1、校园推广策划方案范文校园推广策划方案范文3篇篇篇一篇一:康师傅广告策划书康师傅广告策划书前言前言:随着人们生活节奏的不断加快随着人们生活节奏的不断加快,人们的饮食生活也被深深打上了时代的烙印。人们的饮食生活也被深深打上了时代的烙印。因为方便面给大家提供了很大的便利因为方便面给大家提供了很大的便利,所以成为了很多人生活中不可缺少的食所以成为了很多人生活中不可缺少的食物组成部分。提起方便面物组成部分。提起方便面,很多人立刻就会想到康师傅这个台湾品牌很多人立刻就会想到康师傅这个台湾品牌,康师傅方康师傅方便面在几乎是家喻户晓的。便面在几乎是家喻户晓的。“康师傅康师傅”塑造了一个可爱的动画人物图样塑造了
2、一个可爱的动画人物图样,以讲究以讲究健康美味的美食专家的形象在市场建造了健康美味的美食专家的形象在市场建造了“康师傅康师傅”食品王国。大学生是方便食品王国。大学生是方便面的重要消费群体面的重要消费群体,我们通过对产品市场的综合调查分析我们通过对产品市场的综合调查分析,以提高康师傅方便面以提高康师傅方便面在中原工学院的市场占有率为主要目的做了一整套营销策略方案。在中原工学院的市场占有率为主要目的做了一整套营销策略方案。一一.市场分析市场分析1.销售环境分析销售环境分析大学生是方便面的重要消费群体。就我们学校而言大学生是方便面的重要消费群体。就我们学校而言,学校周一到周五实行封闭学校周一到周五实行
3、封闭式管理式管理,学生的活动范围基本都是在校园里学生的活动范围基本都是在校园里,我们食堂条件单一我们食堂条件单一,且吃饭时间集中。且吃饭时间集中。同学们在厌倦了食堂那永远不变口味的食物和挤食堂抢饭的烦恼时自然会选同学们在厌倦了食堂那永远不变口味的食物和挤食堂抢饭的烦恼时自然会选择实惠方便的方便面。择实惠方便的方便面。2.自我刨析和销售比较自我刨析和销售比较康师傅方便面品质精良、汤料香浓康师傅方便面品质精良、汤料香浓,碗装面和袋装面一碗装面和袋装面一应俱全应俱全,更重要的是它有一个更重要的是它有一个“康师傅康师傅”的名。顶新国际集团董事长魏应交曾说的名。顶新国际集团董事长魏应交曾说:“许多人认为
4、许多人认为康师傅康师傅的老板姓康的老板姓康,其实不是。其实不是。康康意为我们要意为我们要 3a-3cSectionAUnit 8 It must belong to Carla.Im Lily.I like dancing.Lily may be a dancer when she grows up.Lead-inIm Jim.I like playing football.This football cant be Lilys.It must be Jims.The little dog must be hungry.The man must have a toothache.Lets re
5、view conversations.A:Whose toy truck is this?B:It must be Janes little brothers.Because he was the only little kid in the picnic.A:Whose magazine is this?B:It must be Deng Wens.He loves rabbits.A:Whose CD is this?B:It must be Graces.She always listens to pop music.She is at home alone.She is looking
6、 out of the window.She looks worried and uneasy.There must be something happening.It might be an alien.It could be a ghost.Lets listen to the passage and find out what it is.It could be something dangerous.A.A Small and Quiet TownB.Strange Happenings in My TownC.Animals in Our NeighborhoodRead the a
7、rticle and decide which might be the best title.3a We live in a small town and almost everyone knows each other.It used to be very quiet.Nothing much ever happened around here.However,these days,something unusual is happening in our town.Victor,a teacher at my school,is really nervous.When he was in
8、terviewed by the town newspaper,he said,“Every night we hear strange noises outside our window.Read the article.My wife thinks that it could be an animal,but my friends and I think it must be teenagers having fun.My parents called the policemen,but they couldnt find anything strange.They think it mi
9、ght be the wind.I dont think so!”Victors next-door neighbor Helen is worried,too.“At first,I thought that it might be a dog,but I couldnt see a dog,or anything else,either.So I guess it cant be a dog.But then,what could it be?”One woman in the area saw something running away,but it was dark so she i
10、s not sure.“I think it was too big to be a dog,”she said.“Maybe it was a bear or a wolf.”Everyone in our town is feeling uneasy,and everyone has his or her own ideas.There must be something visiting the homes in our neighbor-hood,but what is it?We have no idea.Most people hope that this animal or pe
11、rson will simply go away,but I do not think that is going to happen.The noise-maker is having too much fun creating fear in the neighborhood.Read the article again and answer the questions.1.What is the town like before?2.What is the unusual thing happening in the town?It used to be very quiet and n
12、othing much ever happened there.People heard strange noises outside the window every night.Read the article again and find words to match the meanings.Nervous or worried _Young people _Person in the next house _Area where people live _Animal like a very large dog _Person who makes noise _noise-maker
13、uneasyneighborhoodteenagerswolfneighbor3bWrite people think about the strange noises.3cFree TalkFree TalkAfter reading the article,what do you think the strange noises are?Why?There are five people in Dicks family.Mr.Smith is a worker.Mrs.Smith is a housewife.Dicks sister Linda is 20.She has long ha
14、ir and she likes music.She often goes to the concert.Dick is a 13-year-old boy.He likes sports and can play the guitar.Nancy,Dicks sister,is just 3 years old.Read the passage and remember the information.Linda Dick NancyWhose is this?Why?1.The might/could/must/cant be s,2.because 3.2.The might/could/must/cant belong to,becauseLindaDick NancyDiscuss:What things have made you uneasy?
