1、2023-1-112023-1-122023-1-132023-1-142023-1-152023-1-1Seattle 1971Howard Schultz 80SBecame public company 90S63 countriesNow6Starbucks was founded by two teachers and one writer.The first shop as well as its headquarter located in Seattle,Washington.At first,it only sold beans.2023-1-172023-1-1Howard
2、 Schultz joined in Starbucks.82023-1-1Starbucks expanded its business all over the world.In 1992,Starbucks Coffee listed itself on the stock market,NASDAQ.9如果巴西下雨就买星巴克股票如果巴西下雨就买星巴克股票巴西下雨咖啡豆丰收咖啡豆价格下跌星巴克成本降低星巴克利润增加股价上扬2023-1-1102023-1-1Starbucks has 23,132 subbranches(分店分店)in over 63 countries.112023-
3、1-112Word-of-mouth marketing.（口碑营销）（口碑营销）2023-1-1132023-1-114“Starbucks coffee shop in China is developing fast.If Im not in office,Im willing to go to Starbucks coffee shop.”2023-1-1152023-1-1162023-1-117Siren女海妖女海妖 2023-1-118MenuBeverageEspresso手工调制浓缩咖啡手工调制浓缩咖啡TeaFrappuccino Blended Beverage（星冰乐）（
4、星冰乐）CoffeesFood2023-1-1This This is the very essence of coffee,in its most is the very essence of coffee,in its most concentrated formconcentrated form.这这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道，浓厚馥郁。啡带点焦糖味道，浓厚馥郁。192023-1-1Despite the name,this is actually a European way to enjoy Despite
5、the name,this is actually a European way to enjoy coffee:espresso with hot water.coffee:espresso with hot water.尽管尽管名为美式咖啡，但此款饮料却是一种地道的欧式名为美式咖啡，但此款饮料却是一种地道的欧式咖啡制作方法：即将热水和浓缩咖啡的巧妙调和咖啡制作方法：即将热水和浓缩咖啡的巧妙调和。202023-1-1Honoring a tradition that goes back generationsHonoring a tradition that goes back genera
6、tions.星级星级咖啡师手工调制，三分之一浓缩咖啡，三分之一咖啡师手工调制，三分之一浓缩咖啡，三分之一新鲜蒸奶，三分之一细腻奶泡。新鲜蒸奶，三分之一细腻奶泡。212023-1-1The traditional classic-steamed milk and espresso,The traditional classic-steamed milk and espresso,lightly topped with foam.lightly topped with foam.这是一种传统的经典饮料这是一种传统的经典饮料浓缩咖啡调入热牛奶，浓缩咖啡调入热牛奶，其上覆盖一层轻盈的奶沫。品尝此款咖啡
7、时，您可以其上覆盖一层轻盈的奶沫。品尝此款咖啡时，您可以选择特别加入某种口味（如香草，焦糖或杏仁口味）选择特别加入某种口味（如香草，焦糖或杏仁口味）的糖浆。的糖浆。222023-1-1Vanilla or Vanilla or hazelnuthazelnut（榛子）（榛子）flavored latte,a splendid flavored latte,a splendid blend of fresh taste and mellow coffeeblend of fresh taste and mellow coffee.开启拿铁的香草浪漫之旅。开启拿铁的香草浪漫之旅。232023-1-
8、1Delicious Starbucks mocha chocolate,espresso,steamed Delicious Starbucks mocha chocolate,espresso,steamed milk and whipped cream.milk and whipped cream.榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。242023-1-1Delicious Starbucks mocha chocolate,espresso,steamed Delicious Starbucks mocha chocolate,espres
9、so,steamed milk and whipped creammilk and whipped cream.这款咖啡由醇香的摩卡酱，浓缩咖啡和蒸奶相融相合，这款咖啡由醇香的摩卡酱，浓缩咖啡和蒸奶相融相合，上面覆以搅打奶油。寒冷的日子里，忧伤的时光中上面覆以搅打奶油。寒冷的日子里，忧伤的时光中,任任何人都无法抵抗她的诱惑。何人都无法抵抗她的诱惑。252023-1-1Caffe Mocha with Caffe Mocha with extra extra rich,full-bodied rich,full-bodied espresso.espresso.让摩卡多让摩卡多一份浓缩咖啡，更添
10、浓厚馥郁。一份浓缩咖啡，更添浓厚馥郁。262023-1-1Expertly steamed milk poured over ristretto shots of Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dotexpresso and finished with a Starbucks signature dot.星巴克精萃浓缩咖啡融合绵密奶泡，更浓郁甘甜。星巴克精萃浓缩咖啡融合绵密奶泡，更浓郁甘甜。272023-1-1Blend
11、of Japanese matcha,steamed milk and delicate Blend of Japanese matcha,steamed milk and delicate foam.Refreshingly aromatic and slightly sweetened.foam.Refreshingly aromatic and slightly sweetened.这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合的饮料，清香、微甜。的饮料，清香、微甜。282023-1-1Full leaf black tea blended
12、with steamed milk and Full leaf black tea blended with steamed milk and delicate foam,featuring a rich complexity and velvety delicate foam,featuring a rich complexity and velvety with a full embodiment of perfect milk teawith a full embodiment of perfect milk tea.将将原叶红茶与新鲜蒸奶和细致奶泡充分融合，层次丰原叶红茶与新鲜蒸奶和细
13、致奶泡充分融合，层次丰富，绵密顺滑，充分展现茶拿铁的美味富，绵密顺滑，充分展现茶拿铁的美味。292023-1-1A cooling refreshment with the tang of A cooling refreshment with the tang of fruits.fruits.混合多种新鲜果汁，清甜酸爽，果香浓郁。混合多种新鲜果汁，清甜酸爽，果香浓郁。302023-1-1Enthusiasm and warmth,aroma and adorability,all in one Enthusiasm and warmth,aroma and adorability,all i
14、n one cupcup.以新鲜牛奶、香浓可可粉黄金比例搭配而成的热巧克以新鲜牛奶、香浓可可粉黄金比例搭配而成的热巧克力，香浓美味，热力力，香浓美味，热力四射。四射。312023-1-1322023-1-133Blended CoffeeBlended CreamBlended Juice2023-1-1342023-1-1352023-1-1362023-1-1372023-1-138ShortShort236 ml236 mlTallTall355 ml355 mlGrandeGrande473 ml473 mlVentiVenti591 ml591 ml2023-1-1392023-1-1402023-1-1412023-1-142
