1、 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other m
2、ember firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.To stand still isto fall 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated
3、with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.The questi
4、on is,how?So the goal is to grow 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind K
5、PMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.THE DRIVERS,ENABLERS AND DERAILERS OF GROWTH:Omni-channeland technologyConsumertrustCSR andSustainabilityDatasecuritySupplychainConsume
6、rknowledgeDriverDriverDerailerEnablerEnablerDerailer 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority t
7、o obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.Consumer trust1 in 3 executives said building consumer trust would bean area for increased investment over the next
8、 year.This is the top area of focus after growth.Driver$2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authorit
9、y to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.“No matter how good your productor service is,you will not be able togrow without the trust of yourcustomers.”Wi
10、lly KruhGlobal Chair,Consumer MarketsKPMG InternationalDriver 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any au
11、thority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.Omni-channel andtechnologyThe growing role of the Internet throughout the path to purchase continuesto be
12、critically important to companies ability to compete.Yet this area remains a significant challenge for many executives.25%said its atopchallengeDriverJust over half of the retailers surveyed offer aseamless shopping experience and slightly feweroffer mobile shopping 2015 KPMG International Cooperati
13、ve(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does
14、KPMG International have any such authority to obligate or bind any member firm.All rights reserved.55%Seamless shoppingexperience52%Ability to shop from amobile deviceDriver 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms
15、 are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights res
16、erved.“Becoming diagonal will helpconsumer companies cut throughemerging technologies like smartwatches or new payment methodsthat may be controlled by thirdparties.”Jeanne JohnsonHead of Omni-ChannelKPMG in the USDriver 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member
17、 firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to
18、obligate or bind any member firm.All rights reserved.Consumer knowledgeThe possibilities of data and analytics have not yet been fullyabsorbed and integrated by most companies.Without deep insight into customer preferences and behaviors,success is far from guaranteed creating a competitive edge fort
19、hose who can grasp it.Enabler 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG
20、 International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.1 in 5respondents said that theyunderstand how their customerswill actually behaveEnabler 2015 KPMG International Cooperative(“KPMG Intern
21、ational”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG Internatio
22、nal have any such authority to obligate or bind any member firm.All rights reserved.“The competitive edge will go tothose companies who masterturning data into insight into value.”Thomas ErwinSenior Partner,Data&AnalyticsKPMG in GermanyEnabler 2015 KPMG International Cooperative(“KPMG International”
23、),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have
24、 any such authority to obligate or bind any member firm.All rights reserved.Supply chainThe move to digital and mobile shopping puts pressure forefficiency on all aspects of supply.As a result,this is one of the areas that is important to many whonamed it as an area for increased investment.Enabler
25、2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other me
26、mber firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.24%of executives said they areplanning to increase investmentin their supply chainEnabler 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Membe
27、r firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to
28、 obligate or bind any member firm.All rights reserved.“Regardless of whether companiesthink supply chain and operationsimprovements are needed to fuelgrowth they should ensure theyvegot a cross-functional,well-constructed supply chainstrategy.”Andrew UnderwoodHead of Supply Chain forConsumer Markets
29、KPMG in the UKEnabler 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG Interna
30、tional or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.Data securityOver half of the respondents believe their company has the skillsand technology to manage cyber security,indicating a possiblefalse s
31、ense of security.Even executives who have already experienced a breach show nogreater concern about the issue than those who have not.DerailerDerailerTop 4most significant threats executives said theyfeared as a result of a data breach 2015 KPMG International Cooperative(“KPMG International”),a Swis
32、s entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any suc
33、h authority to obligate or bind any member firm.All rights reserved.Reputationaldamageand loss ofconsumer trustInability todeliverproducts orservicesLost timedue to crisismanagementLoss ofintellectualproperty 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of th
34、e KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or
35、bind any member firm.All rights reserved.“Threats to companies data aredynamic they can also beattacked by activists,government orcompetitors.”Anthony BuffomanteHead of Cyber Security forConsumer MarketsKPMG in the USDerailer 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.M
36、ember firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authorit
37、y to obligate or bind any member firm.All rights reserved.CSR and SustainabilityWhen it comes to corporate social responsibility(CSR),food andproduct safety ranked as companies top priority,area forinvestment,and greatest challenge.As a key driver of consumer trust,this is not surprising.Derailer 20
38、15 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other memb
39、er firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.2 out of 3executives said consumer trustis the primary driver of theirsustainable practicesDerailer 2015 KPMG International Cooperative(“KPMG International”),a Swiss enti
40、ty.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such auth
41、ority to obligate or bind any member firm.All rights reserved.“Customers will leave if theydont feel like they can trust abrand.Companies need to thinkabout what their brand standsfor,and how they can buildtangible trust.”Julio HernandezGlobal Head of KPMGsCustomer Center of ExcellenceDerailer 2015
42、KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provides no client services.No member firm has any authority to obligate or bind KPMG International or any other member
43、firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.IS YOUR COMPANY READY FOR GROWTH?Is your company activelybuilding consumer trust?Is your omni-channelstrategy as dynamic as yourmerchandising plan?Do you understand the risk
44、sof a security breach?Areyou prepared?Do your customers understandand value your commitment toCSR and sustainability?Are you leveraging theintelligence your customerdata holds?Is your supply chain agile andefficient enough to meet newand growing demand?CustomertrustOmni-channelDatasecurityCSR&Sustai
45、n-abilityCustomerknowledgeSupplychainWHO WAS SURVEYEDSource:KPMG 2015 Consumer Executive Top of Mind Survey 2015 KPMG International Cooperative(“KPMG International”),a Swiss entity.Member firms of the KPMG network of independent firms are affiliated with KPMG International.KPMG International provide
46、s no client services.No member firm has any authority to obligate or bind KPMG International or any other member firm third parties,nor does KPMG International have any such authority to obligate or bind any member firm.All rights reserved.TitleCEO/President:16%Director/Board member:9%Other C-suite:
47、50%Senior management:22%Other:2%Company size(USD)Less than$500 million:14%$500 million-$999 million:25%$1 billion-$4.9 billion:27%$5 billion-$19.9 billion:19%$20 billion-$50 billion:9%Over$50 billion:6%Primary businessManufacturer:48%Retailer:32%Distributor:20%SubsectorConsumer goods:38%Food or beverages:31%Clothing,apparel,or footwear:16%Diversified:8%Agribusiness:2%Other:5%Company headquartersEurope and RussiaLatin AmericaAsia Pacific28%9%Africa/Middle EastNorthern America13%16%34%
