1、综合商务英语二册Unit 6SalesA target markets demographics-age,income,education,class,occupation also the promotion mix.A firm marketing to teenagers would advertising,especially on television,but less on personal selling,sales promotion,or publicity.A firm targeting educated,financially well off consumers ag
2、ed 35 and older would use personal selling,advertising,and perhaps,publicity but not consumer sales activities,since coupons,refunds,and sweepstakes are more to lower-and middle-income families.social influenceemphasize relypromotion important 1.Salespersons are people who just need to sell products
3、 and knock doors everyday.2.Sales job is not as important as marketing job.3.A sales career path affords a broad overview of a business while allowing for specialization over time for the young staff.4.A salesperson does not need to learn the latest technology.5.To be a successful salesperson,you ar
4、e not only a good speaker,but also a good listener and observer.A conjunctive adverb is an adverb that connects two clauses.Conjunctive adverbs show cause and effect,sequence,contrast,comparison,or other relationships.Common conjunctive adverbsPunctuationWork in pairs.Make up a dialogue in the follo
5、wing situation.Student A:You are a vacuum clear salesperson.You company launched a new model whose design is user-friendly but expensive.Beat your brains to persuade the buyer to purchase your product.Student B:You are a housewife who likes the product but wants to buy it at a lower price.The beginn
6、ing and closing part of the selling dialogue have already been given.Salesman:Good afternoon,Madam.Allow me to show you our new product.Housewife:Yes,please.Salesman:Do you want to buy it?Housewife:Yes,but the price is too high.Salesman:You see,our product is advanced and convenient to use.Housewife
7、:Ok,I will buy it.Here is the money.Salesman:Thank you for appreciating our product.Housewife:Goodbye.Dear ,I am writing to report the sales profit from January to April in 2013.As we can see from the bar chart,in January the sales profit stands at 39 million dollars,then it to only 20 million dolla
8、rs in February.However,in the next month,it to about 30 million dollars.Due to the sales promotional activities,at the end of April,the profit over 80 million dollars,which is the highest among the four months.From the sales profits of the first season,we could see that the promotional activities really work.I suggest that in the future,we could hold various kinds of promotions to increase the profits of our company.Yours ,S .
