like soap,shampoo or toothpaste?3 Nowadays,ma
19、ny companies want to be ethical,i.e.to behave in a morally right way.What do you think that means in practice?Natura is the Brazilian leading manufacturer and marketer of skin care,solar filters,cosmetics,perfume and hair care products.The company was founded in 1969,by Luiz Seabra and became a publ
20、ic company in 2004.Natura focuses on its image as an eco-friendly,sustainable company(using natural products,working toward sustainable environment and social support etc.).The company also prides itself on strong research and development activity.It uses ordinary women rather than supermodels in it
21、s advertisements.B Before you read the article,match the words(1 6)to their meanings(a f).1 toiletries2 sophisticated3 revenues4 a range5 biodegradable6 net incomea)a group of products of the same type that a company makes.b)the money a company has after paying tax and other costs.c)who knows a lot
22、about fashion and the modern worldd)that you can destroy without making the environment dirtye)things like toothpaste,soap,shampoo,etc.f)money that a business gets from selling goods over a period of timeC Look through the article about Natura and complete the fact file.Name:Natura Location:Chief ex
23、ecutive:Product:Number of products:Revenues:BrazilAlessandro CarlucciR$2.7 billion(US$1.3 billion)600Cosmetics and toiletries(soaps,shampoos,skin-care lotions,etc.D Answer these questions.1 Where does Natura sell its products?Natura sells its products in South America and France.2 What is the compan
24、ys target for the next five years?Within 5 years,Natura wants to have at least 10 per cent of its revenues coming from outside Brazil.3 Where does the company get the ingredients for its products?Natura gets the ingredients for its products from farmers in the Amazon rainforest.4 What makes Natura a
25、n ethical company?They work with environmentally sensitive growers and they have strong corporate values to make the world a better place.5 Why did Natura choose France to find out how successfully it could expand abroad?They wanted to find a sophisticated market to make the test tough.EMatch the wo
26、rds(1 5)to the nouns(a e)to make word partnerships used in the article.1 a fast-growing2 chief3 corporate4 skin-care5 naturala)valuesb)ingredientsc)lotiond)executivee)companyComplete the rules with present simple or present continuous.-We use the _ to describe permanent situations,ones which wont ch
27、ange.e.g.I come from Guangzhou.You live in Macau.He works in a foreign company.-We use the _ to describe temporary situations,ones which happen for a short time.e.g.We are having our English class this weekend.I am enjoying my holiday in Macau.Workers are working overtime this week to fulfill an urg
28、ent order.We are studying in Jinan University.present simplepresent continuousAUnderline the present simple or the present continuous form of the verb to complete these sentences.1 I stay/am staying at the Ritz every time Im in New York.I stay/am staying at the Ritz at the moment.2 She works/is work
29、ing at home today.She works/is working at home every day.3 She often calls/is calling Russia.At the moment she calls/is calling a customer in Moscow.4 I dont usually deal/dealing with all the paperwork I deal/am dealing with all the paperwork while Susan is away.5 It normally takes/is taking about t
30、wo months,But this delivery takes/is taking longer than usual.6 We normally use/are using a London firm.This time we use/are using a different company.BComplete this article with the present simple or the present continuous form of the verbs in brackets.The Inditex groupThe Inditex group _(own)six f
31、ashion chains including Zara.It _(have)around 1,500 stores worldwide.It _(operate)in 44 countries.Inditex _(employ)27,000 people and _(have)more than 200 fashion designers.Currently the fashion designers _(work)on next years designs.The Inditex group _(do)very well at the moment,and it _(try)to beco
32、me a global fashion leader.Amancio Ortega,the founder of Inditex,also _(invest)in property and hotels.Most of this years investment _(stay)in Spain,ownshasoperatesemployshasare workingis doingis tryinginvestsis stayingC Work in pairs.Role play this situation.Say what happens in each area and what is
33、 happening now.AreaWhat happensWhat is happening nowMain hall serve customerscashier/talk/to a customer Currency section exchange foreign currencycustomer/change dollars into eurosLoans Section assistant manager arrangesLoans for customersassistant manager/talk/to a customer on the phoneMangers offi
34、ce manager worksmanager/meet/an important clientReception desk staff answer questions from customersreceptionist/listen/to a customers complaintEBB Bank1.This is the main hall.We serve customers here.At the moment a cashier is talking to a customer.2.This is the Currency section.We exchange foreign
35、currency here.At the moment a customer is changing dollars into euros.3.This is the Loans Section.Our assistant manager arranges loans for customers here.At the moment,the assistant manager is talking to a customer on the phone.4.This is the Managers office.Our manager works here.At the moment,the m
36、anager is meeting an important client.5.This is the Reception desk.Staff answer questions from customers here.At the moment,a receptionist is listening to a customers complaint.AreaWhat happens What is happening nowKitchenprepare and cook meals chefs/prepare todays lunchRestaurant serve breakfast,lu
37、nch and dinnerwaiter/clear/the tablesReceptionwelcome guests,answer callsreceptionist/talk/to a customer Gift shopsell souvenirssales assistant/help/a customerA bedroom guests staymaid/clean/the roomGoldcrest HotelThis is the kitchen.We prepare and cook meals here.At the moment the chefs are prepari
38、ng todays lunch.2.This is the restaurant.We serve breakfast,lunch and dinner here.At the moment the waiters are cleaning the tables.3.This is the reception.We welcome guests and answer calls here.At the moment a receptionist is talking to a guest.4.This is the Gift Shop.We sell souvenirs here.At the
39、 moment,a sales assistant is helping a customer.5.This is a bedroom.Guests stay here.At the moment,a maid is cleaning the room.AListen to the start of a presentation.Number items a)to e)in the order you hear them.a)There are three parts to my presentation.b)Firstly.b)By the end of my presentation yo
40、u will understand clearly our future plans.c)Good afternoon,everyone.My names Ricardo Valdes.d)Id like to talk about our new marketing strategy.e)Finally,the details of the costs12345B Listen again.Match the heading 1 to 4 to the items a)to e)in Exercise A.1 Topic of the talk2 Aim3 Greeting the audi
41、ence4 Plan of the talkdbcaWork in pairs.Prepare an introduction to a presentation.Choose role A or role B.CRole ATopic The launch of your companys new productPlan 1.The background to the launch 2.The features of the new product 3.The advertising and marketing plansAim To give a clear idea of the sal
42、es potential of the productRole BTopic Your companys new e-mail systemPlan 1.The background 2.Why the company needed to change the system 3.How to use it and to report faultsAim To give a clear idea of how the new e-mail system improves communication in the company.Good morning!My name is and I woul
43、d like to talk about the launch of our companys new product.There are three parts to my presentation,Firstly,the background to the launch.Secondly,the features of the new product.Finally,the advertising and marketing plans of the product.By the end of my presentation,you will have a clear idea of th
44、e sales potential of the product.Good morning,everyone.My name is and I would like to talk about our companys new e-mail system.There are three parts to my presentation.Firstly,thebackground of the new system.Secondly,why the company needed to change the system.Finally,how to use it and to report fa
45、ults.By the end of my presentation,you will have a clear idea of how the new e-mail system improves communication in thecompany.Prepare an introduction for a presentation about yourself and the company you work for according to the following structure.Add any information if you wish.Structure for introductionA Greeting Your name Your nationality Your positionB Topic Your companyC Plan Company products or services Important figures:no.of employees,turnover,profits Your duties
