1、Extended ReadingAdvertising:the power of persuasionUnit 1 The mass mediaAnything is possibleGame:Guess the brand according to the sloganImpossible is nothingImpossible is nothing有汰渍，没污渍。有汰渍，没污渍。汰渍到汰渍到,污垢污垢逃。逃。Tides in,dirts out.Just do itWhat is promoted in the ad?Use one word or phrase to summarize
2、 each paragraph 点击点击添加标题添加标题点击点击添加标题添加标题点击此处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题DefinitionRelationshipFunctionsMain idea of each paragraph点击点击添加标题添加标题点击点击添加标题添加标题点击此处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题DefinitionRelationshipFunctionsThe technique of creating a sloganThe technique of relating a“brand ambassado
3、r”The technique of creating a sloganThe technique of relating a“brand ambassador”Product placementThe future of advertisingProduct placementThe future of advertisingAnalysisPara.6(9)_Para.5(8)_Para.4(7)_Para.3(6)_Para.2 Part 1 Para.1 Part 2 Para.(1)_(2)_Part 3 Para.(3)_(4)_Part 4 Para.(5)_ Advertisi
4、ng:the power of persuasion找出下列语块的中英文表达并熟记找出下列语块的中英文表达并熟记(Para1-2)1.in short2.refer to 3.in other words4.persuade sb to do/into doing5.be linked with6.hand in hand简而言之简而言之指代指代换句话说换句话说说服某人做说服某人做与与.有关有关 (para2)手拉手地；联合手拉手地；联合 找出下列语块的中英文表达并熟记找出下列语块的中英文表达并熟记(Para3)1.be placed on2.at peak times3.a huge num
5、ber of4.in addition to 5.be aware of6.a desire to do sth被放置在被放置在在高峰时期在高峰时期大量的；很多大量的；很多除除.之外（还有，也之外（还有，也)意识到；觉察到意识到；觉察到 渴望，想要做某事渴望，想要做某事 找出下列语块的中英文表达并熟记找出下列语块的中英文表达并熟记(Para4-5)1.be based on2.appeal to3.connect with 4.get across5.link to 6.the more.the more 7.be attracted to根据，以根据，以为基础为基础呼吁；上诉；要求；对呼吁；
6、上诉；要求；对有吸引力有吸引力连接；与连接；与联系联系通过；使通过；使被理解被理解把把和和连接连接/联系起来联系起来越越越越被吸引被吸引找出下列语块的中英文表达并熟记找出下列语块的中英文表达并熟记(Para6-7)1.high ratings2.are.sponsored by3.leading brands4.product placement 5.have an effect on 6.be likely to7.be targeted at8.are tailored to 高收视率高收视率由由.赞助赞助知名品牌知名品牌植入式广告植入式广告对对.产生影响产生影响很可能很可能以以为目标为目
7、标针对；定制；被裁缝针对；定制；被裁缝 As media channels have grown in number and type,so have advertisements.(line 9)随着媒体渠道数量和类型的增长随着媒体渠道数量和类型的增长,广告也在增长。广告也在增长。1）so have advertisments 是是_句。句。2）基本句型结构：基本句型结构：(1)“so+be动词动词/助动词助动词/情态动词十主语情态动词十主语”（用于（用于肯定句肯定句中）中）意为意为“也一样也一样”。(2)“neither/nor+be动词动词/助动词助动词/情态动词情态动词+主语主语”（用
8、于（用于否定句否定句中）中）意为意为“也不也不”倒装倒装(3)So it is(was)with./It is(was)the same with.(句中既有句中既有否定否定又有又有肯定肯定)意为意为“也一样也一样”(4)“so+主语主语+be动词动词/助动词助动词/情态动词情态动词”意为意为“确实如此，的确如此确实如此，的确如此”。Li Hua will speak at the meeting tomorrow.So he will.确实如此确实如此.e.g.1 I like helping others,so does Li Hua.2I havent been to New York
9、before and neither has Jane.【单句填空】1)If Joes wife doesnt go to the party tomorrow,_ will he.2)A fish needs water and without water it will die,so_is the same with a man.3)I was at Center School last year._was my friend Bob.4)She bought a novel last week，and so _her brother.5)You should make an apolog
10、y to Lucy，and so _John.neither/noritSodidshould We absorb these marketing messages without thinking about them too much,yet they probably have an effect on us the next time we go shopping.(L38-39)1)absorb vt.掌握，理解；吸收；吸引注意掌握，理解；吸收；吸引注意 absorbed adj.被被吸引，全神贯注吸引，全神贯注 absorption n.吸收；全神贯注，专心致志吸收；全神贯注，专心
11、致志2)absorb ones attention吸引某人的注意力吸引某人的注意力 absorb oneself in全神贯注于全神贯注于 be absorbed in 全神贯注于全神贯注于,专注于专注于“全神贯注于全神贯注于/专心于专心于”的表达法：的表达法：be absorbed in 全神贯注于，专心于全神贯注于，专心于 be lost in 陷于；为陷于；为所吸引所吸引 be buried in 埋头于；专心于埋头于；专心于 be occupied in 忙于忙于 be devoted in 专心于；致力于专心于；致力于 focus on 把注意力集中于把注意力集中于 concentr
12、ate on 把注意力集中于把注意力集中于 【单句填空】(1)Bob was so absorbed in (read)that he went without dinner.(2)The surrounding small towns have been absorbed the city.(3)He was so absorbed _ thought that he ran against a passer-by.(4)_(absorb)a book，I didnt see you entering the room(5)I really appreciate his complete_(
13、absorb)in his work.readingintoinAbsorbed absorption Not only will this make them feel more valued and enable them to see what they are most interested in,but it will also help companies target their customers more efficiently to have a positive effect on sales.（L47-49）这不仅会让他们感到更被重视这不仅会让他们感到更被重视,让他们看
14、到自己最感兴趣的东西，而且还能让他们看到自己最感兴趣的东西，而且还能帮助公司更有效地瞄准客户帮助公司更有效地瞄准客户,对销售产生积极影响。对销售产生积极影响。1）not only.but also.连接两个分句，当 not only 位于句首时，其所在分句要用部分倒装，but also 分句不倒装。E.g.Not only does she speak Spanish，but she also knows how to type.【归纳拓展归纳拓展】(1)not only 一般连用，而 but also 既可连用，也可分开用，或者省略also。(2)not only.but also.连接两个
15、主语主语时，谓语动词的数后面的主语保持一致，即遵循“就近原则就近原则”。类似的还有 not.but.，either.or.，neither.nor.等。【单句填空单句填空】He not only exercises outdoors reads books indoors every weekend.Not only Tom but also his classmates （be）coming to visit museums.Either they or I （be）responsible for the result of the matter.Not only （do）they bring snacks and drinks，but they also brought cards for entertainment when they had a picnic in the forest.butareamdid
