1、 2010 IBM CorporationCloud 2010 BM Corporation2Agenda What is Cloud?1What is the Benefit to Business?2How Can it be Used?3How Can IBM Help?4Next Steps?5 2010 BM Corporation3There is greater need for IT to help address business challengesReducing RiskEnsure the right levels of security and resiliency
2、 across all business data and processesBreakthrough AgilityIncrease ability to quickly deliver new services to capitalize on opportunities while containing costs and managing riskHigher Quality ServicesImprove quality of services and deliver new services that help the business grow and reduce costsD
3、oing More with LessReduce capital expenditures and operational expenses 2010 BM Corporation4Cloud Computing-Strategic ViewIBM Confidential4A user experience&business model Standardized,self service offerings Rapidly provisioned services Flexibly pricedCloud computing is the provision of dynamically
4、scalable and often virtualised resources as a service over the internet(public cloud)or intranet(private cloud).An infrastructure management and services delivery method Virtualized resources Managed as a single large resource Delivered services with elastic scalingBusiness PerspectiveIT Perspective
5、 2010 BM Corporation5Cloud is driving business innovation with convergence of available technologies Convergence of available technologies,a demanding marketplace and a shift in societal expectationsAn Example from the Banking Industry 2010 BM Corporation6AgendaWhat is Cloud?1What is the Benefit to
6、Business?2How Can it be Used?3How Can IBM Help?4Next Steps?5 2010 BM Corporation7Cloud Computing provides benefits across the enterprise IT AnalystsFinancial AnalystsIT CustomersEnd UsersCommon Attributes of CloudsEnhanced user experience Elastic scaling Automated provisioningHighly virtualized Sour
7、ce:IBM Corporate Strategy analysis of MI,PR,AR and VCG compilationsAnywhere access to applications through a simplified user interfaceRapid time to market for new services.Anywhere access to applications through a simplified user interfaceAbility to elastically scale resources and maintain high qual
8、ity of serviceAbility to elastically scale resources at significantly lower incremental management cost 2010 BM Corporation8Why the C-Suite is interested in Cloud Computing Cloud Computing is a key catalyst for these changes Flexible,adaptable,extendable systems Reliability User adoption&empowerment
9、CIO Improved growth&profitability Governance,risk&compliance Transparency,visibility&controlCFO Faster,broader,more uncertain change Innovation for competitive advantage Strategic alignmentCEO The ability to adapt a business model to meet new expectations and capture new short lived revenue streams,
10、requires highly flexible core processes and IT infrastructure that can turn on a dime 2010 BM Corporation9 Accelerate innovation projects that can lead to new revenue Make IT an enabler of,not a barrier to rapid innovation Provide an effective and creative service delivery modelDeliver services in a
11、 less costly and higher quality business model,while providing service access ubiquity Create a sustainable competitive differentiationRapidly deploy applications over the internet and leverage new technologies to deliver services when,where and how your clients want them-before your competitors do.
12、Lower IT barriers to launch new business servicesBuild and integrate modular services in record time-by leveraging“rentable”IT services capabilities,pay only for what you use.Resulting in Business and IT aligned benefits 2010 BM Corporation10Cloud computing drives exponential improvements across IT
13、and the Business10VIRTUALIZATIONAUTOMATION STANDARDIZATIONCloud attributesServer/storage virtualizationUtilization of infrastructureSelf-serviceAutomated provisioningChange and release managementService catalog orderingMetering/billingPayback period for new servicesFrom1020%1020%NoneMonthsMonthsMont
14、hsFixed cost modelYearsLegacy environmentsCloud-enabled enterpriseCloud accelerates business value across a wide variety of domainsTo7090%7090%UnlimitedDays/hoursMinutesDays/hoursGranularMonths 2010 BM Corporation1111Private Test Cloud ROI AnalysisExample International Financial InstitutionSaving by
15、 Category1st Year After Cloud TransformationHardware Cost12%Software Cost 3%Sys.Admin.Cost30%ProvisioningCost 38%Testing ProcessOverhead17%Cost StructureWith and Without Cloud TransformationWithoutWithCurrentYear 1Year 2Year 3Cost$Million$0$9 2010 BM Corporation12Agenda What is Cloud?1What is the Be
16、nefit to Business?2How Can it be Used?3How Can IBM Help?4Next Steps?5 2010 BM Corporation13Some workloads are currently ready to be delivered in a cloud modelDesktopsTest and developmentComplex transaction processingProprietary applicationsBackup and restoreCollaboration and e-mailHighly sensitive d
17、ataCurrently Moving To Cloud ModelNot Yet Moving To Cloud Model 2010 BM Corporation14EnterpriseToday there are three primary delivery models that companies are implementing for cloudPublic CloudIT activities/functions are provided“as a service,”over the Internet Key features:ScalabilityAutomatic/rap
18、id provisioningStandardized offeringsConsumption-based pricing.Multi-tenancyCapital PreservationTraditional Enterprise ITPrivate CloudIT activities/functions are provided“as a service,”over an intranet,within the enterprise and behind the firewall Key features include:ScalabilityAutomatic/rapid prov
19、isioningChargeback abilityWidespread virtualizationHybrid CloudInternal and external service delivery methods are integrated,with activities/functions allocated to based on security requirements,criticality,architecture and other established policies.Private CloudPublic CloudsHybrid CloudSource:IBM
20、Market Insights,Cloud Computing Research,July 2009.2010 BM Corporation15Which workloads offer the most favorable entry points for each of the cloud delivery models?Top private workloads Data mining,text mining,analytics Security Data warehouses or data marts Business continuity,disaster recovery Tes
21、t environment infrastructure Long-term data archiving/preservation Transactional databases Industry-specific applications ERP applicationsTop public workloads Audio/video/Web conferencing Service help desk Infrastructure for training and demos WAN capacity and VoIP Desktop Test environment infrastru
22、cture Storage Data center network capacity ServerSource:IBM Market Insights,Cloud Computing Research,July 2009.n=1,090Workloads will need to be determined based on value and feasibilityAnalyticsCollaborationDevelopment and TestDesktop and DevicesInfrastructureComputeInfrastructureStorage 2010 BM Cor
23、poration16Agenda What is Cloud?1What is the Benefit to Business?2How Can it be Used?3How Can IBM Help?4Next steps 5 2010 BM Corporation17Delivering Cloud Computing to our ClientsEnterpriseData CenterCloudHardwareSoftwareServicesSmart Business Servicescloud services deliveredSmart Business Systemspur
24、pose-built infrastructureStandardised services on the IBM cloudPrivate cloud services behind your firewall,built and/or run by IBMPre-integrated hardware,software and service offeringsIBM has 3 choices to deploy the workloads that matter to our clients for greater efficiency,productivity,and control
25、Private Cloud 2010 BM Corporation18IBM Cloud OfferingsSmart Business on the IBM cloudIBM Smart Business ServicesIBM Smart Business SystemsStandardized services on the IBM cloudPre-integrated,workload-optimized systemsPrivate cloud services,behind your firewall,built and/or managed by IBMIBM Lotus Li
26、veIBM Lotus iNotesIBM CloudBurst familyIBM Smart Business Development and Test CloudIBM Smart Business Desktop CloudIBM Smart Business Storage CloudAnalyticsCollaborationDevelopment and testDesktop and devicesInfrastructurestorageIBM Smart Analytics SystemSmart business for small or midsize business
27、(backed by the IBM cloud)InfrastructurecomputeIBM Computing on DemandIBM Information Protection Services Business servicesBPM BlueWorks(design tools)IBM Smart Analytics CloudSmart business expense reporting on the IBM cloudIBM Information ArchiveIBM Smart Business Development and Test on the IBM Clo
28、udIBM CloudBurst familyIBM Smart Business Development and Test CloudIBM Smart business end user support self enablement portalSmart Business Desktop on the IBM Cloud 2010 BM Corporation19Develop cloud strategy and roadmap Assess cloud deployment models,service options and workloads ROI Analysis Choo
29、se initial projectHow we help our Clients get started with cloud computingStart with an isolated pilot cloud deployment Architect and implement low-risk workloads such as test and development for cloud Standardize applications and systems Deploy self-service portalRoll out cloud across the enterpris
30、e Enable additional workloads on private cloud Add new users Use trusted public cloud services to supplement business and IT workloads Pilot and DeployExtend and EvolvePlan and PrepareCondition existing infrastructure for cloud Virtualize and automate existing systems Add service management,service
31、catalog 2010 BM Corporation20Business Value The journey to cloud needs Flexible,Efficient,Automated Infrastructure=Organization Culture Governance.requires an integrated and orchestrated approach.2010 BM Corporation21IBM can help enable your journey to Cloud ComputingIntegrated service lifecycle mgm
32、t.Expose resources“as-a-Service”.Integrated Security infrastructure.Rapid provisioning of IT resources,massive scaling.Dynamic service mgmt.Energy saving via auto workload distribution.Rapid deployment of infrastructure and applications.Request-driven service management.Service Catalog.Virtualizatio
33、n.Better hardware utilization.Improved IT agility.Server Consolidation.Streamline Operations manage physical and virtual systems.Lower power consumption.2010 BM Corporation22Agenda What is Cloud?1What is the Benefit for Business?2How Can it be Used?3How Can IBM help?4Next Steps5 2010 BM Corporation23Moving forward Where does Cloud Computing fit in your organization?What are the key projects you have underway or are planning to launch?What are your plans to evaluate/implement clouds?How can IBM help you to proceed?2010 BM Corporation24Thank you!
