1、PowerPoint品牌营销策划书品牌营销策划书LogoBrand Marketing And Strategy Plan陈述人：陈述人：XXX陈述时间：陈述时间：2017.1.1CONTENTS前言Introduction行业市场环境分析Industry Market Environment Analysis目标市场环境分析Target Market Environment Analysis竞品分析Competitive Analysis消费者分析Consumer Analysis品牌分析Brand Analysis战略设计Strategic Design品牌规划Brand Plan“”In
2、troductionIntroduction前 言目前XX公司拥有可乐,醒目,芬达,雪碧等碳酸饮料,拥有酷儿等果汁饮料.冰露纯净水自2002年投入市场以来没有像XX的其它饮料品牌那样以塑造品牌形象为核心展开广告宣传.像XX广告语:抓住这感觉雪碧的晶晶亮,透心凉已成为当下的时尚语.可冰露作为XX投入中国市场的饮料产品之一,却没有进行品牌运作,悄无声息的一夜之间就出现在了消费者眼前.做好冰露纯净水的广告策划,实施好其广告策略有助于塑造与XX公司相适应的冰露纯净水品牌形象,有助于提升冰露纯净水在消费者心中的地位行业市场环境分析Industry Market Environment Analysis微
3、观环境要素顾客竞争者社会公众企业内部营销中间商企业的供应商人口经济政治法律科学技术社会文化自然地理宏观环境要素Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.
4、Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.PLEASE ADD YOUR TITLE HERE Mob MarketingRelationshipSeo
5、 ConsultingPlease add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please ad
6、d something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Add your subtitleAdd Your Title壹贰叁肆Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need
7、 here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Add your point
8、Add your pointAdd your pointAdd your point1324Add your pointAdd your pointAdd your pointAdd your pointPlease add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something yo
9、u need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.PLEASE ADD YOUR TITLE HERE PLEASE ADD YOUR TITLE HERE PLEASE ADD YOUR TITLE HE
10、RE Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add someth
11、ing you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.14.80.0612023add your pointadd yourpointadd your pointadd yourpointadd y
12、our pointadd yourpointadd your pointadd yourpointPlease add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Add Your TitlePLEASE ADD YOUR TITLE HERE
13、Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.0102Please add something you need here.Please add something you need here.Please add something you need here.Please add somet
14、hing you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.P
15、lease add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something
16、you need here.00.511.522.533.54402590PLEASE ADD YOUR TITLE HERE Please add something you need here.Please add something you need here.Please add something you need here.onethreetwoADD YOUR TITLEAdd Your SubtitlePlease add something you need here.Please add something you need here.Please add somethin
17、g you need here.01020304Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need h
18、ere.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.PLEASE ADD YOUR TITLE HERE Please add something you need here.Please add something you need here.Please add something you need here.Please add something you
19、 need here.Please add something you need here.1208070”ADD YOUR TITLE PLEASE HEREPlease add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add
20、 something you need here.Please add something you need here.add something you need here.Please add something you need add something you needPlease add something you need here.Please add something you need here.PLEASE ADD YOUR TITLE HERE Please add something you need here.Please add something you nee
21、d here.Please add something you need here.Please add something you need here.Please add something you need here.8020PLEASEADD YOUR TITLEHEREPlease add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.Please add something you need here.
