1、商务英语阅读商务英语阅读 IVUnit 7 Risk Management If you dont invest in risk management,it doesnt matter what business you are in,its a risky business.Gary Cohnchief economic advisor to President Donald TrumpBusiness English Reading Book 4 Unit 7Business English Reading Book 4 Unit 7 Text A Role-play Text B Cul
2、ture Tour 4123Contents5 Case Study Text A Structure analysis Detailed reading Reproduction Text study Words and expressions Notes to the text Idea sharingTEXT A Business English Reading Book 4 Unit 6Business English Reading Book 4 Unit 6Lead-in Q 1 Q 2 Q 3What kind of qualities are important for a c
3、orporation in risk management?What are the methods of communication to staff in most companies?Business English Reading Book 4 Unit 6Business English Reading Book 4 Unit 6What is the right attitude of a corporation when it is faced with a crisis?Text A Alibaba:Simple Ethics Rules for Better Risk Man
4、agement Structure analysisPart II(Para.4-11)Rules for better risk managementPart I (Para.1-3)Introduction Business English Reading Book 4 Unit Business English Reading Book 4 Unit 7 7Part III(Para.12-13)ConclusionAbout the author Dante Disparte is President and Founder of Risk Cooperative,a risk,str
5、ategy and investment firm based in Washington D.C.He is Chair of the Harvard Business School Club of Washington,and is the co-author of the forthcoming book“Global Risk Agility and Decision Making”(Macmillan,Q2/2016).Detailed reading(Para.1-3)What is risk management?What is the purpose of risk manag
6、ement?Enterprise risk management is a plan-based business strategy that aims to identify,assess and prepare for any risks that may interfere with a companys goals and objectives.It is a critical component for corporate growth and developmentto control losses and adhere to compliance standards.Detail
7、ed reading(Para.1-3)What are tangible risks and intangible risks?Tangible risks refer to clear or definite risks that one can see or touch,such as loss of sth.because of fire or theft.Intangible risks refer to risks that do not exist in physical thing but usually have a more profound effect on a com
8、pany.Detailed reading(Para.1-3)Which of the following risks is NOT intangible.A.Unwanted disclosure to cyber threatsB.Employees breaches of conductC.Unfavorable report in the pressD.Loss of assets due to theft.DDetailed reading(Para.1-3)What are the reasons that lead to the failures of Yahoo,Wells F
9、argo and Volkswagen?A.Indifference B.Short-termism.C.Leaders wrong response D.All of the above DDetailed reading(Para.1-3)esoteric adj.known and understood by only a few people who have special knowledge about something 深奥的，只有内行才懂的 The real value of this particular column isnt in esoteric code intan
10、gible adj.the quality or feeling is difficult to describe exactly;have value but do not exist physically-used in business.无形的，触摸不到的 There are intangible benefits beyond a rise in the share price.Detailed reading(Para.1-3)skewed adj.an opinion,piece of information is incorrect because it has been eff
11、ected by a particular thing or you do not know all the facts;曲解的，偏颇的，扭曲的 The medias coverage of the election has been skewed from the very beginning.Detailed reading(Para.1-3)Detailed reading(Para.1-3)breach n.a serious disagreement between people,groups or countries 关系的破裂，中断，漏洞 Their actions threat
12、ened a serious breach in relations between the two countries.excoriation n.severe censure苛责 His staring was full of anger and excoriation.Detailed reading(Para.1-3)byzantine plicated and difficult to understand错综复杂的;There is no reason to expect that country will stop its Byzantine procurementpractic
13、e soon.short-termism n.a tendency to act in a way that produces short-term benefits,withoutconsidering the future effects短期效益主义（只注重眼前利益）More damagingly,say the worriers,short-termism leads to cuts in long-terminvestment Yahoo：Yahoo is a famous American Internet portal,which is also one of the creato
14、rs of the Internet miracle at the end of twentieth Century.Itsservices include the Internet search engine,e-mail,news,business in over 24 countries and regions,providing a wide range of network services for individual users more than 500 million worldwide.雅虎Detailed reading(Para.1-3)The Internet ser
15、vice company Yahoo!reported two major data breaches of user account data to hackers during the second half of 2016.The first announced breach,reported in September 2016,had occurred sometime in late 2014,and affected over 500 million Yahoo!user accounts.A separate data breach,occurring earlier aroun
16、d August 2013,was reported in December 2016.Initially believed to have affected over 1 billion user accounts,Yahoo!later affirmed in October 2017 that all 3 billion of its user accounts were impacted.Both breaches are considered the largest discovered in the history of the Internet.Specific details
17、of material taken include names,email addresses,telephone numbers,encrypted or unencrypted security questions and answers,dates of birth,and hashed passwords.Further,Yahoo!reported that the late 2014 breach likely used manufactured web cookies to falsify login credentials,allowing hackers to gain ac
18、cess to any account without a password.Detailed reading(Para.1-3)Wells Fargo&Company is an American multinational banking and financial services holding company which is headquartered in San Francisco,California,with hub quarters throughout the country.It is the fourth largest bank in the U.S.by ass
19、ets and the largest bank by market capitalization.The company operates across 35 countries and has over 70 million customers globally.美国富国银行集团Detailed reading(Para.1-3)The Volkswagen emissions scandal(also called“emissions gate”or“diesel gate”)started on 18 September 2015,when the United States Envi
20、ronmental Protection Agency(EPA)issued a notice of violation of the Clean Air Act to German automaker Volkswagen Group.The agency had found that Volkswagen had intentionally programmed turbocharged direct injection(TDI)diesel engines to activate some emissions controls only during laboratory emissio
21、ns testing.The programming caused the vehicles Nox output to meet US standards during regulatory testing but emit up to 40 times more Nox in real-world driving.Volkswagen deployed this programming in about eleven million cars worldwide,and 500,000 in the United States,during model years 2009 through
22、 2015.Detailed reading(Para.1-3)Germanwings Flight 9525(4U9525/GWI18G)was a scheduled international passenger flight from BarcelonaEl Prat Airport in Spain to Dsseldorf Airport in Germany.The flight was operated by Germanwings,a low-cost carrier owned by the German airline Lufthansa.On 24 March 2015
23、,the aircraft,an Airbus A320-211 crashed 100 kilometres(62 mi)north-west of Nice in the French Alps.All 144 passengers and six crew members were killed.It was Germanwings first fatal crash in the 18-year history of the company.The crash was deliberately caused by the co-pilot Andreas Lubitz,who had
24、previously been treated for suicidal tendencies and declared unfit to work by a doctor.Lubitz kept this information from his employer and instead reported for duty.Shortly after reaching cruise altitude and while the captain was momentarily out of the cockpit he locked the cockpit door and initiated
25、 a controlled descent that continued until the aircraft impacted a mountainside.Detailed reading(Para.1-3)Detailed reading(Para.4-11)What are ethics rules for fostering a healthy sense of risk-awareness in organizations and better risk management?Values matter most when they are least convenient.Bad
26、 things happen in the dark Privacy is luxuryRemoteness breeds indifferenceDetailed reading(Para.4-11)The author speaks of Tylenols case in order to show us that _.A.How values systems of a corporation guide decision making esp.in a time of a crisis.B.Value statements are only meaningless wordsC.Valu
27、e statements stand the trialD.Value systems are the only constants.A Detailed reading(Para.4-11)In an age of pervasive cyber-risk and unwanted disclosure,whats the best way to defend privacy?A.Try to prevent the next hack.B.Remind employees not to include sensitive information in easily-breached com
28、munications C.Try to satisfy employees D.Spent a large amount of money on cyber securityBDetailed reading(Para.4-11)brittle adj.having little elasticity,hence easily cracked or fractured or snapped 易碎的，脆弱的 These incidents suggest the peace in Northern Ireland is still brittle clichen.a phrase or an
29、idea that has been used so often that it has no longer has much meaning and is not interesting.陈词滥调；陈腐思想There is no bigger cliche in business psychology than the idea that high self-confidence is key to career success lapse n.a mistake resulting from inattention 疏忽;失效 The incident was being seen as
30、a serious security lapse.misaligned adj.align imperfectly or badly方向偏离的;为对准的 The end result is misaligned expectations,which could doom big,utility-scale projects to financial failure.Detailed reading(Para.4-11)insidious adj.an insidious change or problem spreads gradually without being noticed,and
31、causes serious harm不知不觉间加剧的,潜在的 The changes are insidious,and will not produce a noticeable effect for 15 to 20 years.sketchy adj.not complete or detailed and therefore not very useful粗略;不完备的 He gave us a very sketchy account of his visit.Detailed reading(Para.4-11)infiltrated v.to enter or make sb.
32、enter a place or an organization secretly,especially in order to get information that can be used against it潜入;渗入 The headquarters had been infiltrated by enemy spies.disgruntled adj.annoyed or disappointed because sth.has happened to upset you.不满的;不高兴的 I left feeling disgruntled at the way Id been
33、treated.Detailed reading(Para.4-11)proxy n.a person authorized to act for another 代理人，代替物 Those not attending the meeting may vote by proxy.atoning v.If you atone for something that you have done,you do something to show that you are sorry you did it补偿，赎罪;弥补 Maybe she was atoning for her sins.Detail
34、ed reading(Para.4-11)whistleblower n.an informant who exposes wrongdoing within an organization in the hope of stopping it 告密者,揭发者 Only after we completed our background investigation on the whistleblower did they reveal the details to us.Detailed reading(Para.4-11)Tylenol/talnl/a subsidiary of John
35、son&Johnson,is a brand of drugs advertised for reducing pain reducing fever,and relieving the symptoms of allergies,cold,cough headache,and influenz.On September 29,1982,a Tylenol scare began when the first of seven individuals died in the Chicago metropolitan area after ingesting Extra Strength Tyl
36、enol that had been deliberately contaminated with cyanide.Within a week,the company pulled 31 million bottles of tablets back from retailers,making it one of the first major product recalls in American history.Detailed reading(Para.4-11).Detailed reading(Para.4-11)The logo of WikiLeaks,an hourglass
37、with a globe dripping from top to bottomHillary Clinton during her tenure as United States Secretary of State,had used her familys private email server for official communications,rather than official State Department email accounts maintained on federal secure servers.Those official communications
38、included over 100 emails which contained classified information at the time they were sent,as well as nearly 2,100 emails which were not marked classified but would retroactively be ranked as classified by the State Department.During the 2016 U.S.presidential election campaign,WikiLeaks released ema
39、ils and other documents from the Democratic National Committee and from Hillary Clintons campaign manager,John Podesta suggesting impropriety against fellow Democratic Party candidate senator Bernie Sanders among other issues.These releases caused significant embarrassment to the Clinton campaign,an
40、d to Hillary Clinton,and is speculated to have contributed to the Democratic Partys loss.The U.S.intelligence community expressed high confidence that the leaked emails had been hacked by Russia and supplied to WikiLeaks,while WikiLeaks denied their source was Russia or any other state.During the ca
41、mpaign,WikiLeaks promoted conspiracy theories about Hillary Clinton and the Democratic Party.Denial-of-service（拒绝服务攻击）threat affect Amazon,Twitter,and Paypal:In computing,a denial-of-service attack(DoS attack)is a cyber-attack where the perpetrator seeks to make a machine or network resource unavail
42、able to its intended users by temporarily or indefinitely disrupting services of a host connected to the Internet.Denial of service is typically accomplished by flooding the targeted machine or resource with superfluous requests in an attempt to overload systems and prevent some or all legitimate re
43、quests from being fulfilled.Detailed reading(Para.4-11)symptoms of a denial-of-service attack to include:unusually slow network performance(opening files or accessing web sites)unavailability of a particular web siteinability to access any web sitedramatic increase in the number of spam emails recei
44、ved(this type of DoS attack is considered an e-mail bomb).Additional symptoms may include:disconnection of a wireless or wired internet connectionlong-term denial of access to the web or any internet services.If the attack is conducted on a sufficiently large scale,entire geographical regions of Int
45、ernet connectivity can be compromised without the attackers knowledge or intent by incorrectly configured or flimsy network infrastructure equipment.Detailed reading(Para.4-11)The phrase“David and Goliath”“(or David versus Goliath)has taken on a more popular meaning,denoting an underdog situation,a
46、contest where a smaller,weaker opponent faces a much bigger,stronger adversary.Christian tradition sees Davids battle with Goliath the victory of Gods king over the enemies of Gods helpless people as a prefiguring of Jesus victory over sin on the cross and the Church s victory over Satan.Detailed re
47、ading(Para.4-11)agile adj.able to think quickly and intelligently机敏的;机智的;She was quick-witted and had an extraordinarily agile mind n.agilityDetailed reading(Para.12-13)Text B Baidu Hits the Reset Button after Cleaning Up Online Advertising Understanding Reproduction Text study Words and expressions
48、 Notes to the textTEXT B Business English Reading Book 4 Unit 7Business English Reading Book 4 Unit 7Words and expressions 1.scandal n.an event in which someone,especially someone important,behaves in a bad way that shocks people(尤指牵涉重要人物的)丑闻，丑事 He has been at the center of a political scandal.2.opt
49、imizing v.make optimal;get the most out of;use best寻优;使最优化;使尽可能有效 Doctors are concentrating on understanding the disease better,and on optimizing the treatment.Words and expressions 3.rebuke v.to speak to someone severely about something they have done wrong 斥责，指责 Members of the jury were sharply re
50、buked for speaking to the press.4.conspire v.if events conspire to do something,they happen at the same time and make something bad happen.对不利 Fateful forces beyond the bands control were to conspire against them.Words and expressions 5.allegedly adv.according to what has been alleged 据说;依其申述 He los
