1、Marketing Mix 4Ps,7PsPowerPoint Template32 Unique SlidesMarketing Mix 7PsEnter subtitle information textLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text everProductLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text
2、 everPriceLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text everPlaceLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text everPromotionTARGETMARKETLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industr
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4、on textProductPricePlacePromotionProcessPeoplePhysical evidenceLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since the 1500s,when an unknown printer took a galley ofIt is a long established fact that a reader wil
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7、ubtitle information textProductPricePlacePromotionTARGET MARKETLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.ProcessPhysical EvidencePeopleLorem Ipsum is simply dummy text of the printing and typesetting in
8、dustry.Lorem Ipsum has been the industrys standard dummy text ever since.Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum h
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11、 mix,product linesBrandingPackaging and labelingServices(complementary service,after-sales service,service level)Guarantees and warrantiesReturnsManaging products through the life-cycleA product refers to an item that satisfies the consumers needs or wants.Products may be tangible(goods)or intangibl
12、e(services,ideas or experiences).Marketing Mix 7Ps-PriceEnter subtitle information textPrice strategyPrice tacticsPrice-settingAllowances e.g.rebates for distributorsDiscounts for customersPayment terms credit,payment methodsPrice refers to the amount a customer pays for a product.Price may also ref
13、er to the sacrifice consumers are prepared to make to acquire a product.(e.g.time or effort)Price is the only variable that has implications for revenue.Price also includes considerations of customer perceived value.Marketing Mix 7Ps-PlaceEnter subtitle information textStrategies such as intensive d
14、istribution,selective distribution,exclusive distributionFranchisingMarket coverageChannel member selection and channel member relationshipsAssortmentLocation decisionsInventoryTransport,warehousing and logisticsRefers to providing customer accessConsiders providing convenience for consumer.Marketin
15、g Mix 7Ps-PromotionEnter subtitle information textPromotional mix-appropriate balance of advertising,PR,direct marketing and sales promotionMessage strategy-what is to be communicatedChannel/media strategy-how to reach the target audienceMessage Frequency-how often to communicatePromotion refers to
16、marketing communicationsMay comprise elements such as:advertising,PR,direct marketing and sales promotion.Marketing Mix 7Ps-ProcessEnter subtitle information textProcess designBlueprinting(i.e.flowcharting)service processesStandardization vs customization decisionsDiagnosing fail-points,critical inc
17、idents and system failuresMonitoring and tracking service performanceAnalysis of resource requirements and allocationCreation and measurement of key performance indicators(KPIs)Alignment with Best PracticesPreparation of operations manualsThe procedures,mechanisms and flow of activities by which ser
18、vice is delivered.Marketing Mix 7Ps-PeopleEnter subtitle information textStaff recruitment and trainingUniformsScriptingQueuing systems,managing waitsHandling complaints,service failuresManaging social interactionsHuman actors who participate in service delivery.Service personnel who represent the c
19、ompanys values to customers.Interactions between customers.Interactions between employees and customers.Marketing Mix 7Ps Physical EvidenceEnter subtitle information textFacilities(e.g.furniture,equipment,access)Spatial layout(e.g.functionality,efficiency)Signage(e.g.directional signage,symbols,othe
20、r signage)Interior design(e.g.furniture,color schemes)Ambient conditions(e.g.noise,air,temperature)Design of livery(e.g.stationery,brochures,menus,etc.)Artifacts:(e.g.souvenirs,mementos,etc.)The environment in which service occurs.The space where customers and service personnel interact.Tangible com
21、modities(e.g.equipment,furniture)that facilitate service performance.Artifacts that remind customers of a service performance.Marketing Mix 7PsEnter subtitle information textProduct-Lorem Ipsum is simply dummy text when an unknown printer took a galley.The pointPrice-industry.Lorem Ipsum has been in
22、dustrys an unknown printer took a galley.The point usingPlace-Lorem Ipsum is simply dummy text standard dummy text ever since the 1500s,whenPromotion-Lorem Ipsum is simply dummy text standard dummy text ever since the 1500s,whenPeople-Lorem Ipsum is simply dummy text standard dummy text ever since t
23、he 1500s,whenPhysical Evidence-Lorem Ipsum is simply dummy text standard dummy text ever since theProcess-Lorem Ipsum is simply dummy text standard dummy text ever since the 1500s,when7PANALYSISProductPriceProcessPlacePhysicalevidencePromotionPeopleMarketing Mix 7PsEnter subtitle information textPla
24、ceIt is a long established fact that a reader willMARKETING MIX 7PSPriceIt is a long established fact that a reader willProductIt is a long established fact that a reader willPromotionIt is a long established fact that a reader willPeopleIt is a long established fact that a reader willProcessIt is a
25、 long established fact that a reader willPhysical evidenceIt is a long established fact that a reader willMarketing Mix 4PsEnter subtitle information textLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a g
26、alley.The point of using Lorem Ipsum is that it has aProductLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has aPriceLorem Ipsum is simply dummy text ind
27、ustry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has aPlaceLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown pr
28、inter took a galley.The point of using Lorem Ipsum is that it has aPromotionMarketing Mix 4PsEnter subtitle information textLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem
29、 Ipsum is that it has aProductLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has aPriceLorem Ipsum is simply dummy text industry.Lorem Ipsum has been ind
30、ustrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has aPlaceLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point
31、of using Lorem Ipsum is that it has aPromotionTARGETMARKETMarketing Mix 4PsEnter subtitle information textLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of typ
32、e andPredefined chunks as necessary,making this the first true generator on the Internet.Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of type andPredefined c
33、hunks as necessary,making this the first true generator on the Internet.Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of type andPredefined chunks as necessar
34、y,making this the first true generator on the Internet.Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of type andPredefined chunks as necessary,making this the
35、 first true generator on the Internet.Marketing Mix 4PsEnter subtitle information text1ProductLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of type andPredefi
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37、as necessary,making this the first true generator on the Internet.3PlaceLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of type andPredefined chunks as necessar
38、y,making this the first true generator on the Internet.4PromotionLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of type andPredefined chunks as necessary,makin
39、g this the first true generator on the Internet.Marketing Mix 4PsEnter subtitle information textLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of typePredefine
40、d chunks as necessary,making this theProductLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of typePredefined chunks as necessary,making this thePlaceLorem Ipsu
41、m is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of typePredefined chunks as necessary,making this thePromotionLorem Ipsum is simply dummy text of the printing and typeset
42、ting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of typePredefined chunks as necessary,making this thePriceMarketing Mix 4PsEnter subtitle information textLorem Ipsum is simply dummy text of the printing and typesetting i
43、ndustry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of typePredefined chunks as necessary,making this theLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy t
44、ext ever since.The 1500s,when an unknown printer took a galley of typePredefined chunks as necessary,making this theLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a gal
45、ley of typePredefined chunks as necessary,making this theLorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since.The 1500s,when an unknown printer took a galley of typePredefined chunks as necessary,making this the12
46、34ProductPlacePromotionPriceMarketing Mix 4PsEnter subtitle information textTARGETMARKETLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has aProductLorem
47、Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has aPriceLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever sinc
48、e the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has aPlaceLorem Ipsum is simply dummy text industry.Lorem Ipsum has been industrys standard dummy text ever since the 1500s,when an unknown printer took a galley.The point of using Lorem Ipsum is that it has
49、aPromotionMarketing Mix 4Ps-ProductEnter subtitle information textProduct design features,qualityProduct assortment product range,product mix,product linesBrandingPackaging and labelingServices(complementary service,after-sales service,service level)Guarantees and warrantiesReturnsManaging products
50、through the life-cycleA product refers to an item that satisfies the consumers needs or wants.Products may be tangible(goods)or intangible(services,ideas or experiences).ProductPricePlacePromotionMarketing Mix 4Ps-PriceEnter subtitle information textPrice strategyPrice tacticsPrice-settingAllowances
