1、Extended readingUnit 4ReadingRead t he text and complete t he following.Para.6 (9) _Production placementPara.5 (8) _Brand ambassadorsPara.4 (7) _Slogans Para.3 (6) _ Reasons for advertising on mass mediaPara.2 History Part 1 Para.1 Introduction Part 2 Para. (1) _ (2) _Relationship betweenadvertising
2、 and mass mediaPart 3 Para. (3) _ (4) _Techniques usedby advertisersPart 4 Para. (5) _ Future development23 46 7Advertising:the power of persuasionChoose the best answer. From Paragraph 1, we learn that advertisements. A. exist in everyones daily lifeB. are disturbing everyones lifeC. can promote an
3、y product or serviceD. can determine what one buys What is the relationship between advertising and the mass media? A. Old newspapers had a negative effect on advertisements. B. Smartphone apps make the biggest difference to advertisements. C. Advertisements promoted the development of the mass medi
4、a. D. Advertisements are growing hand in hand with the mass media. Choose the best answer. What kind of person is likely to be chosen as a brand ambassador? A. A famous actor who runs a business. B. A sports star who likes fast food. C. A fictional character who is popular. D. Any celebrities who lo
5、ok sweet. Which of the following is an advertisement that is not so obvious? A. A slogan. B. A brand ambassador. C. Game equipment with real brand names. D. Goods displayed in the shops. What will be the biggest feature of the advertisements in the future? A. It will be more digital and personalized
6、. B. It will give us bigger and special discounts. C. It will reach more people than ever before. D. It will be more personalized and efficient. Reading Read paragraph 1 and answer the following question.What is the purpose of advertising?Advertising aims to promote a product or service. In other wo
7、rds, it tries to persuade people to buy it.Reading Read paragraphs 2 to 3 and answer the following question.(1) How have advertising and the mass media developed hand in hand?(2) What is the purpose of a mass media advertising campaign?The history of advertising has always been closely linked with t
8、hat of themass media. As media channels have grown in number and type, so haveadvertisements. A mass media advertising campaign is often launched by a company to promote its product or service.Reading Read paragraphs 4 to 6 and answer the following question.(1) What is the power of memorable slogans
9、?Memorable slogans can not only boost sales but can also become part of popular culture.(2) What is a “brand ambassador”?A “brand ambassador” is usually a famous actor, a sports star, or even a fictional character that a company or its product is linked to.(3) What types of mass media use product pl
10、acement?Typically, films with huge box-office success and TV shows with high ratings often use product placement. So do video games.Reading Read paragraph 7 and answer the following question.(1) What is the difference between advertising in the past and in the future? In the past, advertising aimed
11、to reach as many people as possible with the same message. In the future, advertising will be more focused on understanding individual customers and sending them advertisements that are tailored to their specific needs.Expression1. _总之；简言之(para1)2. _指的是3. _换句话说4. _说服某人做某事5. _与.有关(para2)6. _手拉手地；联合7.
12、 _被放置在(para3)8. _在高峰时期9. _大量的；很多10._除.之外（还有，也）in shortrefer toin other wordspersuade sb to do/into doingbe linked withhand in handbe placed onat peak timesa huge number ofin addition to Expression11._意识到；觉察到 12._渴望，想要做某事13._根据，以为基础(para4)14._呼吁；上诉；要求；对有吸引力15._连接；与联系16._通过；使被理解17._把和连接/联系起来(para5)18.
13、_对有影响；对起作用(para6)19._倾向于，很有可能(para7)20._以为目标be aware ofa desire to do sthbe based onappeal toconnect with get acrosslink to have an effect onbe likely tobe targeted atReread the passage and fill in the blanks Advertising, an activity of (1) a product or service and trying (2) you to buy a product or
14、 service, has become part of our modern life. As media channels have grown in number and type, so have (3) . When a company wants to promote a product or service, it often (4) a mass media advertising campaign. (5) on the psychology behind creating a desire to buy, advertisers have developed ways of
15、 persuading people (6) purchasing their products or services, including creating a (7) slogan, linking their company or product (8) a “brand ambassador” and using product (9) in films and games. Advertising in the future will be more personalized and (10) to specific needs. promotingto persuadeadvertisementslaunchesBasedintomemorabletoplacementtailoredThank you
