1、商英一班商英一班 44号号朱翠兰朱翠兰植入广告植入广告 To achieve the subtle promotion it deliberately(故意地)place products or logo in television drama,games.It much better than hard selling because the audience is disgusted with the advertising.Real implanted Style implanted Overall implanted Cultural implantedTypes of product
2、 placementSouth Korean drama“dae jang geum”（大长今）is a typical example.With the introduction of Korean food,acupuncture（针灸）method,south Korean clothing,architecture,moral,the Korean culture analogism,it start known by the audience.Because the profit is handsome so they always want to place in the film
3、.On the contray,they might receive the negative response when they place in a poor time.It can not relate it to the film just a advertisement.To succeed in place product brand,integrating operation is the best choice,but it needs collaborative and cooperate.Place product is not suitable for depth pe
4、rsuade and for direct reason appeal or function Not any enterprise and products can make place product,some new products which lack of awareness of customer is not suitable A good place product of commodities must be close to the program and brand it should integration with the program The value of the program should be the same as the brand value,the targer audience is common with the target consumers.in this way can this adverstising has it own value.The most important one is program,adverstising is second to it
