1、电子商务英语电子商务英语 E-commerce English 清华大学出版社Chapter One Electronic Commerce in the 21st Century 清华大学出版社Unit one 1.1.2 Origin of E-Commerce 1.Traditional Commerce The oldest form of traditional commerce was bartering,by which products and services were exchanged.Unit one 2.Benefits of E-commerce 1)For Com
2、panies(1)It increases profits.(2)It increases sales.(3)Advertising can reach potential customers in every country in the world.Unit one 2)For Buyers(1)Increases purchasing opportunities.(2)Getting competitive bid information.(3)Increases speed and accuracy of information.(4)Reduces costs.(5)A wider
3、range of choices are available.Unit one (4)A virtual community is formed,not in the physical world,but on the Internet.(5)It decreases costs.Cisco Systems sold 72 percent of its computer equipment sales via the Web,thereby avoiding handling 500 000 calls per month,for an annual savings of over 500mi
4、llionUnit one (10)E-payments are easier to control than checks,which can help protect against fraud and theft losses.(11)You can work at home.(12)It reduces car fare and traffic jams.(13)It reduces environmental pollution.(14)It makes Distance Education possible.Unit one (6)Some products such as sof
5、tware,audio clips,or images can be downloaded via the Internet.(7)Benefits from net communication.(8)Tax refunds,public retirement,and welfare are available on net without fees.(9)Electronic payment is more secure and faster.Unit one 3.Disadvantages of E-commerce (1)Some products like perishable foo
6、ds and high-cost items as jewelry or antiques that cant be inspected online may be not proper to sell online.(2)E-commerce is totally new and some people are slow to adapt to it.(3)Technologies are changing rapidly,and keeping pace with change will ultimately become too costly.(4)There is frequent e
7、mployee turnover.Many skilled employees leave and start their own businesses or for higher salaries.Unit one (5)Many companies face cultural and legal impediments to E-commerce.(6)There is difficulty in integrating existing database into the E-commerce software.(7)Some consumers are still fearful of
8、 sending their credit card information on the Internet.(8)Other consumers are simply resistant to purchase online and are uncomfortable viewing merchandise on a computer screen.(9)Internet laws are confusing and conflicting.Unit one 4.E-commerce Safety Problems Tips for safe shopping on-line：(1)Know the merchant.Find the company physical location.(2)Know the refund and return policy.(3)Protect our Internet passwords.Unit one (4)Protect your privacy.Input your credit card and social security information only in secure environment.(5)Keep accurate shopping records.(6)Know your consumer rights.
