橙色图形图表模板课件.ppt

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7、ubtitle information textProductPricePlacePromotionTARGET MARKETLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.ProcessPhysical EvidencePeopleLorem Ipsum is simply dummy text of the printing and typesetting in

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11、 mix,product linesBrandingPackaging and labelingServices(complementary service,after-sales service,service level)Guarantees and warrantiesReturnsManaging products through the life-cycleA product refers to an item that satisfies the consumers needs or wants.Products may be tangible(goods)or intangibl

12、e(services,ideas or experiences).Marketing Mix 7Ps-PriceEnter subtitle information textPrice strategyPrice tacticsPrice-settingAllowances e.g.rebates for distributorsDiscounts for customersPayment terms credit,payment methodsPrice refers to the amount a customer pays for a product.Price may also ref

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14、istribution,selective distribution,exclusive distributionFranchisingMarket coverageChannel member selection and channel member relationshipsAssortmentLocation decisionsInventoryTransport,warehousing and logisticsRefers to providing customer accessConsiders providing convenience for consumer.Marketin

15、g Mix 7Ps-PromotionEnter subtitle information textPromotional mix-appropriate balance of advertising,PR,direct marketing and sales promotionMessage strategy-what is to be communicatedChannel/media strategy-how to reach the target audienceMessage Frequency-how often to communicatePromotion refers to

16、marketing communicationsMay comprise elements such as:advertising,PR,direct marketing and sales promotion.Marketing Mix 7Ps-ProcessEnter subtitle information textProcess designBlueprinting(i.e.flowcharting)service processesStandardization vs customization decisionsDiagnosing fail-points,critical inc

17、idents and system failuresMonitoring and tracking service performanceAnalysis of resource requirements and allocationCreation and measurement of key performance indicators(KPIs)Alignment with Best PracticesPreparation of operations manualsThe procedures,mechanisms and flow of activities by which ser

18、vice is delivered.Marketing Mix 7Ps-PeopleEnter subtitle information textStaff recruitment and trainingUniformsScriptingQueuing systems,managing waitsHandling complaints,service failuresManaging social interactionsHuman actors who participate in service delivery.Service personnel who represent the c

19、ompanys values to customers.Interactions between customers.Interactions between employees and customers.Marketing Mix 7Ps Physical EvidenceEnter subtitle information textFacilities(e.g.furniture,equipment,access)Spatial layout(e.g.functionality,efficiency)Signage(e.g.directional signage,symbols,othe

20、r signage)Interior design(e.g.furniture,color schemes)Ambient conditions(e.g.noise,air,temperature)Design of livery(e.g.stationery,brochures,menus,etc.)Artifacts:(e.g.souvenirs,mementos,etc.)The environment in which service occurs.The space where customers and service personnel interact.Tangible com

21、modities(e.g.equipment,furniture)that facilitate service performance.Artifacts that remind customers of a service performance.Marketing Mix 7PsEnter subtitle information textProduct-Lorem Ipsum is simply dummy text when an unknown printer took a galley.The pointPrice-industry.Lorem Ipsum has been in

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23、he 1500s,whenPhysical Evidence-Lorem Ipsum is simply dummy text standard dummy text ever since theProcess-Lorem Ipsum is simply dummy text standard dummy text ever since the 1500s,when7PANALYSISProductPriceProcessPlacePhysicalevidencePromotionPeopleMarketing Mix 7PsEnter subtitle information textPla

24、ceIt is a long established fact that a reader willMARKETING MIX 7PSPriceIt is a long established fact that a reader willProductIt is a long established fact that a reader willPromotionIt is a long established fact that a reader willPeopleIt is a long established fact that a reader willProcessIt is a

25、 long established fact that a reader willPhysical evidenceIt is a long established fact that a reader willMarketing Mix 4PsEnter subtitle information textLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a g

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27、ustry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has aPlaceLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown pr

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30、ustrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has aPlaceLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point

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32、e andPredefined chunks as necessary,making this the first true generator on the Internet.Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of type andPredefined c

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34、y,making this the first true generator on the Internet.Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of type andPredefined chunks as necessary,making this the

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37、as necessary,making this the first true generator on the Internet.3PlaceLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of type andPredefined chunks as necessar

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40、d chunks as necessary,making this theProductLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of typePredefined chunks as necessary,making this thePlaceLorem Ipsu

41、m is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of typePredefined chunks as necessary,making this thePromotionLorem Ipsum is simply dummy text of the printing and typeset

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44、ext ever since.The 1500s,when an unknown printer took a galley of typePredefined chunks as necessary,making this theLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a gal

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46、34ProductPlacePromotionPriceMarketing Mix 4PsEnter subtitle information textTARGETMARKETLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has aProductLorem

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49、aPromotionMarketing Mix 4Ps-ProductEnter subtitle information textProduct design features,qualityProduct assortment product range,product mix,product linesBrandingPackaging and labelingServices(complementary service,after-sales service,service level)Guarantees and warrantiesReturnsManaging products

50、through the life-cycleA product refers to an item that satisfies the consumers needs or wants.Products may be tangible(goods)or intangible(services,ideas or experiences).ProductPricePlacePromotionMarketing Mix 4Ps-PriceEnter subtitle information textPrice strategyPrice tacticsPrice-settingAllowances