1、Unit 7 Product Presentations By Zhang Jie What would you like to know about it before purchase?What would you ask the salesperson to find the related information?Warming up prepare for war select the marketing tools How to introduce a new product 12Who are your target customers?Where will you engage
2、 the customers?When will you engage the customers?What tools of marketing will you use?use effective words patience,patience and patience Tips for business trips 34 Structure of promoting a productStatement of objectivesToday,Id like to talk about-Outline of structure Ive divided my talk into-Part 3
3、 Finally,-Part 2 Secondly,-Part 1 Lets start with-Summary To sum up,the product has/is-Answering questions Are there any questions?1.Brand/Model Target market Appearance Color,shape,size,weight-Features(selling points)User-friendly,energy-saving,Warranty 6 months,a year,-Price Competitive,high,expen
4、sive,cheap,Delivery within-days After-sale service Free check 1 year after purchase Points to consider when promoting Work in pairs,one is the consumer,the other is the salesperson.Choose one of the products below to promote.And then change your role with your partner.In the show time,students show
5、evaluate their presentations.Task(p.79)What does the guarantee cover?Do you offer after-sales service?How does it work?How many colors does it come in?How do you install it?Doe she battery last long?How long does the battery last?How long/wide/high/thick/deep is it?Whats its length/width/height/thic
6、kness/depth?What are the main/unusual/distinguishing selling points of your product?What is it made of?Asking for product information 1.This is one of our latest/top brands.2.This is one of our latest designs/top brands3.Its our best-selling-4.It can be used for-5.This is equipped with-.6.This is pr
7、iced at-This type of product comes in-colors/flavors Language focus A:Giving general information about a product The main selling point of it is-Our product is elegant,durable,small in size,light in weight and reasonable in prices.Its 20 inches long/wide/high/thick/deep.We have a large range of size
8、s.Its safety features are state-of-the-art.This item is far above standard quality.Language focus A:Giving general information about a productAntique Distinctive Fantastic Elegant Ornamental Conventional Exotic ShowyDatedExtravagantStylish Describing the styleAutomatic Patented Shrink-proofWrinkle-f
9、ree Sound-proof Waterproof Battery-operated Superior Foldable Washable Fragile Shock-resistant describing the quality and performance Authentic Exquisite Delicate Elaborate HandmadeSuperior Exceptional Intricate Describing the craftsmanship and workmanship Compared with other competing products,ours looks better and is lower in price.Our latest cell phone is much lighter and slimmer than its competitors.This refrigerator is more environmentally friendly/eco-friendly.Our product is the best-selling model of its kind.Comparing products
