1、English for Exhibition and ConferencePreparation for ExhibitionsUnit ObjectivesAfter studying this unit,you will learn:As an organizer:how to choose the time for an exhibition;how to choose the venue for an exhibition.As an exhibitor:why attend an exhibition;how to prepare for an exhibition.Part I O
2、rganizers DiaryDuring this period,I will:discuss the time for a new exhibition with colleagues;discuss the venue for a new exhibition with colleagues;write an invitation letter to exhibitors.德国柏林国际会展德国柏林国际会展中心中心2010上海世界博览上海世界博览会会中国国际展览中心中国国际展览中心Task 1 Vocabulary:Look at the pictures.Work with your p
3、artner and write out the complete English names of the exhibition buildings or logos.I.Lead-in Practice香港会议展览中心香港会议展览中心国际展览联盟国际展览联盟（全球展览业协会）（全球展览业协会）上海世博会中国馆上海世博会中国馆Task 1 Vocabulary:Look at the pictures.Work with your partner and write out the complete English names of the exhibition buildings or l
4、ogos.I.Lead-in PracticeI.Lead-in PracticeTask 2 Brainstorming:Match the terms in column A with the definitions in column B.AorganizerexhibitorbuyersponsorcontractorforwardervisitorBsomeone whose job is to choose and buy goods for a large store,someone whose job is to choose and buy goods for a large
5、 store,factory,or shop to sellfactory,or shop to sellsomeone who visits a place or an eventsomeone who visits a place or an eventa person or business that pays money to support an eventa person or business that pays money to support an eventa company that arranges for goods to be transporteda compan
6、y that arranges for goods to be transportedthe person or group who plans and arranges an event or activitythe person or group who plans and arranges an event or activitya person or company whose job is to provide goods or to do work a person or company whose job is to provide goods or to do work for
7、 another person,organization,company etc.at a particular for another person,organization,company etc.at a particular pricepricea person,company,or organization that has made or owns a person,company,or organization that has made or owns something shown in an exhibitionsomething shown in an exhibitio
8、nII.ReadingPassage 1 UFI and Exhibitions tagline:n.a variant of a branding slogan typically used in marketing materials and advertising 标语；口号标语；口号 inherent:adj.existing as an essential constituent or characteristic;intrinsic 固有的；内在的固有的；内在的 pavilion:n.a usually temporary structure erected at a fair o
9、r show for use by an exhibitor 临时搭建的棚架或建筑物临时搭建的棚架或建筑物 outlet:n.a store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店出售特定制造商或批发商的货物的商店II.ReadingTask 1 Read the text and fill in the form below with the information from the text.UFI(The Global Association of the Exhi
10、bition Industry)Founding timeFounding placeInitial name(French)Number of membersCurrent nameUFI(The Global Association of the Exhibition Industry)Founding time1925Founding placeMilanInitial name(French)Union des Foires InternationalesNumber of members581Current nameThe Global Association of the Exhi
11、bition IndustryII.ReadingTask 1 Read the text and fill in the form below with the information from the text.FairWorld ExpoTrade ShowExpositionEarliest type of market,direct sellingGeneral terms,interaction of buyers and sellers,displaying goods,products and servicesInternational Exposition,special s
12、egment of an exhibitionB-2-B expositionTrade visitorsB-2-C expositionGeneral public as visitorsFairWorld ExpoTrade ShowExpositionEarliest type of market,direct sellingGeneral terms,interaction of buyers and sellers,displaying goods,products and servicesInternational Exposition,special segment of an
13、exhibitionB-2-B expositionTrade visitorsB-2-C expositionGeneral public as visitorsOpen for trade and public visitorsII.ReadingTask 2 Read the text again and fill in the diagram below with the information from the text.II.ReadingTask 2 Read the text again and fill in the diagram below with the inform
14、ation from the text.FairWorld ExpoExhibitionTrade ShowTrade FairExpositionConsumer ShowMixed ShowEarliest type of market,direct sellingGeneral terms,interaction of buyers and sellers,displaying goods,products and servicesInternational Exposition,special segment of an exhibitionB-2-B expositionTrade
15、visitorsB-2-C expositionGeneral public as visitorsOpen for trade and public visitorsII.ReadingPassage 2 A Guide to Successful Exhibition Planning assemble:v.to bring or call together into a group or whole 集合或召集到一起集合或召集到一起 revenue:n.all the income produced by a particular source 收入收入 venue:n.a place
16、for large gatherings 会场会场 publicity:n.the act or process of disseminating information to gain public interest 宣传宣传 sure-fire:adj.bound to be successful or perform as expected 可靠的；一定能成功的可靠的；一定能成功的 seminar:n.a meeting for an exchange of ideas;a conference 研讨会；讨论会研讨会；讨论会 workshop:n.a period of discussi
17、on and practical work on a particular subject,in which a group of people share their knowledge and experience 研讨会；讲习班研讨会；讲习班II.ReadingPassage 2 A Guide to Successful Exhibition Planning II.ReadingTask 1 Read the text and fill in the blanks with the given words according to the context.1.appoint 2.th
18、oughtful 3.anticipated expenses4.venue 5.negotiations 6.interactive workshopsII.ReadingTask 2 Read the text again and answer the following questions.1.What should be included in a budget?All anticipated expenses,funding sources and projected revenue.2.What kind of place is suitable for an exhibition
19、?The site should be located as centrally as possible with regards to your target audience.3.What is the most important thing in planning an exhibition?Publicity is of utmost importance in the planning of an exhibition.A letter of invitation,or invitation letter,is a key business marketing letter tha
20、t is typically used to invite clients or customers to participate in special business events.It generally includes the following key elements:date,venue,and time of the event name of the person or organization sponsoring the event people to be invited type of the social event being held deadline for
21、 application or reply deadline for application or reply directions or a simple map if the location may be difficult to findIII.Sample StudyIII.Sample StudyIII.Sample StudyTask 1 Fill in the form with the information from Sample 1.ItemContentExhibition nameDateVenuePurposes of exhibitionDeadline for
22、booth applicationExhibition featuresIII.Sample StudyTask 1 Fill in the form with the information from Sample 1.ItemContentExhibition nameSfN,The Society for Neuroscience annual meetingDateOct.17-21,2012VenueChicago,IL.Purposes of exhibitionexchange ideas and debut cutting-edge research on the braina
23、nd nervous system;provides your best opportunity to attractnew prospects,introduce new products,and give productdemonstrations to buyers in your fieldDeadline for booth applicationMay 15Exhibition featuresbe ranked as having one of the best exhibit halls;be ranked No.5 inEXPO Magazines Top 25 Medica
24、l Shows listAML Mobiles Limited18,Pretty ParkHyderabadJune 29th,2012Dear Mr.Ram,It makes great happiness and pleasure for me to invite you to the AML Gadgets Expo,to be held in Skyway Exhibition Center,New York from January 14th to 16th,2013.For the convenience of everybody,the timings have been arr
25、anged between 9 00 AM to 8 00 PM.This exhibition is to provide an opportunity for everybody who is interested in AML gadgets to interact with one another.Our new products and demand in worldwide market will also be shown in the exhibition.Please be the part of this exhibition so that we can move to
26、the successful venture together.Booth Number:A-G-306,307.We look forward to meeting you at the venue.Sincerely,Charles GuptaIII.Sample StudyIII.Sample StudyTask 2 Fill in the form with the information from Sample 2.ItemContentExhibition nameDateVenuePurposes of exhibitionBooth numberIII.Sample Study
27、Task 2 Fill in the form with the information from Sample 2.ItemContentExhibition nameAML Gadgets ExpoDateJanuary 14th-16th,2013VenueSkyway Exhibition CenterPurposes of exhibitionProvide an opportunity for people interested in AML gadgets to interact with one anotherBooth numberA-G-306,307IV.Situatio
28、nal Dialogs Discussing the exhibition time Chris Davis:the Sales Manager of Saidel Group,a famous international convention and exhibition company Lily Wang and Charles Zhang:Chris colleagues in the Sales and Marketing DepartmentDialog oneIV.Situational Dialogs Discussing the exhibition timeDialog on
29、e1.which features a wide spectrum of light-industry products.2.And today we will choose a suitable time for the show.3.I think it is the best timeslot before the launch of major trade fairs.4.The suppliers can accommodate the buyers needs.5.which gather a large number of buyers in the region for sou
30、rcing products.6.As the consumer products cycle shortens,international buyers are now sourcing more frequently.IV.Situational Dialogs Discussing the exhibition timeDialog one spectrum:系列，幅度，范围系列，幅度，范围 light-industry:轻工业轻工业 (meeting)minutes:会议记录会议记录 time slot:时间空挡时间空挡 accommodate:适应，顾及适应，顾及 source:购进
31、，采购购进，采购 A years plan starts with spring.一年之计在于春一年之计在于春 prospectus:展会宣传书展会宣传书IV.Situational Dialogs Discussing the exhibition timeDialog oneTask 3 Work in groups.Act as Chris Davis,Lily Wang and Charles Zhang and role-play the dialog.IV.Situational Dialogs Discussing the exhibition venue Chris Davis
32、:the Sales Manager of Saidel Group,a famous international convention and exhibition company Lily Wang and Charles Zhang:Chris colleagues in the Sales and Marketing DepartmentDialog TwoIV.Situational Dialogs Discussing the exhibition venue Dialog Two1.Location,of course,is a top priority.It is a magn
33、ificent,multi-use venue located right in the heart of Hong Kong.2.The closer the venue is to such places,the easier it will be for people to come to the exhibition.3.Adjacent and linked to the HKCEC there are two world-class hotels.4.As far as facilities and infrastructural capabilities are concerne
34、d,I think Hong Kong SAR:Hong Kong Special Administration Region 香港特别行政区香港特别行政区 Hong Kong Convention and Exhibition Center:HKCEC,香港会议展香港会议展览中心览中心 Asia World-Expo:亚洲国际博览馆亚洲国际博览馆 priority:优先，优先顺序优先，优先顺序 Victoria Harbor:（香港）维多利亚港（香港）维多利亚港 boast：以：以为荣为荣IV.Situational Dialogs Discussing the exhibition ven
35、ue Dialog Two in-venue MTR:Mass Transit Railway 馆内机场快线馆内机场快线/港铁（内置港港铁（内置港铁站）铁站）adjacent:邻近的，毗连的邻近的，毗连的 landmark:地标，陆标地标，陆标 infrastructural:基础的，基础结构基础的，基础结构IV.Situational Dialogs Discussing the exhibition venue Dialog TwoIV.Situational Dialogs Discussing the exhibition venue Dialog TwoTask 3 Work in
36、groups.Act as Chris Davis,Lily Wang and Charles Zhang and role-play the dialog.Task 4 Simulation:Make up a dialog with your partner,taking the roles of Mr.Hemingway and Miss Yao.Mr.Joe Hemingway is the Marketing Manager of an exhibition company,the organizer of a toy exhibition.He is discussing with
37、 his colleague Miss Yao about choosing the time and venue of a new trade fairSouth China Toy Fair in Guangzhou.Part II Exhibitors DiaryDuring this period,I will:visit the exhibition center/hall in our city;assign tasks to colleagues before attending a show.I.Lead-in PracticeTask Work with your partn
38、er and collect your thoughts on the following questions.1.What are the purposes of attending trade shows?2.What should be considered before attending a show?II.ReadingPassage 1 Why Exhibit at Trade Shows showcase:v.to exhibit,especially in an attractive or favorable aspect 展现，展示展现，展示 network:v.to tr
39、y to meet and talk to people who may be useful to you in your work 建立工作关系建立工作关系 keep abreast of:to make sure that you know all the most recent facts about a subject 了解最新情况；跟上（某事物的了解最新情况；跟上（某事物的 发展）发展）the ebb and flow:the repeated,often regular,movement from one state to another;the repeated change i
40、n level,numbers or amount 盛衰；起伏盛衰；起伏 on the horizon:likely to happen soon 很可能即将发生很可能即将发生II.ReadingPassage 1 Why Exhibit at Trade Shows state of the art:adj.using the most modern or advanced techniques or methods;as good as it can be at the present time 应用最先进技术的；最先进的应用最先进技术的；最先进的 marketing mix:a busi
41、ness tool to assist in defining the marketing strategy 营销组合营销组合 scope out:to examine in more detail;to take a closer look at 仔细研究仔细研究 reinforce:v.to make a structure or material stronger 加强加强 prophecy:n.a statement that something will happen in the future 预言预言II.ReadingTask 1 Read the text and fill
42、in the form below with the information from the text.Reasons for AttendingWhat Can an Exhibition Do or Help You Do?Making connectionsTo strengthen relationships with existing customers Staying updated on industrytrendsTo present the state of the art for an industry Scoping out the competitionTo prov
43、ide an opportunity to see what your competitors will be offering as a part of their future product line Keeping your name out there II.ReadingTask 1 Read the text and fill in the form below with the information from the text.Reasons for AttendingWhat Can an Exhibition Do or Help You Do?Making connec
44、tions To strengthen relationships with existing customersTo develop new contacts and potentially new business partnersTo expand customer awareness of your product or serviceTo save time and energy in working to get meetings to develop business relationshipsStaying updated on industryTrendsTo present
45、 the state of the art for an industryTo provide an opportunity for the exchange of informationTo act as a medium for market research and developmentII.ReadingTask 1 Read the text and fill in the form below with the information from the text.Reasons for Attending What Can an Exhibition Do or Help You
46、 Do?Scoping out the competitionTo provide an opportunity to see what your competitors will be offering as a part of their future product lineTo compare your products to that of your competitorsKeeping your name out thereTo reinforce your market position and brand messageIII.Do It YourselfVisit exhib
47、ition center(s)/hall(s)in your city and fill in the form according to the information you gather.ItemContentName of the Exhibition Center/HallLocationHistoryAppearance and DesignTransportationAdvantagesFacilitiesSuccessful EventsIV.Situational Dialogs Discussing attending a show Stella Li:the Market
48、ing Manager of Desheng Toys Co.,Ltd.Lisa Su and Martin Zhao:Stellas colleagues in the Sales and Marketing DepartmentDialogIV.Situational Dialogs Discussing attending a showDialog1.Trade shows are more and more recognized as a major segment of a companys marketing mix.2.They are an incredibly effecti
49、ve promotion and sales tool for3.We not only sell products but also compare our products with those of our competitors.4.We have chances to meet our customers and competitors in one place at the same time.5.There are many objectives for exhibiting,like selling products,launching new products,researc
50、hing the market.6.We can make use of the chance to increase brand awareness and reinforce our companys image.7.Once we choose a particular trade show,we will8.Wed better take advantage of early-bird discounts on brand awareness:品牌意识，商标意识品牌意识，商标意识 take advantage of：利用：利用 early-bird discount:早期预订特别优惠早
