1、Unit 4 Living with technologyProjectBest practices for a future high-tech product introduction Best practices for a future high-tech product introduction 1. Determine your unique selling points (USP)2. Define your target users3. Exhibit the usage scenario4. Create a product-driven culture5. Time you
2、r launch right 1. Determine your unique selling points (USP) What problem does it solve? Is it simple to use? Is it of great value? Does it offer a feature that similar products dont? 1. Determine your unique selling points (USP)InstaTrip watchto make travel stress a thing of the pastall you need to
3、 do is click a few buttonsyou could be away from your busy life and travel to far distant land instantlyfeaturing a state-of-the-art touchscreen and a virtual three-D globe2. Define your target users Age Gender Social media sites they use Websites they visit Family life Likely hobbies Likely pain po
4、ints Location Job role Disposable incomeAs for InstaTrip watchfor different ages, genders and occasions3. Exhibit the usage scenarioa wonderful visiona description of a course of action that a situation may take3. Exhibit the usage scenarioInstaTrip watchOnce you choose your destination, built-in se
5、nsors map your body and the latest transport technology take you there in an instant!Scenario 1:3. Exhibit the usage scenarioInstaTrip watchInstaTrip watch is fashionable and “youll be the envy of all your friends wherever you go from pubs to offices.” Scenario 2:3. Exhibit the usage scenarioInstaTr
6、ip watchWhether you need a break from your busy life, have to go home for something or just what an adventure, the InstaTrip watch makes travelling easy.Scenario 3:4. Create a product-driven culturea shared mind-setThe people behind a product play a crucial part in its launch.4. Create a product-dri
7、ven culture Survey them Create newsletters Send a personalized note Respond to emails Blog Give them a call Go visit4. Create a product-driven culture Be active on Twitter and Facebook Provide exceptional customer service Use Instagram Offer webinars Empower your salespeople Interact through an app
8、Monitor review sites5. Time your launch rightIs the product seasonal?Is there enough money to support the launch and get the product off the ground?Are you in a position to meet demand if it should be higher than expected? Best practices for a future high-tech product introduction 1. Determine your unique selling points (USP)2. Define your target users3. Exhibit the usage scenario4. Create a product-driven culture5. Time your launch right
