1、 Get to know what mass media is.Watch the video and know about the types of mass media.Think about the influence that mass media has on society.Famous saying(P1)All of us who professionally use the mass media are the shapers of society.William Bernbach我们所有专业使用大众传媒的人都是社会的塑造者。我们所有专业使用大众传媒的人都是社会的塑造者。威廉
2、威廉伯恩巴克伯恩巴克该句意在提醒人们关注大众传媒对社会的重要影响。该句意在提醒人们关注大众传媒对社会的重要影响。威廉威廉伯恩巴克伯恩巴克，美国著名广告公司美国著名广告公司DDB创始人、广告创意总创始人、广告创意总监。监。1911年生于纽约。与年生于纽约。与David Ogilvy和和Leo Bernard被誉为被誉为20世纪世纪60年代美国广告年代美国广告“创意革命创意革命”的三大旗手之一，是广告文的三大旗手之一，是广告文学派的代表，倡导广告创意的先锋。学派的代表，倡导广告创意的先锋。What is mass media?sources of information and news such
3、 as newspapers,magazines,radio and television,that reach and influence large numbers of people Various types of mass media have developed over time.Watch tne video and finish the following exercises.Video watchingMassmediaOutdoor media_ mediaBroadcast media_ mediaMassmediaOutdoor media_ mediaBroadca
4、st media_ mediaPrintMassmediaOutdoor media_ mediaBroadcast media_ mediaPrintDigital What exactly is outdoor media?It typically consists of any advertising seen outside of the home,and is primarily grouped into a few specific categories.Shop signs,posters,transit，digitalized billboards,other advertis
5、ements,to name a few.What exactly does print media refer to?It _in distribution to the masses with the invention of printing.Continued improvement over centuries allowed books,_,and newspapers to be printed _.What exactly does print media refer to?It _in distribution to the masses with the invention
6、 of printing.Continued improvement over centuries allowed books,_,and newspapers to be printed _.gained its foothold What exactly does print media refer to?It _in distribution to the masses with the invention of printing.Continued improvement over centuries allowed books,_,and newspapers to be print
7、ed _.gained its footholdmagazines What exactly does print media refer to?It _in distribution to the masses with the invention of printing.Continued improvement over centuries allowed books,_,and newspapers to be printed _.gained its footholdmagazinesin large quantities What exactly is broadcast medi
8、a?It has two main components-_ and_.Over time,watching news on television,first in black and white and then in color,became a daily habit for many people.What exactly is broadcast media?It has two main components-_ and_.Over time,watching news on television,first in black and white and then in color
9、,became a daily habit for many people.radio What exactly is broadcast media?It has two main components-_ and_.Over time,watching news on television,first in black and white and then in color,became a daily habit for many people.radiotelevision What exactly is digital media?It began with the inventio
10、n of_,first available for public use in the 1990s.People rely on old forms for news,films and music recordings and new forms,including blogs and forums,where people all over the world can_.What exactly is digital media?It began with the invention of_,first available for public use in the 1990s.Peopl
11、e rely on old forms for news,films and music recordings and new forms,including blogs and forums,where people all over the world can_.the Internet What exactly is digital media?It began with the invention of_,first available for public use in the 1990s.People rely on old forms for news,films and mus
12、ic recordings and new forms,including blogs and forums,where people all over the world can_.the Internetshare informationp What types of mass media do you usually rely on for information?p Whats your attitude towards the news you read in the mass media?Most of us learn about news through the mass me
13、dia,but can we just believe news as it is presented?Do you believe everything you read in a news report?Why or why not?What do you think makes a critical news reader?Reading(P2-3)Be a critical news reader!Lets read the two news reports.Do they talk about the same event（事件）（事件）?What is the difference
14、 between them?Fast reading(P2)5 deaths(2)Fire engines and ambulances,called at 9:30 p.m.,reached the scene within 15 minutes.Firefighters got the situation under control around 11 p.m.(3)A dropped cigarette end on a carpet of the 8th floor started the fire.The automatic fire alarms did not go off qu
15、ickly enough to prevent the disaster.What are the biggest differences between the two news reports?Different emphasisDifferent detailsDifferent backgroundNews 1:rescue effortsNews 2:the numbers of deaths and injuriesFactual differences.The numbers of deaths differ:5 in news 1 while 9 in news 2News 1
16、:concernsNews 2:further investigation Did the people on the upper floors suffer a lot?Why?NewsYes.Because the fire which is thought to have started from the 8th floor spread quickly upwards.About one hour and fifteen minutes.Read carefully and answer questions(P2)How long did it take the firefighter
17、s to get the situation under control?NewsRead carefully and answer questions(P2)What is peoples concern?There is concern that the construction company that built the tower block had not followed fire safety rules.How did Lisa feel about the fire according to the second news report?NewsRead carefully
18、 and answer questions(P2)2.How did Lisa feel about the fire according to the second news report?Lisa felt the fire was like an awful dream.It was like an awful dream.Reading news reports criticallyWhy do news reports differ from or even contradict each other?(4)_ _.News reports may be written at dif
19、ferent stages of an event.(5)_ _.How can we be critical news readers?Read different news reports on the same event written from various perspectives and at different stages.(6)_ _.Journalists write the news from different perspectives Journalists may approach information they get from research or in
20、terviews differently Its better to use our own judgement than relay entirely on news reportsn.新闻记者新闻记者vt.相矛盾相矛盾Para.1Para.2Para.3Para.4A question ariseswhy are there different news reports on the same event?Different priorities influence the perspective and content of a news report.The reasons for c
21、ontradictory factual details.How to be a critical news reader.3.What should we not do when we come across factual differences in different news reports?We should not rush to the conclusion that one of the news gives false information.4.What may different journalists do when an estimate of a number i
22、s given?They may choose to present the minimum,the maximum or something in between in their news reports.You alone are responsible for realizing your great potential.B1The blog post below is about how to be a good journalist.Complete the blog post with the correct forms of the words and phrases in t
23、he box below.So,you are interested in becoming a good journalist but dont know where to start?Well,there are a couple of things you should put on your list of(1)_.Firstly,you need to be skilled at writing.The information involved in a complex story may come from(2)_ sources.Good journalists need to
24、organize all this information clearly to give a(n)(3)_ account of what is happening.prioritiesdozens ofaccurateSecondly,you must have a natural curiosity about things that are happening,even though they may appear to be(4)_ matters.When something newsworthy(5),it may escape the attention of ordinary
25、 people;however,good journalists are sensitive enough to notice the event and draw public attention to it.Finally,good journalists(6)revealing the truth.According to Noam Chomsky,“The duty of journalists is to tell the truth.Journalism means you go back to the actual facts,you look at the documents,
26、you discover what the record is,and you report it that way.”To do this,journalists need to(7)an event thoroughly.To(8)_,being a good journalist requires writing skills,curiosity and commitment to finding the truth.Good luck!minorcomes aboutare committed to investigatesum upThe news reports and the a
27、rticle use the same words as different parts of speech.Find more words used this way in the news reports and the article,and make sentences using each of them.B2Emergency services estimate that the number of deaths could reach 9.Suppose emergency services estimates of the number of deaths vary betwe
28、en 5 and 9.（1）damage The storm didnt do much damage.暴风雨并未造成严重损失。（暴风雨并未造成严重损失。（n.破坏，损破坏，损失）失）Several vehicles were damaged in the crash.好几辆汽车在撞车事故中损坏了。好几辆汽车在撞车事故中损坏了。（v.破坏，毁坏）破坏，毁坏）（2）report Are these newspaper reports true?报纸上这些报道属实吗？（报纸上这些报道属实吗？（n.报道）报道）It was reported that several people had been
29、arrested.据报道已有数人被捕。据报道已有数人被捕。（v.报道，公布）报道，公布）The two news reports present information in a factual and formal way.Find the expressions in the two news reports that help present information this way and revise the short paragraph below in a similar way.To present information in a factual and formal way，you canuse the following expressions：according to，be thought to do/have done，there is concern that，be confirmed，be reported to do/have done，etc.B3Thank you.
