1、CONFIDENTIALFrequently Used Template Conceptual Template June 2002 This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.This material was used b
2、y McKinsey&Company during an oral presentation;it is not a complete record of the discussion.1TextTextTextTextTextTextTextTextTextText2X2 CUBEDUnit of measure*FootnoteSource:Source22X2 TOWERUnit of measure*FootnoteSource:Source35PS MARKETINGPlacePriceProductPackagePositioning promotionProduct offeri
3、ngUnit of measure*FootnoteSource:Source4StrategySkillsSystemsStaffShared valuesStructureStyle7SUnit of measure*FootnoteSource:Source5ARROW 3DUnit of measure*FootnoteSource:Source6CUBES1 3DUnit of measure*FootnoteSource:Source7CUBES2 3DUnit of measure*FootnoteSource:Source8CUBES3 3DUnit of measure*Fo
4、otnoteSource:Source9TextTextTextTextCUTOUT 3DUnit of measure*FootnoteSource:Source10New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORKUnit of measure*FootnoteSource:Source11TextTextTextTextTextTextTextTextTextTextJOINTUnit of measure*FootnoteSource:Source12TextTextTextTextLEVEL S
5、EPARATE 4Unit of measure*FootnoteSource:Source13TextTextTextLINEAR A 3DUnit of measure*FootnoteSource:Source14TextTextTextTextLINEAR B 3DUnit of measure*FootnoteSource:Source15TextTextTextLINEAR C 3DUnit of measure*FootnoteSource:Source16TextTextTextLINEAR D 3DUnit of measure*FootnoteSource:Source17
6、TextTextTextTextLINEAR E 3DUnit of measure*FootnoteSource:Source18TextTextTextLINEAR G 3DUnit of measure*FootnoteSource:Source19TextTextLINEAR I 3DUnit of measure*FootnoteSource:Source20TextTextTextTextLINEAR J 3DUnit of measure*FootnoteSource:Source21TextLINEAR N 3DTextTextTextUnit of measure*Footn
7、oteSource:Source22TextTextTextLINEAR P 3DUnit of measure*FootnoteSource:Source23LINEAR Q 3DTextTextUnit of measure*FootnoteSource:Source24TextTextLINEAR Q 3DUnit of measure*FootnoteSource:Source25PlanImplementSupportLINKS 3Unit of measure*FootnoteSource:Source26PERSPECTIVE 3DUnit of measure*Footnote
8、Source:Source27TextTextTextPROPELLER 3DUnit of measure*FootnoteSource:Source28RINGS 3DUnit of measure*FootnoteSource:Source29TextSCALETextUnit of measure*FootnoteSource:Source30TextTextSCALESUnit of measure*FootnoteSource:Source31TextTextTextTextTextTextSIZES INUnit of measure*FootnoteSource:Source3
9、2SPIRAL1 3DUnit of measure*FootnoteSource:Source33SpiralBrakesTube in tubeSPIRAL2 3DUnit of measure*FootnoteSource:Source34TextTextTextTextSPOTLIGHTUnit of measure*FootnoteSource:Source35TextTextTextTextTextTextSTAIRCASEUnit of measure*FootnoteSource:Source36STARS 3DUnit of measure*FootnoteSource:So
10、urce37TextTextWIRE CUBESUnit of measure*FootnoteSource:Source38TextTextTextTextTextTextTextARROWSUnit of measure*FootnoteSource:Source39LEVEL 1TextUnit of measure*FootnoteSource:Source40LEVEL 2TextTextUnit of measure*FootnoteSource:Source41LEVEL 3TextTextTextUnit of measure*FootnoteSource:Source42LE
11、VEL 4TextTextTextTextUnit of measure*FootnoteSource:Source43LEVEL 5TextTextTextTextTextUnit of measure*FootnoteSource:Source44LEVEL 6TextTextTextTextTextTextUnit of measure*FootnoteSource:Source45FLOW 2TextHeaderHeaderTextUnit of measure*FootnoteSource:Source46TextFLOW 2 TITLETextHeaderHeaderTextUni
12、t of measure*FootnoteSource:Source47FLOW 3TextHeaderHeaderTextHeaderTextUnit of measure*FootnoteSource:Source48TextFLOW 3 TITLETextHeaderHeaderTextHeaderTextUnit of measure*FootnoteSource:Source49FLOW 4TextHeaderHeaderTextHeaderHeaderTextTextUnit of measure*FootnoteSource:Source50TextFLOW 4 TITLETex
13、tHeaderHeaderTextHeaderHeaderTextTextUnit of measure*FootnoteSource:Source51FLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:Source52TextFLOW 5 TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:Source53FLOW 6TextTextHeaderHead
14、erHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure*FootnoteSource:Source54TextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure*FootnoteSource:Source55BLADESTextTextTextTextUnit of measure*FootnoteSource:Source56BOXTextTextTextTextUnit of measure*Footnote
15、Source:Source57BOXTextTextTextTextUnit of measure*FootnoteSource:Source58CYCLE 1TextTextTextUnit of measure*FootnoteSource:Source59CYCLE 2TextTextUnit of measure*FootnoteSource:Source60CYCLE 3TextTextTextUnit of measure*FootnoteSource:Source61CYCLE 4TextTextTextTextUnit of measure*FootnoteSource:Sou
16、rce62CYCLE 5TextTextTextTextTextUnit of measure*FootnoteSource:Source63CYCLE 6TextTextTextTextTextTextUnit of measure*FootnoteSource:Source64CYCLE 7TextTextTextTextTextTextTextUnit of measure*FootnoteSource:Source65CYCLE 8TextTextTextTextTextTextTextTextUnit of measure*FootnoteSource:Source66TextINC
17、OMINGTextTextTextTextTextUnit of measure*FootnoteSource:Source67RIBBONTextTextTextTextTextUnit of measure*FootnoteSource:Source68RINGTextTextTextTextTextUnit of measure*FootnoteSource:Source69UPON 2TextTextUnit of measure*FootnoteSource:Source70CONTINUOUSTextTextTextTextTextTextTextTextUnit of measu
18、re*FootnoteSource:Source71CUTOUTTextTextTextTextUnit of measure*FootnoteSource:Source72LINEAR ATextTextTextUnit of measure*FootnoteSource:Source73LINEAR BTextTextTextTextUnit of measure*FootnoteSource:Source74LINEAR CTextTextTextUnit of measure*FootnoteSource:Source75LINEAR DTextTextTextUnit of meas
19、ure*FootnoteSource:Source76LINEAR ETextTextTextTextUnit of measure*FootnoteSource:Source77LINEAR FTextTextTextUnit of measure*FootnoteSource:Source78LINEAR GTextTextTextUnit of measure*FootnoteSource:Source79LINEAR HTextTextTextTextUnit of measure*FootnoteSource:Source80LINEAR ITextTextUnit of measu
20、re*FootnoteSource:Source81LINEAR JTextTextTextTextUnit of measure*FootnoteSource:Source82LINEAR KTextTextTextTextTextTextUnit of measure*FootnoteSource:Source83LINEAR NTextTextTextTextUnit of measure*FootnoteSource:Source84LINEAR PTextTextTextUnit of measure*FootnoteSource:Source85LINEAR QTextTextUn
21、it of measure*FootnoteSource:Source86PROPELLERTextTextTextUnit of measure*FootnoteSource:Source87STEP 5TextTextTextTextTextUnit of measure*FootnoteSource:Source88TextTextTextText2 ON 1Unit of measure*FootnoteSource:Source89TextTextTextTextTextTextAGAINSTUnit of measure*FootnoteSource:Source90TextTex
22、tTextTextTextAT WORKUnit of measure*FootnoteSource:Source91TextTextCOUPLED HORIZUnit of measure*FootnoteSource:Source92TextTextCOUPLED VERTUnit of measure*FootnoteSource:Source93TextTextTextTextFOCUSEDUnit of measure*FootnoteSource:Source94New entrantSuppliersIndustry competitorsBuyersSubstitutesFOR
23、CES AT WORKUnit of measure*FootnoteSource:Source95TextTextTextPARALLELUnit of measure*FootnoteSource:Source96TextTextTextTextSPLITUnit of measure*FootnoteSource:Source97TextSURROUNDUnit of measure*FootnoteSource:Source98TextTextTWISTEDUnit of measure*FootnoteSource:Source99TextTextUP&AWAYUnit of mea
24、sure*FootnoteSource:Source100TextTextUP&DOWNUnit of measure*FootnoteSource:Source101The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individual personalitiesThe organization c
25、hart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of its members The processes and procedures through
26、 which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureS
27、killsStrategy2S-5SUnit of measure*FootnoteSource:Source102CustomerClientsDistributorsCompetitorsSuppliers3CS TRIANGLEUnit of measure*FootnoteSource:Source103SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organ
28、ization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and sy
29、mbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct
30、fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4SUnit of measure*FootnoteSource:Source104StyleStructureStaffStrategySystemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and symbolic actionsCapabilities possessed by
31、the organization as a whole as distinct from the individuals.Some companies perform extraordinary feats with ordinary peopleThose ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of theorganization and commonto most of its membersThe processes and and pr
32、ocedures through which things get donefrom day-to-dayThe organization chart and accompanying baggage that showwho reports to whom and how tasks are both divided up and integratedThe people in theorganization,considered in terms of corporate demographics,notindividual personalitiesA coherent set of a
33、ctions aimed at gaining a sustainable advantage over competition7SUnit of measure*FootnoteSource:Source105Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIOUnit of measure*FootnoteSource:Source106Change visionChief ExecutiveLeadership groupsDown the lineExterna
34、l constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARDUnit of measure*FootnoteSource:Source107 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers(particularly m
35、iddle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeo
36、ples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of measure*FootnoteSource:Source108Natural owner Relative ability to extrac
37、t value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain a
38、ndmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACSUnit of measure*FootnoteSource:Source109Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGYUnit of measure*FootnoteSource:Sou
39、rce110Restructuring framework 1 5 4 3 2 PENTAGONUnit of measure*FootnoteSource:Source111Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFITUnit of measure*FootnoteSource:Source112Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding proc
40、ess Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHARTUnit of measure*FootnoteSource:Source1133.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocomp
41、ete STRAT GAMEBOARDUnit of measure*FootnoteSource:Source114Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGEUnit of measure*F
42、ootnoteSource:Source115Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support int
43、ensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITYUnit of measure*FootnoteSource:Source116MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproa
44、chVALUE CREATIONUnit of measure*FootnoteSource:Source117Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in
45、 tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCESUnit of measure*FootnoteSource:Source118GANTT10HeaderTextUnit of measure*FootnoteSource:Source119GANTT15HeaderText#Unit of measure*FootnoteSource:Source120TextTextVENN 2Unit
46、 of measure*FootnoteSource:Source121TextTextTextVENN 3Unit of measure*FootnoteSource:SourceCONFIDENTIALFrequently Used Template Data DrivenTemplate June 2002 This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client
47、 organization without prior written approval from McKinsey&Company.This material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.123050100150200250300350199619971998199920002001Label 1Label 2Label 3AREAUnit of measure*FootnoteSource:Source124504
48、0302010Label 1Label 2Label 3Label 4Label 5BARUnit of measure*FootnoteSource:Source12550403020105040302010Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2Unit of measure*FootnoteSource:Source12640302010550403025155550453025Label 1Labe
49、l 2Label 3Label 4Label 5BAR BUTTEDUnit of measure*FootnoteSource:Source127504030201023254565964323232323Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesBAR STACKEDSeriesUnit of measure*FootnoteSource:Source128504030204550607080901020304050Label 1Label 2Label 3Label 4Label 5000000000000
50、000100%=SeriesSeriesBAR STACKED 100%SeriesUnit of measure*FootnoteSource:Source1290100200300400500600700050100150200250TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLEUnit of measure*FootnoteSource:Source1302030405060Label 1Label 2Label 3Label 4Label 5COLUMNUn
