1、北师大版高中英语模块北师大版高中英语模块4 unit 10 Lesson 4Language Aim(知识目标知识目标)：Master some new words,including some adjectives in ads1）Learn to describe the product using some proper adjectives2）Sum up and try to design an adsAbility Aims（能力目标）（能力目标）:Emotional Aims(情感态度目标情感态度目标)：1)Make Ss understand the different mea
2、ning of ads,such as public service advertising.2)Strengthen Ss cooperation awareness in the group work.公益广告公益广告合作意识合作意识Warm-up:Warm-up:A game:A game:You guess,I guess,we guess together!You guess,I guess,we guess together!（你猜，我猜，大家猜！）（你猜，我猜，大家猜！）1.Look at the pictures first.1.Look at the pictures fir
3、st.2.Guess the price from a probably price range of 2.Guess the price from a probably price range of the product.the product.Rules:Rules:The one who is closer to the right answer can get 1 The one who is closer to the right answer can get 1 point for your group.(You can write your answer on point fo
4、r your group.(You can write your answer on your blackboard.)your blackboard.)Electric toothbrush:Its convenient,automatic,and easy to use.￥151Maybe:(￥5050-￥180)backlaptop computer:It is very practical,and it can be use without wires for hours.Maybe(￥30003000-￥10000 )￥6666mobile phone:It is most popu
5、lar in modern society.It is convenient to contact with others,and it also can help you kill the time.Maybe(￥4000-￥7000 )￥66506650E-dictionary:It is small and easy to take,and it can do some easy translation,including English and Chinese words.Maybe:(￥50-￥180)￥149 Radio alarm clock:It can be used as
6、a radio and alarm clock,very practical but not expensive.Maybe:(￥3030-￥100)￥5858Q1:Which products are mentioned?Q2:Whats the price of the product?Q3:Which of them do you think are not real?Task1 Task1 Fast reading:Fast reading:Pay attention to the questions below and underlined their answers.(1)(2)(
7、3)(4)name of the productprice of the productmini cameraspecial jewelers foryour earsfeline floor cleaners199.9980.4519.505.99remote headphones北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Q3:Look at the pictures and which of them do you think are not real?The special jewele
8、rs foryour ears and the feline floor cleaners are not real.1 12 23 34 4北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Please have a guess!Is it a real or unreal advertisement?An unreal advertisementcondoreagle北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共3
9、2张PPT)Task 2Task 2 Careful reading:Read the text(one by one paragraph)and fill the blanks of each product.(This part we will play as a competition.)(group work)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)(1)have no ;(2)can listen to the programmes while_(3)can listen to t
10、he music _ _ _(4)can listen to /TV up to metres away(5)signals glass,doors and walls(6)_ _sound(7)_valuewireswalkingin the bath radio60go throughtop qualityexcellentRemote Headphones:北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Mini Camera:(1)no _ than a credit card;(2)Its
11、 _and _;(3)easy to _;(4)has an focus and flash(5)made from and an and_ material(6)not _.biggerconvenientreliableuseexpensiveautomaticattractivestrong北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Special jewelers for your ears:(1)_;(2)_ in many different situations(3)a _ at
12、a low priceattractiveusefulbargain北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Feline Floor Cleaners:(1)made from _ _ material;(2)Its very _;(3)easy to _;(4)_good quality practical washcheap北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Watch a TV
13、commercial advertisement（商业广告）and think about“what is the advertisement talking about?”Task 3Task 3 DiscussionDiscussion北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Evian Spring Water 法国依云矿泉水法国依云矿泉水Live young!￥24.50北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10le
14、sson4(共32张PPT)Please appreciate some classic advertisements!Brain storm北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)The taste is great!味道好极了味道好极了!北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Im loving it.我就喜欢。我就喜欢。北师大课标版高中英语必修4Unit 10lesson4(共32张
15、PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)只管去做。只管去做。Just do it.北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)让我们做得更好。（飞利让我们做得更好。（飞利浦）浦）Lets make things better.(Philips)让改变发生让改变发生!Make the change!北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)钻石恒久远，一颗永
16、流传。钻石恒久远，一颗永流传。A diamond lasts forever.北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Now please recall which product give you the most deep impression?Why?You can discuss it with your partner.Example:Example:I think the diamond ring impressed me most and I guess it is a lit
17、tle expensive,but I think it stands for.but I think it stands for.Task4Task4 Brain storm:北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)shape:design:function:price:quality:the way to use:convenient easy to usecirclesquaretoo biglongspecial common beautifulattractivepopularus
18、eful uselesspracticalstylishexpensive cheap dear reasonable.reliable goodbad excellentmodernKeywords:Keywords:北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Group work Please work in groups.Choose one product to design an ads or a short play for it.Then show your performance
19、 to the whole class.Task 5 SpeakingTask 5 Speaking北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)DISCUSSIONDISCUSSION What is your opinionWhat is your opinion after watchingafter watching the public serv
20、ice advertisingthe public service advertising？北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)Homework:WritingHomework:Writing Please think about difference between public serve advertising and commercial advertisement.Please discuss it with your partners and write a short passage.北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)北师大课标版高中英语必修4Unit 10lesson4(共32张PPT)
