1、Unit 1 The mass mediaExtended reading1. What other things we can read on the Internet except for the news?2. Where do advertisements usually appear?Novels, advertisements, messages and so on.Almost everywhere.Step 1 Lead-inHave you ever purchased a product or service after seeing the advertisement p
2、romoting it? Why or why not?2 Step Step 2 DiscussionCan you guess what this advertisement about?Would you buy this product after watching the video?Step 3 ReadingTopic sentence of each paragraph点击点击添加标题添加标题点击点击添加标题添加标题点击此处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题AnalysisPara.6 (9) _Para.5 (8) _Para.4 (7) _Par
3、a.3 (6) _Para.2 Part 1 Para.1 Part 2 Para. (1) _ (2) _Part 3 Para. (3) _ (4) _Part 4 Para. (5) _ Advertising:the power of persuasionRead para. 1 and answer the following question What is the purpose of advertising? Advertising aims to promote a product or service. In other words, it tries to persuad
4、e people to buy it.Step 4 Careful readingRead para. 2-3 and answer the following questions. How have advertising and the mass media developed hand in hand?The history of advertising has always been closely linked with that of the mass media. As media channels have grown in number and type, so have a
5、dvertisements. What is the purpose of a mass media advertising campaign?A mass media advertising campaign is often launched by a company to promote its product or service.Read para. 4-6 and answer the following questions.What is the power of memorable slogans?What is a “brand ambassador”?What types
6、of mass media use product placement?Memorable slogans can not only boost sales but can also become part of popular culture.A “ brand ambassador ” is usually a famous actor, a sports star, or even a fictional character that a company or its product is linked to .Typically, films with huge box-office
7、success and TV shows with high ratings often use product placement. So do video games.Read para. 7 and answer the following questions. What is the difference between advertising in the past and in the future? What is the relationship between paragraph 2 and paragraph 7? In the past, advertising aime
8、d to reach as many people as possible with the same message. In the future, advertising will be more focused on understanding individual customers and sending then advertisements that are tailored to their specific needs.These two paragraphs echo each other in the idea that advertising always develo
9、ps hand in hand with the mass media.Further thinking:What is your favorite advertisement? What techniques does it use to promote the product or service?Step 5 Further thinking1. What advantages and disadvantages the advertising brings to us?Advertising Advantages Disadvantageslet the customers know
10、more about the products;some advertising aims to teach us and help us lead better lives;.advertising plays tricks on customers;advertising will not tell people the complete truth;advertising makes people puzzle about what to buy;.Step 6 Critical thinking2. Whats your attitude towards advertising tailored to individual customers needs? Give reasons for your answer. ？1. Mark the difficult language points you cant understand.Homework
