1、Listening and speakingListening and speakingIntensive ReadingIntensive ReadingFast reading and Case StudyFast reading and Case StudyGrammar and WritingGrammar and WritingI.Teaching objectivesSs are expected to learn to:1.listen for specific information about how to advertise a product;2.listen for s
2、pecific information to fill in the gaps in the conversations;3.retell the main points heard;4.role play and practice planning advertising.II.Teaching focus:To learn and practice how to advertise a product.III.Teaching difficultyTo listen for gist and specific informationVI.Teaching aids:a disc playe
3、r and the discV.Teaching length:90 minutesIV.Teaching procedure:Step1.Greet the class and announce the tasks for the periods.Step2.Lead-in Questions(3minutes)1.As a consumer,what kind of business advertising will attract your attention?2.Could you please share with your classmates the most impressiv
4、e advertisement to you?Step3.Present the 5 questions in Task2.Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions.(3 minutes)Step4.Play the disc for the class to listen for the answers to the 5 questions in T
5、ask2.After listening,the Ss can have 5 minutes to talk about their answers in pairs.(10 minutes)Step5.Play the disc for the class to listen again and fill in the gaps in Task1.(5 minutes)Step6.Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the
6、 class.(10 minutes)Step7.Ask the class to work in pairs and role-play a conversation based on the information given in Task5.(15 minutes)Step8.Present the 5 questions in Task6.Ask the class to read them through and make prediction about the points that the conversation may cover based on the key wor
7、ds in the questions.(3 minutes)Step9.Play the disc for the class to listen for the answers to the 5 questions in Task6.After listening,the Ss can have 5 minutes to talk about their answers in pairs.(10 minutes)Step10.Play the disc for the class to listen again and fill in the gaps in Task5.(5 minute
8、s)Step11.Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class.(10 minutes)Step12.Ask the class to work in pairs and role-play a conversation based on the information given in Task8.(15 minutes)Step13.Summary.Step14.Assignments:To learn the
9、 new words and expressions in the two conversations;To review how to advertise a product.I.Teaching objectives:The Ss are expected to learn:1.the business opportunities lying in kids;2.the words and expressions;3.the reading skills to find out the general idea and specific information.II.Teaching fo
10、cus:To learn to target new business opportunitiesIII.Teaching difficulty:The reading skills to find out the general idea and specific informationVI.Teaching length:90 minutesIV.Teaching procedure:Step1.Greet the class and announce the tasks.Step2.Lead-in questions:Why are parents willing to spend mo
11、re money for their children nowadays?(2 minutes)Step3.Reading skills:ask the class to skim the passage and outline its logical structure the talk about their answers in pairs.Ask 2 pairs to present to the class.(20 minutes)How Marketers Target KidsGeneral idea:Kids are an important group to marketer
12、s.1.the reasons2.statistical illustration of the trend3.the reasons that parents are willing to spend more for their kids4.marketers strategies:1)pester power2)the marriage of psychology and marketing3)building brand name loyalty4)buzz or street marketing5)commercializing in education6)the Internet5
13、.conclusion Step4.Reading skills:ask the class to scan the passage and find out the answers to Tasks911 based on the key words in each question and the outline made in Step3.(20 minutes)Step5.Intensive reading:ask the class to read through the passage in details and mark out the language points that
14、 are difficult to understand.(10 minutes)Step6.Language points in the passage.(25-30 minutes)Difficult sentences1.Kids have their own purchasing power;they influence their parents buying decisions and theyre the adult consumers of the future,which makes them an important group to marketers.小孩子不但有自己的
15、购买力，能够影响其父母的购买决定，而且他们也是未来的成年消费者，因此，在营销人员看来，他们是一个重要的群体。2.Parents today are willing to buy more for their kids because trends such as smaller family size,dual incomes and postponing children until later in life mean that families have more disposable income.当今，父母都愿意为孩子购买更多的商品，其原因在于，家庭规模越来越小，夫妻双方都有收入，并
16、且都倾向于晚育，从而具有更多的家庭可支配收入。3.Using research that analyzes childrens behavior,fantasy lives,art work,even their dreams,companies are able to think out sophisticated marketing strategies to reach young people.通过研究分析孩子的行为特征、生活方式、艺术追求，甚至他们的梦想等，商家可以设计出很多先进的营销策略，向这些年轻人销售他们的产品。4.Brand loyalties can be establis
17、hed as early as age two,and by the time children head off to school most can recognize hundreds of brand logos.孩子早在两岁的时候可能就会忠诚于某些品牌的产品，在达到上学的年龄时，他们大多数都能识别几百种产品标示。Step7.Translating:ask the class to finish Task12 according to the language points learned in the passage.(10 minutes)Step8.SummaryI.Teachi
18、ng objectives:The Ss are expected to learn:the history of advertising;the reading skills to find out the general idea and specific information;II.Teaching focus:To learn the history of advertising III.Teaching difficulty:The reading skills to find out the general idea and specific informationVI.Teac
19、hing length:90 minutesIV.Teaching procedure:Step1.Greet the class and announce the tasks.Step2.Lead-in questions:How much do you know about the history of advertising?(2 minutes)Step3.Reading skills:ask the class to skim the passage and outline its logical structure the talk about their answers in p
20、airs.Ask 2 pairs to present to the class.(20 minutes)The History of AdvertisingGeneral idea:Advertising has a long history.1.the oldest forms of advertising2.advertising in the Middle ages3.advertising in the 17th century4.advertising in the 19th century5.advertising in the 20th century6.advertising
21、 in the 21st centuryStep4.Reading skills:ask the class to scan the passage and find out the answers to Tasks13and 14 based on the key words in each question and the outline made in Step3.(20 minutes)Step7.Discussion.Ask the class to talk about the questions in Task15 in pairs based on the case study
22、.Then ask two pairs to present to the class.(10 minutes)Step8.SummaryI.Teaching objectives:The Ss are expected to learn:1.the concept and use of nominal clauses;2.how to draft a letter of introduction.II.Teaching focus:1.The types and function of nominal clauses;2.the necessary part and set phrases
23、for a letter of introduction.III.Teaching difficulty:1.The use of nominal clauses;2.the paragraph arrangement of a letter of introductionVI.Teaching length:90 minutesV.Teaching procedure:Step1.Greet the class and announce the tasks.Step2.Present nominal clauses:(14 minutes)1.The concept:a clause fun
24、ctioning as the subject,the object,the apposition or the predicative,just like a noun,in a larger sentence.2.The connectives used in nominal clauses and their differences,especially the difference between an apposition clause and an attributive clause.3.The classification of nominal clauses.4.The wa
25、y to identify a nominal clause.Step3.Task16.Ask the class to finish Task16 and discuss in pairs.(10 minutes)Step4.Task17.Ask the class to finish Task17 and discuss in pairs.(15 minutes)Step5.Present the general parts making up the body of a letter of introduction:(2 minutes)The beginning part tells
26、who is to be introduced,the relationship between the writer and the person(s)to be introduced and the purpose of visiting.The second part presents some details of the introduced.The third part focuses on what the reader is expected to do during the visiting and the writers appreciation for that.The
27、last part is generally about the writers expectation.The writer may also include some personal topic at the end of the body before the expectation in informal personal letters.Step6.Present the useful expressions on page 23:(2 minutes)Step7.Practice.Ask the class to study the two samples with focus
28、on their necessary parts,the format and the useful set phrases for each part of the body.Present the useful set phrases.(5 minutes)Step8.Task18.Ask the class to finish the task and invite 2 Ss to present their writings to the class.(20 minutes)Step9.Task19.Ask the class to finish the task and invite two Ss to present their translations to the class.(15 minutes)Step10.Summary
