1、Warming up - a survey Where do you get the information of a product or service before you buy it?p Newspapers or magazinesp Advertisements p Friends or relativesp Leafletsp Other approachesPara 1 Whats the definition and purpose of advertising?It refers to the activity of promoting a product or serv
2、ice. In other words, it refers to persuade people to buy a product or service.to help sell a new product, film etc by offering it at a reduced price or by advertising it 促销；推销to make sb do sth by giving them good reasons for doing it 劝说；说服Main idea: the _ of advertisingintroduction Para 2-3 Main ide
3、a: _ between advertising and the mass mediarelationship 1. The history of advertising has always been closely linked with that of the mass media.2. develop hand in hand 3. As media have grown in number and type, so have advertisements.Find out some sentences or phrases in para. 2 to show the relatio
4、nship.Para 3 Why does a company usually use mass media to advertise a product or service?large audienceperfect vehicle for advertiserscreate a desire to buyboost bussinessPara 4-6 Main idea: _ used by advertiserstechniques What are the techniques employed by advertisers? 1. a memorable slogansimple
5、butimpressive languageappeal to our emotions Is there any memorable slogan that you still remember?Para 4-6 Para 4-6 positive emotionsPara 4-6 What are the techniques employed by advertisers? 2. brand ambassador If your were a product manager, how would you select the perfect brand ambassador? Para
6、4-6 What are the techniques employed by advertisers? 3. product placement Where can the advertisement be placed? soft selling advertisementPara 7 Main idea: the _ and _ of advertisingchangewide audienceunderstand individual customers and send them advertisements that are tailored to special needs.fu
7、turemore digitalmore personalizedchange:future:comprehensive reading What the authors attitude towards advertisement?A. positiveB. negativeC. objectiveD. subjectiveAdvertising: the power of persuasionWhy does the author use this title?further thinking What other factors make a good advertisement? A slogan which communicate an idea effectively can boost sales and even became part of popular culture.
