1、Unit 1 The mass Unit 1 The mass mediamediaIntegrated skillsIntegrated skillsLead-inLead-inHow do you get news updates every day?How do you get news updates every day?1.1.watching TV programmeswatching TV programmes2.2.reading news stories on mobile reading news stories on mobile phone phone 3.3.read
2、ing newspapersreading newspapers4.4.The term media,which is the plural of medium,is the term we use to refer to different types of media that provide us with important information and knowledge.Media has always been part of our society,even when people used paintings and writings to share informatio
3、n.Can you list the types of the mass media we have learnt?Can you list the types of the mass media we have learnt?Print mediaCan you list the types of the mass media we have learnt?Print mediaBroadcast mediaCan you list the types of the mass media we have learnt?Print mediaBroadcast mediaOnline medi
4、aCan you list the types of the mass media we have learnt?Print mediaBroadcast mediaOnline mediaSimon has found an article about the history of online news media.Read the article and learn more about it.Print mediaBroadcast mediadigital mediaOnline mediaSimon has found an article about the history of
5、 online news media.Read the article below and answer the following questions.A1.How has online news media developed over time?By the end of 1999,news websites sprang up.Then we entered the smartphone era.There are hundreds of thousands of news apps and official new media accounts on social media.Sma
6、rtphone owners can check the latest news any time at any place.During the past years,technology has transformed the way people get news2.What information can you get from the chart?With the improvement of science&technology,people change their ways to get information.Print media drops rapidly,broadc
7、ast media fall in popularity,while online media boost up.Read the article about the history of online Read the article about the history of online news media and answer the following questions.news media and answer the following questions.(P8-A)(P8-A)How has online news media developed over How has
8、online news media developed over time?time?2.What information can you get from the 2.What information can you get from the chart?chart?How has online news media developed over How has online news media developed over time?time?Online news mediaOnline news mediaTime Time Development Development Resul
9、ts Results In the mid-In the mid-1990s1990sSome newspapers began to(1)_.People could read the same content in both print and digital editions.By the end of By the end of 19991999About 1,000 newspapers in China set up(2)_,and newspaper websites with no print editions sprang up.There were(3)_,and read
10、ers could post their own comments.In the In the smartphone smartphone eraeraNews apps and official news media accounts appeared on social media,(4)_ in China.News could be read(5)_.Online news mediaOnline news mediaTime Time Development Development Results Results In the In the mid-1990smid-1990sSom
11、e newspapers began to(1)_.People can read the same content online as is printed in the newspapers every day.publish their own publish their own digital editions on digital editions on the Internetthe InternetOnline news mediaOnline news mediaTime Time Development Development Results Results By By th
12、e the end end of of 19991999About 1,000 newspapers in China set up(2)_ ,and newspaper websites with no print editions sprang up.There were(3)_ _ ,and readers could post their own comments.their own online news their own online news platformsplatformsa wider range of a wider range of stories and stor
13、ies and almost instant almost instant updates of news updates of news eventseventsOnline news mediaOnline news mediaTime Time Development Development Results Results In the In the smartphone smartphone eraeraNews apps and official news media accounts appeared on social media,(4)_ in China.News could
14、 be read(5)_.with a total with a total membership of over 700 membership of over 700 millionmillionon mobile devices at on mobile devices at any time and at any any time and at any placeplace2.What information can you get from the 2.What information can you get from the chart?chart?Over the past 15
15、years,online media has become increasingly popular,while the number of people who use broadcast media has decreased slightly,and the number of people who use print media has been in sharp decline.Listen to the interview and fill in the Listen to the interview and fill in the blanks.blanks.(1)To lear
16、n about a specific topic from print newspapers or TV broadcasts,people would have to carefully _ or wait until a certain time of day,and by then the stories may have already _.(2)According to one study,_ of online news readers regularly comment on articles.(3)If people find an interesting online new
17、s article,they can quickly let their friends know by sending them _ to the story or sharing it on _.(4)A recent survey of _ found that _ trust print news more than online news.check every pagedeveloped further38%/thirty-eight per centa linksocial media300 people65%/sixty-five per centListen to the i
18、nterview again and Listen to the interview again and complete the notes plete the notes below.Miss Smiths opinion on online news mediaMiss Smiths opinion on online news mediaReasons for the popularity of online news mediaReasons for the popularity of online news mediaPeople have(1)_ to news.Readers
19、can get the(2)_ whenever and wherever they want.With(3)_ ,people can simply type in their search words and click“Search”to get the news they want.Online news media makes it easy for people to interact with others and talk about news.much easier accesslatest updatesnews sites or appsThe future of onl
20、ine news mediaThe future of online news mediaIt will develop(4)_ with print news media.Print news media is still viewed by many people as more trustworthy than online news media.It is hard to change peoples(5)_ .Some people just enjoy the feeling of(6)_ when reading news.hand in handreading habitsho
21、lding a physical newspaperthe popularity of .的普及 digital editions 数字版本set up 建立；装配at the same time 同时spring up 迅速出现，突然兴起make a hit 获得成功a range of 一系列；一些；一套hundreds of thousands of成千上万的post ones own comments发表自己的评论the smartphone era智能手机时代 Useful words and expressions1.The past decades have witnessed
22、the rapid development witness vt.&vi.是发生的时间(或地点),见证;目击;作证;是的迹象 n.目击人,见证人;证人1)The past few years have witnessed great changes throughout Eastern Europe._2)One witness to the accident said the driver appeared to be drunk._3)Tony arrived home just in time to witness his brother being taken away by the
23、police._ v.见证见证n.目击者目击者 v.亲眼看见，目击亲眼看见，目击【词块积累】(1)a witness to 的证人/证据(2)witness to为作证;出庭证明;证实【名师点津】(1)witness作及物动词,其主语可以是时间或地点,表示“是发生某事的时间或地点”。(2)“witness to.”中to为介词,其后可跟名词、代词和动名词形式。2.,news websites with no print editions sprang up.spring up 迅速出现,突然兴起【词块积累】(1)spring vi.生长;涌出,涌现;跃出n.春天;泉水(2)spring fro
24、m突如其来地(从某处)出现;起源于(或来自)某事物【即学活用】(1)根据语境猜测spring的词义She began by being a joyful stream of water,a spring always dancing and singing as she ran down from the top of the mountain.()The mountain has a lot of flowers in spring.()I dont know why such new gifted people have sprung up in my life.()(2)Many mon
25、ster high-rise buildings _.许多巨大的高层建筑在这座城市拔地而起。泉水泉水春天春天涌现涌现spring up all over the citymake a hit 获得成功获得成功3.They made a hit immediately because of a wider range(1)hit sb.on the head 击打某人的头it suddenly hits sb.+从句 某人突然想起(2)make a difference有影响,有关系make an appointment约会,预约make a living谋生,维持生活make a decisi
26、on 做出决定make a mistake 犯错误;出差错【熟词生义】The programme scored a real hit with the public.()n.很受欢迎的人(或事物)【即学活用】(1)语法填空For example,Isaac Newton didnt discover gravity after an apple hit him on _ head.From the passage,we know that reading can make _ difference to a person.Suddenly _ hit me how difficult it w
27、as for a woman to get medical training at that time.theait4.The variety and accessibility of online news means that the rapid rise of online news media is unlikely to stop.(1)It is likely that.=Sb./Sth.be likely to do sth.很可能 not likely绝不可能;绝对不会(2)be likely/unlikely to do sth.很可能/不大可能做某事 unlikely ad
28、j.不大可能发生的【即学活用】(1)语法填空If one is late for a job interview,_ is unlikely that he will get the job.Studies show that people are likely _(suffer)from back problems if they always sit before computer screens for long hours.(2)句型转换You are likely to suffer from bad health if you keep smoking._you will suff
29、er from bad health if you keep smoking.itto sufferIt is likely thatIn pairs,talk about online media.Use the In pairs,talk about online media.Use the following questions and expressions to help you.following questions and expressions to help you.What is the current situation of online news media?What
30、 are the advantages and disadvantages of online news media?How will online news media change in the future?Why?E ExpressionsxpressionsDiscussing advantages and disadvantagesDiscussing advantages and disadvantagesOne of the strengths/problems is thatAnother positive/negative aspect is thatOn the one
31、hand,On the other hand,There are more advantages tan disadvantages when it comes to has more advantages overWrite an article about online news media.Use Write an article about online news media.Use your ideas from part C and the information in your ideas from part C and the information in parts A an
32、d B to help you.parts A and B to help you.Planning your Planning your writingwritingLearning about the structureLearning about the structureTo write an article about online news media,you can follow the structure below:Introduction:Introduction:give information on the current situation of online new
33、s media.Main body:Main body:state the advantages and disadvantages of online news media.Conclusion:Conclusion:predict the future of online news media.Learning about writing techniquesLearning about writing techniquesYou can use different expressions to avoid repetition in your writing.For example,to
34、 talk about the popularity of online news media,you can use the sentence patterns below:It is clear that online news media is becoming increasingly popular among As we can see,online news media enjoys great popularity among Nowadays an increasing number of people turn to online news media for Learni
35、ng about the languageLearning about the languageTo express your opinion,you can use expressions such as:in my opinion,from my point of view,in my eyes,.I think/find/suppose/assume,my opinion/view/belief/impression is that,as for me,and it seems to me that.SampleSampleNowadays an increasing number of
36、 people turn to online Nowadays an increasing number of people turn to online news media for news.The rapid rise of the Internet and news media for news.The rapid rise of the Internet and smart device era has made it easier for readers to smart device era has made it easier for readers to access new
37、s reports online.It has been estimated that access news reports online.It has been estimated that around 90%of people get at least some of their news around 90%of people get at least some of their news online.With the availability of numerous news apps and online.With the availability of numerous ne
38、ws apps and news media accounts on social media,it is news media accounts on social media,it is understandable that using online news media is a trend understandable that using online news media is a trend that is set to continue.that is set to continue.SampleSampleIt is clear that online news media
39、 has advantages It is clear that online news media has advantages which are making it a popular choice.A lot of which are making it a popular choice.A lot of online news is free to read.It is also updated online news is free to read.It is also updated more quickly than print and broadcast media,and
40、is more quickly than print and broadcast media,and is easily accessible to fit every personal schedule.easily accessible to fit every personal schedule.In addition,online news media has made it In addition,online news media has made it convenient for us to share news stories with our convenient for us to share news stories with our friends.friends.
