《商务英语2》复习精粹(含答案).docx

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1、商务英语2复习精粹(含答案)一、选择填空-As you know, Im not quite familiar with how to shop online-Its a piece of cake! Ill show you how to do it.First of all, you should find a good e-commerce site.Consumerscant digest too much information on a web page, resultinginlow rates of return.-Great! Maybe from now on, I sho

2、uld try to buy goods online.-Why not? Go ahead. Just give it a try.I know personal selling is also a very effective tool for buildingupbuyers confidence.-I think we can use two or more kinds of media together in an advertisingcampaign.-Thats quite right. We can attract morepeople.In China, Taobao is

3、 one ofthe most populare-commerce sites.In my opinion, the first thingto be discussedis what tools we should use.It can be aimedatindividuals with select surfing behavior.-Morning, Daniel. Today Id like to discuss the promotional events of ourproducts with you.-Ok. I think we should draw up a thorou

4、gh plan,first.-Uh, I think online shopping is very time-consuming.-I somewhat agree with you, but not completely.As it is known that the aim of every business is to makeasmuchprofit as possible.-But why is it so much higher in this market?-There are many rich people in this area.-I wonder if you are

5、 able to offer market exclusivity for all of China?-Thank you for your interest in representingour product.-It seems that the sales volume has not reached our objective.-Its true. Im sorry about that.-Ok, what are your initial thoughts on our computers in China? Is there amarket?-I am very optimisti

6、c about the marketopportunities in China.Sometimes ittakes upover half the total time spent on a researchproblem.This is one of the main waysthata business learns what customers want.We are full of confidenceinthe Chinese market.-We are now looking for agents to conver southern China.-Excellent.Im v

7、ery familiar with the market there.When datahas been collected, it has to be analyzed to decide what it allmeans.-How soon will you finish our TV commercial?-It will take at least three weeks.-What is your intention after resigning yourcurrent job?-Im planning to go to Canada for further study.-How

8、often does your department hold a meeting?-Once a week.-Which edition would you like youradvertisement to appear in?-We would like to get in with the fall publication, if possible.It will take at least two weeks just to get the storyboardwritten up.Our advertising rates arebased onsize and location.

9、Remember we want to create a forward-looking imageas well asincrease the awareness of our brand.The Digital Image Processing of this copier is a prime reason you cancounton it.The Smart Color Laser Copier is comparabletoprofessional editing.-This is Focus Advertising Agency. How may I help you?-I ne

10、ed some information on the advertisingrates of your magazines.-What does taxable income refer to?-In most cases, it is the total income received.-Generally speaking, value added tax is mainly charged on the taxable services.-Well,what do you mean by that?The higherour income is,themoretax we should

11、pay.Denial, do you know how to registerwiththe taxation bureau now?-Is there any time requirement for registration?-Certainly. We should register,within 30 days after we receive our business license.Mobile banking functions nearlythe same astelephone banking.-Need we fill in the application form?-Ye

12、s, you must.Tax,whichcan be used in public services, is veryimportant to our country.You should make sure that your password is long enough to prevent itfrombeing easily hacked.-You want to know about the value added tax, dont you?-Yes, could you give me a brief overview of it?-How is everything goi

13、ng?-It is not bad. I have worked in this bank for two years and I love my currentjob.-Do you mean that deposits and withdrawals are posted to my account immediately?-Yes, we process cash transactions as soon asthey take place.-Hi, Wang Li, is that you? Long time no see.-Yes, its been ages. Its nice

14、to see youhere.-How about your friend, Li Yan? Does she work in the same department with you?-She is an assistant auditor and works in theauditing department.I have justchangedsome dollars into RMB.Many of the larger banks maydeal infinancial instruments.Online computer systems help us provide aspee

15、dyservice to our customers.The Operations Department is the one which takes caremostofthe day-to-daybusiness of the bank.What acoincidence! I didnt expect to meet you here.-Your bank is huge! It must have many departments.-Its true. Our bank consists of many departments.-Can we discuss the question

16、of commodity inspection?-OK. As an integral part of the contract, theinspection of goods is particularly important.Needless to say, our customer was veryhappy with the quality of service.-But in your case, we strongly recommend War Risks and WPA.-OK, then please cover both War Risks and WPAfor us.-I

17、 suggest that you conduct a commodity re-inspection in a month.-That sounds good, but Id like to know howmuch time it will take.-Id like to know what insurance you will cover for your clients.-I suggest a Free of Particular Average Policy.-Now shall we move on to the next question?-Sure. Lets talk a

18、bout the time of shipmentand payment.The sandbags stopped her property frombeing flooded.Well accept the goodsonly ifthe results from the two inspections areidentical.Whats the insuranceratefor the shipment?Whoissuesthe inspection certificate?-Could I suggest we meet to review the issue and propose

19、a mutually satisfactorysolution?-Sure, we will try our best jointly to dealwith the issue.Consumption and investment, meanwhile, accounted for 4.5 and 1.2 percentage points offirst-quarter growthrespectively.-Could I suggest we meet to review the issue and propose a mutually satisfactorysolution?-Su

20、re, we will try our best jointly to dealwith the issue.-Im afraid the goods we received yesterday are short of weight.-Im sorry to say the shipment didnt turn outto be satisfactory.-Is it possible to find alternative payment terms for this order?-Im afraid not. We insist on a letter ofcredit.-So cou

21、ld you make an exception and accept D/P?-I shall tell you frankly it would drasticallyincrease our riskThe company owns branches not only in Europebut alsoin North America.Weenclosea copy of the statement for your reference.-We regret we cannot review your weight-shortage claim as it really has noth

22、ingto do with us.-But 15 tons of goods cant simply disappearinto thin air.We wont entertain your claimunless you havethe inspection certification from theCommodity Inspection Bureau.You should be confident with our products,whichenjoys a high prestige among the consumers.No matter whatit may lead to

23、, they always pursue the profitmaximization.A healthy diet should contain all the necessarynutrients.-How can people avoid food contamination nowadays?-The government should set strict rules tostandardize the production of food.-Id like to have credit information about my corporate partner in Austra

24、lia.-Well, our department deals with all kinds ofconsultant service.It assures that you are dealing with atrustworthybusiness partner.Nowadays, more and more attention is being paidtoBusiness Ethics.The only thing for youto dois to fill in a form and sign it.-What do I have to do to get the credit i

25、nformation of our corporate partner?-Its not complicated. Just fill in a form andsign it.-What should a healthy diet contain?-A healthy diet should contain all theessential nutrients.-Why does food contamination seem to occur so frequently these days?-Because those food manufacturers only focus onma

26、king money.二、翻译题Actually, I have been thinking about online shopping for a long time.事实上,我一直考虑网上购物已有很长时间了。Increasingly, online marketing is no longer just an option. It is a necessity.网络营销越来越不再只是一个选择。它是一种必然。Online shops give us the opportunity to shop 24/7.网上商店为我们提供了一周7天、一天24小时的全天购物机会。The rush to bu

27、y from online shops has demonstrated a growing consumer acceptance ofonline marketing,消费者的网购热潮说明越来越多的消费者接受网络营销。Online marketing saves time and can be delivered anytime, anywhere.在线营销节约时间,可以随时随地传输信息。Having been a player in the computer industry in China for the last decade, ourcompany has witnessed f

28、irsthand the industrys phenomenal growth.在过去的十年中,我们公司作为参与者,亲眼见证了中国计算机行业令人瞩目的发展。But pricing is based on the needs of target customers and it differs from place toplace and over time.但定价是基于目标客户需求的,并且价格也因地域和时间而有所不同In order to succeed in business, the following two principles of marketing shouldbe kept

29、in mind.企业若想取得成功,必须牢记以下两条原则Attracting customers to a business makes the difference between succeeding and failing.能否吸引顾客,是成功还是失败的区别。If customers are satisfied, there is a chance that they will be retained for along time and possibly permanently.如果满足了客户,就有机会长期保留他们,成为永久顾客Our advertising agency will ju

30、st have to come up with a theme for the advertisementby tomorrow.明天之前我们广告公司将会拿出广告的主题。Product advertising aims at increasing sales by marketing a product known to a wideraudience.产品广告旨在通过广泛宣传其产品来提高销售。A good advertising program tells potential customers the benefits derived fromthe use of products.一个好

31、的广告方案告诉潜在的客户从产品使用中能有哪些受益。You can use either your own designers or a team of designers in our agency.您可以采用您自己的设计师或我们公司的设计团队。Opinion advertising presents the impression of doing a public service by addressing theimportance of a company.舆论广告通过强调公司在公共服务中的重要性来展示公司形象。The tax rates are divided into 7 brack

32、ets.税率可分为7个等级As we all know, tax makes up a great part of our countrys revenue.众所周知,我国财政收入很大一部分来自税收It is important to protect your personal information when banking online.进行网上银行操作时,保护好你个人信息很重要In short, paying tax is our responsibility to the society.总之,纳税是我们的对社会的责任If you prefer, however, you can st

33、ill file your taxes the old-fashioned waywithout spending a dime.然而,如果你愿意,你仍然可以用老旧方式来报税,而且也不用花一分钱You can handle more than one account at the same time, dealing with money at will.你可以同时操作不止一个账户,任意处理你的款项。It shows that money has been lent or borrowed, invested or passed from one accountto another.它表明钱已

34、借出或借入、已投资或从一个账户转到另一个账户。The money transfers from your account to another within a second when you click OKon the computer screen.当你在电脑上点击确认时,你的账户的钱马上就会转到另一个账户。You no longer need to spend much time lining up at a bank to do your transactions.你再也不需要花很多时间在银行排队进行交易These services include accepting deposit

35、s, making loans, paying or charging interest,transferring and investing money.这些服务包括接受存款、发放贷款、支付或收取利息、转让和投资资金There-inspection should be completed within a month of the arrival of the goods.对货物的重新检查应在到或一个月内完成。OK, then please cover both War Risks and WPA for us.好的,那么请为我们办理战争险和水渍险。I provide more inform

36、ation below about our company and the services we offer foryour reference.下面我提供更多关于我公司信息和我们提供的服务供您参考。Needless to say our customer was very happy with the quality of service.不用说,客户非常满意我们的服务质量。Iwould like to inform you that the following consignment has been shipped.我谨通知贵公司,下列货物已装运。For the seller, the

37、 best terms would be full payment in cash at the time of sale.对于卖方来说,最好的付款方式是销售时全额现金支付。There is a difference of 5 million dollars between this years sales and last years.今年和去年的销售额相差五百万美元。So lets meet each other half-way and compromise on a 10% reduction in price onthe consignment.那么我们双方都做些让步,运货价减少10

38、%吧。The manager hastened to point out that his products were far superior to others.经理急忙指出它的产品比其它的要好得多15 tons of goods cant simply disappear into thin air.15吨的货物不可能凭空消失。Could you please confirm that they have sufficient funds to cover this amount oforder?能请您确认一下,他们有足够的资金支付这个数量的订单吗?Events resulting fr

39、om a loss of trust are being seen now and then and they affectsociety in many unfortunate ways.因信任缺失导致的事件时有发生,并在多方面严重影响社会。many people know the importance of business ethics, but still some people dont keepto it.许多人知道商业道德的重要性,但仍有一些人不遵守它。The food manufacturers are so obsessed with making money that th

40、ey often lose theirbusiness ethics.食品生产商只沉迷于赚钱,结果经常置商业道德于不顾。People cant bear this kind of behavior and the businesses responsible must be closedown immediately.人们无法容忍这类行为,相关责任企业必须立即关闭。三、阅读题Developmentof Online MarketingWiththe introduction.The Internetchanged the way a company might carry out amarke

41、ting strategy over the past 10 years.What does virtually mean in Paragraph One?By means of acomputer.Which of the following advantages of online marketing is not mentioned?Increasing trust between traders and buyers.What problems are still outstanding in online shopping?Credit card fraud on the Inte

42、rnet.Which is the authors attitude towards online shopping?undoubtedly the era of e-commerce has arrived.Principlesof MarketingMarketingis the part .FIn order to succeed inbusiness, three principles of marketing should be kept in mind.TIf customers aresatisfied, they will be likely to encourage more

43、 people to buy the products orservices.TThe profitable salesvolume is the volume of sales that will bring a business profit.TThe maximum sales volumerefers to the biggest sum of retail sales.FProfitable sales volume isas important as the maximum sales volume.Productadvertising is an important part o

44、f marketing. It aims at increasing sales b. investors.TGenerally, an advertising agencyis responsible for designing and organizing a products advertisement.FIt is not necessary toconsider the budget of an advertisement in choosing a media for advertising.FAccording to the text,there are three types

45、of media used in advertising.TProduct advertising isdifferent from corporate advertising.FThis passage is mainlyabout the history of advertising.The tax free threshold is3,500 RMB per month. The tax rates are divided into 7.FThe purpose of the passageis to help people know the tips how to pay less t

46、ax.FAccording to the chart, ifa persons monthly is 3,600yuan, he/she doesnt need to pay tax.THow much income tax aperson pays each month depends on how much his/her income is.FThe underlined word evadein the last paragraph means increase.TPersonal income taxes areincluded in a governments revenue.Bu

47、sinessEthicsNowadays,more and more attention is being paid to Business Ethics. But what does itmean? .bepunished.Whatsthe primary component for a prosperous business?Business ethics.Whatis the influence of losing integrity?Hinder social development.Whatis peoples attitude towards business ethics?Lots of people know itsimportance but some still dont honor it.Whichone among the following items is not mentioned in this passage?Manufacture

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