1、ASUS PRO BU400An Ultrabook for Your BusinessvIs the image strong enough?vDo we have enough mobility?vIs the service comfortable?AssumptionvSWOT AnalasisvStrategyvPromotion PlanvOutlookStructureStrengthsl Rock quality:Durability Securityl Comfortable Using Experience Windows 8 Well-designed Keyboard
2、Fashionable Appearance Mobilityl Meeting Customers Needs Productivity Quick Responsel National Brandl R&D DepartmentWeaknessesl Lack of Promotionl Traditional Selling Channell Delayed LaunchOpportunitiesandThreatsvCorporation imagevBrand VaulevTargeted customersvCustomers interestvMarket environment
3、 vUsers experiencesvPechnology containingvPerformaceLaptop MarketOpportunities?Ultra book is a rising starmeet peoples prefrence on configurationIncreasing interest in portable computersPolicy encouraging tech industriesHHigh price and igh price and shortshort warrantywarranty period of period of Th
4、inkpad X1.Thinkpad X1.The changing environment and refreshment of the marketTheratsThe prevalence of other mobile devicesThe relatively small market share;The price range between 4000 and 5000 is more attractive;Relatively small number of products in market;Copy cats and fakesOK,we know the facts wh
5、at to do?Strategies Emphasize the mobility and maintain a high investment in R&D department;Get a tighter bound with the government;Start developing direct selling channels and perfect current channels to speed up reacting to markets feedback.Strategies Make large investment in promotion.Expand bran
6、d influence on make specific customer group concentrated.Updated the software and hardware regularlyAnd as a result of all that.So how do we sell it anyway?Companys developments situationsCompany culture Internal-external conditionsSOWTSTWOYesYesAnd YesThey are the potential future needed to be expl
7、oredwhy ASUS need a promotion of marketingReinforce the imageEmphasize the mobility Complete after sales serviceDifferent kind of discount to retailers and wholesalersPointsWhat do ASUS want to say to our customer?Comfortable using experienceReliable working companyAdvertisingEnhance the user experi
8、enceWin new users attentionSponsor activitiesFull set of computer accessory equipment Second-and third-Ranged citiesWu han Foshan Suzhou Dongguan Zhenghou LiuzhouChengdu。What is out there?ASUSPro BU400Thinkpad X1Dell 6430UPotentialMarket Which brand comes to your mind when purchasing a laptop?Lenovo
9、 29.1%ASUS 14.6%HP 11.5%Who are we targeting?1.Business people2.Young people3.People from second or third tier citiesWhat to improve?Lack of promotion;Traditional selling channelHow to improve?1.Designed for businessmen;2.Portability;3.After sale service;4.Discount to retailers and wholesalers 5.Invest more to less-developed areasCurrent environment 1.Economic booming in China2.More bussiness growth both at home and abroadLook into the future Origin of the nameThe name Asus originates from Pegasus,the winged horse of Greek mythology.
