1、商务英语教程答案蒋学清答案 brand1、On the accomplishment of CSC assignment, employees hone their cultural and literacy.A.educational B.technological C.legal D.marketplace答案：marketplace2、The CSC idea is to instill and leadership skills for less-structured, diverse business environment and cultures.A.managerial con
2、fidence B.market competenceC.global perspective D.partnership答案：global perspective3、CSC represents not only cutting-edge career training, but also a major advance in the practice of .A.economic development B.corporate social responsibility C.cost savingsD.supply chain management答案：corporate social r
3、esponsibility4、Corporate social responsibility is no longer viewed as , but an investment that brings financial returns.A.legal compliance B.regulatory cost C.operation for a reputation D.business priority答案：regulatory cost5、The alignment of charitable giving with business strategy, company skills a
4、nd market needs is called .A.shareholder responsibility B.CSR value curve C.strategic philanthropy D.performance assesent答案：strategic philanthropy6、One example of companies building a growth platform through the practice of CSR is .A. disaster recoveryB. donating moneyC. developing product/service i
5、nnovations that generate revenue D.helping prevent violence in underserved areas答案：developing product/service innovations that generate revenue7、Pro bono is a Latin phrase for undertaken voluntarily and without payment.A. quality controlB. growth strategyC. entrepreneurial work D.professional work答案
6、：professional work8、The potential drawback of this investment is that it is exclusive in the U.S. when many believe international diversification is helpful.A.return B.portfolio C.collection D.classification 答案：portfolio9、 is the process of designing, launching and running a new business, which is o
7、ften initially a all business.A.Entrepreneurship B.Starting-up C.Entrepreneur spiritD. Business renovation 答案：Entrepreneurship10、Trust is the foundation of the BBC ; we are independent, impartial and honest.A.business value B.corporate values C.business ethics D.corporate ethic答案：corporate values11、
8、Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is .A.行动密码B.行为准则C.行动管理D.管理规范答案：行为准则12、Participants in IBMs CSC assignment are all teams of excellent employees to help commun
9、ities worldwide address challenges.A：正确 B：错误答案：正确13、CSC assignments initial aim was to develop the skills and experience to succeed as new global leaders.答案：正确14 、 The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors business and
10、societal plans.A：正确 B：错误答案：错误15 、 Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.A：正确 B：错误答案：错误1、If youre looking to boost customer satisfaction, one of the most promising places to start is .A. customer managementB. customer
11、 service C.financial goals D.stakeholder interest 答案：customer service2、It is believed that increased satisfaction has a (an) impact on consumer spending, cash flow, and business performance.A.positive B.negative C.unknown D.neutral答案：positive3、A study of 200 companies shows a clear correlation betwe
12、en higher levels of customer satisfaction and .A. stake risksB. stock optionsC. stock pricesD. share dividends4、Problems with service had a much than problems with the products themselves on customers likelihood to recommend a brand.A. larger effectB. no effectC. less effectD. equal effect答案：larger
13、effect5、Customer service calls involve direct interaction between . A.companies and manufacturesB. manufactures and distributorsC. customers and distributorsD. companies and their customers答案：companies and their customers6、Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent ye
14、ars, except for Haagen-Dazs and a few other super premium producers.A：正确 B：错误答案：正确7、The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.答案：错8、Frozen yogurt sales have declined rapidly for a long time because many pe
15、ople didnt like the tart taste.9、答案：错9、“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.答案：错误10、The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.答案：正确1 、 Read the article Pillurys Haagen-Dazs, then watch the vide
16、o, listen to the lecture and answer the following questions. 1. Marketings role has changed over time. According to the lecture, whats the role of marketing in the era of Marketing Company? 2. Do you think marketing and selling are the same thing? Why? 3. Whats SWOT ysis? Please explain briefly. 4.
17、Does Haagen-Dazs concern pursuing long-term customer satisfaction? Could you cite evidence from the article PillurysHaagen-Dazs?1、Jim hadnt realized that Guanxi wasA. so vital in business.B. so common in Chinese culture.C. such a complicated principle.D. not important in business.答案：what a pretty gi
18、rl she was 2、He defines Guanxi asA. building a support network of collaborators in business.B. the exchange of presents between collaborators.C. the experience you gain from doing business over a long time.D. not necessary at all in doing business.答案：他被了，相信为了钱可以使用一切手段。3、A lot of foreign companiesA.
19、use Chinese interpreters.B. fail because they dont understand Guanxi.C. try to form partnerships with Chinese business people.D. succeed in doing business with Chinese people. 4、The Chinese governments policy on bribery is A.quite relaxed.B. much stricter than it used to be.C. to ignore it.D. not mentioned by the speaker.答案：interpretation
