1、Chapter FiveTrade FairChapter Five Learning Objectives After the study of this chapter,the students are expected to:Understand what a trade fair is about;Know how to participate in a trade fair;Know how to conduct business at a trade fair;Grasp the vocabulary and useful sentences involved with trade
2、 fairs.Chapter Five Background InformationvA trade fair(trade show,trade exhibition,or expo)is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services,meet with industry partners and customers,study activities of rivals,and exa
3、mine recent market trends and opportunities.Chapter Five Background Information vIn contrast to consumer fairs,only some trade fairs are open to the public,while others can only be attended by company representatives(members of the trade,e.g.professionals)and members of the press,therefore trade sho
4、ws are classified as either“public”or“trade only”.A few fairs are hybrids of the two;one example is the Frankfurt Book Fair,which is trade only for its first three days and open to the general public on its final two days.They are held on a continuing basis in virtuallyv.Chapter Five Background Info
5、rmation all markets and normally attract companies from around the globe.For example,in the US,there are currently over 10,000 trade shows held every year,and several online directories have been established to help organizers,attendees,and marketers identify appropriate events.Trade fairs play impo
6、rtant roles in marketing as well as business networking in market sectors that use them.People will seek to meet people and companies at their own level in the supply chain,as well as potential suppliers and potential buyers.Chapter Five Background Information Generally,there will be a central trade
7、 show floor with booths where people exhibit their goods or services,and throughout the day there will be seminars for continuing education on matters relevant to the industry,like best practices,trends,and regulation.There will also be some shared meals with keynote speakers,and social events in th
8、e evenings.Booths range from simple tables to elaborate constructions.Chapter Five Background Information vTrade fairs often involve a considerable investment in time and money by participating companies.The planning includes arranging meetings with other attendees beforehand and resources to follow
9、 up on opportunities that are created at the fair.Costs include space rental,booth design and construction of trade show displays,telecommunications,travel,accommodations,and promotional literature and items to give to attendees.Chapter Five Background Information v In addition,costs are incurred at
10、 the show for services such as electrical,booth cleaning,Internet services,and drayage(also known as material handling).This local spending on logistics leads cities to promote trade shows as a means of local economic development,as well as providing opportunities for local businesses to grow,and at
11、tract new businesses to come.Chapter Five Background Information Notes to background information:showcase v.展现，展示hybrids n.(不同事物的)混合物，合成物Frankfurt Book Fair 法兰克福书展directories n.名录;电话号码簿;公司名录;(计算机文件或程序的)目录business networking 业务网络，企业网络Chapter Five Background Information Notes to background information
12、:best practices最佳方案;最佳业务实践;最佳作法;最佳实践keynote speakers 主旨发言人，主讲嘉宾promotional literature 推销广告印刷品，宣传推广资料incur v.引起;引致，带来(成本、花费等)drayage n.运费logistics n.后勤;物流;组织工作Chapter Five Words and expressions:Dialogue 1sci-tech 技术科学accommodation/kmden/n.住处;办公处;停留处;住宿;膳宿Chapter FiveSupplementary useful words and exp
13、ressions Our company mainly trades in arts and crafts.We always pay attention to improving our quality.We have been in this business for 40 years.We are he oldest silk products manufacturing company in China.Our company is one of the major food manufacturers here.Chapter Five Words and expressions:D
14、ialogue 2staffing/stf/n.人员配备generalist/denrlst/n.多面手;全才;通才temp/temp/n.临时雇员;临时工Chapter FiveHow do you think of our products?Would you like to look at out catalogues?What particular items are you interested in?Would it be possible to have a sample?Do you have any printed materials about this product?S
15、upplementary useful words and expressions Keys to the exercises1.1）information 2)discount3)space 4)costs5)expect 6)reached7)samples 8)extent9)quantity 10)reasonable Chapter FiveChapter Five Keys to the exercisesv2.v1)a-2 b-1 c-3v2)Open-ended question Keys to the exercises3.1)(1)Chinese Export Commod
16、ities Fair is held in Guangzhou twice a year.(2)These samples combine precious materials with exquisite craftsmanship.(3)Only in this situation did I really understand what a trade fair means to business people.(4)Sellers should prepare plenty of catalogues,price lists,name cards and free samples fo
17、r visitors.(5)Trade fairs provide a place for sellers to display their goods and make them known to buyers.Chapter FiveChapter Five Keys to the exercises2)2)(1)请问您做哪一行？(2)请问您对支付条件有何看法？(3)您觉得我们产品的质量怎么样？(4)请先看一看产品吧？(5)我们的产品质量与其他生产商一样的好，而我们的价格却不像他们的那样高。请问您对哪个产品感兴趣？Chapter Five Keys to the exercisesv 4.v 1)so where shall we start the work?v 2)The color of the floor and the wall must match our products.v 3)Im sure it will look decorative.v 4)it makes no odds to me.v 5)you need to put the logo of our company on the wall.
