1、M4U1 Task Writing an advertisementLearning objectives:By the end of the class,students will be able to 1.read fractions,decimals,and percentages correctly；2.listen for key words and needed information through skill building 1；3.express opinions and give reasons through skill building 2；4.write an ad
2、vertisement using different sentence types through skill building 3.lIt is a communications company.lThe products of this company sell well,with its sales figures rising from 10.5%to almost 1/5 over the same period last year.lThis year,its foreigh market share is likely to decrease,possibly reaching
3、 a record low,due to the trade war between America and China.lIt takes the lead in 5 G rollout in the whole world.Guessing GameChoosing ad-designersTask:Writing an advertisementBrainstorming:Where can we see advertisements?Advertisements are everywhere!What makes a good advertisement?Skills building
4、:listening for needed informationTitle:(1)_?There are four elements to make a good advertisement.Firstly,it should use some interesting,(2)_ or eye-catching designs or(3)_.Secondly,a good advertising(4)_can also help to make the product known and remembered by most people.Thirdly,a good advertisemen
5、t should give an(5)_ to the product.Sometimes,the customers may want to know something about the product,such as taste,look,ingredients,unique features,(6)_,price,discount or(7)_ from other customers.Apart from these,there are many different(8)_ types used in an advertisement,which can make the lang
6、uage persuasive,like(9)_ and negative statements,questions,(10)_ and exclamations.How to make a good advertisementcreativepicturessloganintroductionbenefitscommentssentencepositivecommands Start ahead.Biscuits fightbad breath.Start ahead Which one do you like?Biscuits fightbad breath.A:Which adverti
7、sement do you like?Why?B:To me/In my opinion,I like the first one.A:Really?B:Yes,because/as/sinceA:In what way?B:First of all,Besides,Whats more,Skills building:expressing opinions and giving reasons Pair work Start aheadBiscuits fightbad breath.Start aheadcreative or interesting picturesa good adve
8、rtising title/slogan Biscuits fightbad breath.Matching Sweet-smelling milk as silk tasting.Enjoy your music,enjoy your Sony!No business is too small;No problem is too big.The best or nothing.Apple thinks different.interesting,but hard to remember persuasive(有说服力的有说服力的)and active words parallel sente
9、nces(平行句平行句)using questions to attract peoples interest long and complex（复杂的）（复杂的）sentences brief,short,easy to rememberSummary:What makes a good advertising slogan?Without restriction,be yourself,you are unique.Original jeans.Original people.Introducing Wild Fancy!Are you bored with wearing the sam
10、e blue jeans every day?Then why dont you get into our jeans in deep red?This is the seasons hottest color.A customer says,“they are so comfortable that I want to wear them day and night!”A pair of Wild Fancy jeans costs only$40.If you buy one now,you can get 30%discount.Dont hesitate!The jeans are a
11、vailable in all Wild Fancy shops now.Find the words or sentences which catch your eyes.Introducing Wild Fancy!Are you bored with wearing the same blue jeans every day?Then why dont you get into our jeans in deep red?This is the seasons hottest color.A customer says,“they are so comfortable that I wa
12、nt to wear them day and night!”A pair of Wild Fancy jeans costs only$40.If you buy one now,you can get 30%discount.Dont hesitate!The jeans are available in all Wild Fancy shops now.What should be included in an ad?Introducing Wild Fancy!Are you bored with wearing the same blue jeans every day?Then w
13、hy dont you get into our jeans in deep red?This is the seasons hottest color.A customer says,“they are so comfortable that I want to wear them day and night!”A pair of Wild Fancy jeans costs only$40.If you buy one now,you can get 30%discount.Dont hesitate!The jeans are available in all Wild Fancy sh
14、ops now.price/discountwhere it is availablelookwhat is uniquecomments from customersadj taste/look/ingredients(成分成分)what is unique about the product benefits comments from customers price/discount where it is available Summary:What to be included?an introduction with clear information Introducing Wi
15、ld Fancy!Are you bored with wearing the same blue jeans every day?Then why dont you get into our jeans in deep red?This is the seasons hottest color.A consumer says,“they are so comfortable that I want to wear them day and night!”A pair of Wild Fancy jeans costs only$40.If you buy one now,you can ge
16、t 30%discount.Dont hesitate!The jeans are available in all Wild Fancy shops now.exclamationpositive statementcommandquestion How to make the language persuasive(有说服力有说服力)?Positive statements-give information Negative statements-give information Questions-ask for information Commands-give orders and
17、suggestionsExclamations-express feelings/opinionsSummary:different sentence types persuasive language1.creative,eye-catching or interesting designs or pictures 2.creative or interesting advertising slogan or title3.an introduction with clear information4.persuasive language (using different sentence
18、 types)Summary:What makes a good ad?Attract the customers attention!Challenging tasks given by Applewrist watch.mouse Choosing representatives(代表代表)of Huawei Give scores to the advertisement made by each group.State reasons for the scores given.Remember:1.Each group member will be responsible for at
19、 least one task;2.Two or three people can work on the same task;3.Both your ad and your performance will be assessed(评价评价).Group leader _ Group member _Task assignment(任务分配任务分配)Assessment of your advertisementExcellent 4 Good 3 OK 2 Need improvement 1Useful expressions:Our advertisement is about The
20、 advertising slogan of our advertisement is Now let me introduce our product to you Our product has many advantages,The unique feature(特色)of our product is that PresentationAssessment of your performance in group workExcellent 4 Good 3 OK 2 Need improvement 1What we have learnt today How to express opinions and give reasons for an advertisement How to write a good advertisement What makes a good advertisementHomework:Perfect your advertisement with your group members.
