1、Lesson 26 Wanted:a large biscuit tin 购大饼干筒Influence v.影响（=have effect on）Under the influence of 受的影响-We are under the influence of advertisement.Have influence over sb.有左右某人的能力-A teacher has influence over his students.Exercise influence on sbs behalf exercise vt.发挥,实履行,运用,行使 on sb.s behalf 为了某人的利益,
2、代表某人 behalf n.利益Pride v.骄傲（proud adj.自豪的,得意的,骄傲的）pride oneself on(upon)为而感到骄傲 -He prided himself on his driving skill.take pride in 以.为傲 be proud of 以.为荣,以.自豪 pride n.自豪,自尊(心),骄傲,傲慢 in the pride of 处于最佳状态,处于全盛时期 -She is still young and in the pride of her beauty.put ones pride in ones pocket 忍辱含垢,抑制
3、自尊心Taste n.鉴赏力-She has excellent taste in dress.a taste of 尝一口,尝一点 -Oh,let me have a taste of your coffee.in good taste 得体,大方 -The beautiful girl is in good taste.In bad taste 粗俗,不礼貌 taste of 有什么的味道 -The dish taste of fish.这道菜有鱼腥味。to ones taste 合某人的口味,称某人的心愿-He did what he wanted to do to his taste.
4、There is accounting for taste.【谚】人各有所好。He who has never tasted bitter knows not what is sweet.不知黄连苦,哪知蜂蜜甜。-Bitter adj.有苦味的,苦的,痛苦的 testable adj.(=tasteable)可尝的,滋味好的 tasteful adj.有鉴赏力的 tasteless adj.没味道的,无鉴赏力的 taste blindness n.味盲 taste marker 时尚的首创者Exert v.施加 Exert sth on sb-His wife exerted a lot pr
5、essure on him to change his job.-He likes to exert his authority on us.Exert oneself to do sth.努力,尽力,出力-He never exert himself to study hard.Subtle adj.微妙的,难以捉摸的（敏感的,敏锐的）-He is a subtle observer.他是一个敏锐的观察家。Subtly adv.敏锐感的,有辨别力的,微妙的 Subtlety=Subtleness n.微妙,明敏,聪明Advertiser n.做广告的人 Advertiser n.做广告的人
6、Advertise v.做广告,登广告 Advertisement n.广告 Advertising n.广告业,广告 adj.广告的Classify v.分类-The books are classified according to the subject.这些书已经按学科分类了。-subject n.题目,主题,科目,学科 classification n.分类,分级,分类法 classified adj.分类的 adj.机密的 classifiable adj.可分类的 classifier n.分类者,分类器Magic adj.有奇妙作用的Sample n.样品Devise v.设计
7、,想出Capture v.吸引,赢得-His wonderful performance captured my attention.Capture vt.俘获,捕获,夺取 -The police capture the two thieves.Manufacturer n.生产厂家,制造商Wheelbarrow n.独轮手推车Boot n.（汽车尾部的）行李箱Ingredient n.配料Crane n.起重机Anticipate v.预期,预料 Anticipate vt.占先,抢先,预料到,预先做准备-Our attack failed because the enemy anticip
8、ated.我们的进攻失败了,因为敌人预先做了准备。-We anticipated the enemy would try to cross the river,so we decided to destroy the bridge.我们预料到敌人会通过这条河,所以我们决定把桥摧毁。Anticipate（vt.期待,预期）=expect（vt.期待,预期）-We are expecting/anticipating a crowed of people at tonights meeting.Anticipate强调以高兴或恐惧期待所想之事。-He is a man who is always
9、anticipating trouble.他是一个总是把结果想得很坏的人。补充词汇 wanted vt.征求,招聘（报刊广告等用语）biscuit n.饼干,小点心 tin n.罐,听 avoid vt.避免,消除 Advertisement n.广告（有两种读音）Advertise,Advertising,Advertiser（都只有一种读音）Ourselves Effort n.努力 Product n.产品,制品 Close adj.谨慎的,彻底的,严格的 Weakness n.弱点,缺点,虚弱,软弱补充词汇 Manufacturer n.制造业者,制造商 Manufactory n.制
10、造厂,工厂 Manufacturable adj.可制造的 Manufactured adj.人造的 Bake v.烘焙,烤 bring in v.生产,挣得,介绍引进 barrow n.手推车 weigh vi.重(若干)Enable vt.使能够（有两种读音）Manufacture vt.制造,加工补充词汇 come along 一起来,一道走 boot n.美长统靴,英(汽车的)行李箱 send vt.(sent,sent,sending)送,寄,发送 were weigh vt.称.重量,称 close （s发z）lorry n.卡车,载重汽车（美作：truck）various adj
11、.不同的,各种各样的 Text 课文No one can avoid being influenced by advertisements.=Advertisements always exerts influence on everybody.No,avoid双重否定-No students can avoid being influenced by their teachersMuch as we may pride ourselves on our good taste,we are no longer free to choose the things we want,for adve
12、rtising exerts a subtle influence on us.Much as we may pride ourselves on our good taste,=Although we may pride ourselves on our good taste very much,引导让步状语从句的词有：though,although,as 用as引导让步状语从句时,句子要采用倒装形式：（adj./adv./n./v.要用在as之前）1 adj.+as+主语+谓语-Rich as he is,he is not happy.他虽然有钱,但是他不幸福。-Tired as I w
13、as,I tried to help them.2 adv.+as+从句-Much as I like you,I will not marry you.-Much as I hate do it,I must stay home and study English.3 v.+as+主语+阻动词-Try as they may,they will never success.-Object as my parents may,I decide to do it.采用不同的句子结构、不同的词汇表达同一个语义：No one can avoid being influenced by adverti
14、sements.=Advertising exerts a subtle influence on us.In their efforts to persuade us to buy this or that product,advertisers have made a close study of human nature and have classified all our little weaknesses.Effort n.努力,成就（需要耗费精神或体力的事情,不可数名词）-It took a lot of effort to lift the box.-A great deal
15、of effort has gone into this exhibition.Effort n.努力（可数名词）Make every effort-We are making every effort to study English.Close adj.谨慎的,彻底的,严格的 Make a close(careful)study of 对做了仔细的研究 In ones effort to do 为了干好某事-The company is selling off some of its buildings in their efforts to save money.-sell off 廉价
16、卖清-In their effort to study English well,they spend a lot of time every day.本句=Advertisers make every effort in order to sell their products.Advertisers discovered years ago that all of us love to get something for nothing Discover=find out Get something for nothing=get something free-Free adj.adv.免
17、费的An advertisement which begins with the magic word FREE can rarely go wrong Wrong adv.错误,不对-Youve spelt the word wrong.你把这个单词拼错了。-get it wrong 弄错（意思）,误会-go wrong弄错,变坏了-The Big Ben rarely goes wrong.These days,advertisers not only offer free samples,but free cars,free houses,and free trips round the
18、 world as well.these days n.现在,目前 Not onlybutas wellThey devise hundreds of competitions which will enable us to win huge sums of money.Devise vt.设计-They have devised the best way to have the party.Enable sb to do sth 使某人能够做某事-Hard work will enable us to pass the examination,otherwise,no wayRadio an
19、d television have made it possible for advertisers to capture the attention of millions of people in this way.Make it possible for sb to do sth-His few material possessions make it possible for him to move form place to place with ease.-ease n.容易,不费力 n.舒适,悠闲 -The money he won made it possible for hi
20、m to make a tour around the world.Capture the attention of sb=catch/receive/arrest/draw the attention of sbDuring a radio programme,a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.once 曾经，一旦They offered to pay 10 a pound for the biggest biscuit
21、 baked by a listener.Baked：过去分词短语做定语The response to this competition was tremendous.response=reaction 反应Before long,biscuits of all shapes and sizes began arriving at the factory.Before long（不久以后）=soon（adv.立刻,不久）=shortly（adv.立刻,不久）biscuits of all shapes,biscuits of all sizes shoes of all sizesOne la
22、dy brought in a biscuit on a wheelbarrow.It weighed nearly 500 pounds.A little later,a man came along with a biscuit which occupied the whole boot of his car.Occupy（vt.占有,拥有,占领,占据）=take up 占据All the biscuits that were sent were carefully weighed.The largest was 713 pounds.It seemed certain that this
23、 would win the prize.We(人称代词)后能加sure,也能加certain（we are sure that）It后只能加certain（It is certain that）But just before the competition closed,a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.Close=end Colossal adj.巨大的,庞大的It had been baked by a college student who ha
24、d used over 1,000 pounds of flour,800 pounds 20 of sugar,200 pounds of fat,and 400 pounds of various other ingredients.It was so heavy that a crane had to be used to remove it from the lorry.Remove（vt.vi.拿走,撤走,除去）=unload（vt.卸货,卸下）The manufacturers had to pay more money than they had anticipated,for they bought the biscuit from the student for 24,000.than they had anticipated=than they had expected
