1、UNIT 1 The mass mediaExtended reading & ProjectExtended reading How many kinds of advertisements can you think of?Lead-inWhats your favourite advertisement? Why？Lead-inThe passage introduces the definition of advertisement，its relationship with the mass media，functions，modes of operation and its fut
2、ure.ReadingReading 课文篇章结构梳理与提示课文篇章结构梳理与提示Part 1（Para. 1）：The definition of advertising.Part 2（Para. 2）：The relationship between advertising and the mass media.Part 3（Para. 3）：The functions of advertising.Part 4（Paras. 4-6）：How advertising works.Para. 4：The technique of creating a slogan.Para. 5：The
3、technique of relating a “brand ambassador”.Para. 6：Product placement.Part 5（Para. 7）：The future of advertising.ReadingReading What is advertising? What is the relationship between advertising and the mass media? What are the functions of advertising? How does advertising work? What is the future of
4、advertising?Write a summary of the magazine article. Use the following questions to help you.AReadingAdvertising refers to the activity of promoting a product or service. The history of advertising has always been closely linked with that of the mass media，which reaches so many people and is a perfe
5、ct vehicle for advertisers. Advertising makes people aware of a product or service. A successful advertisement will also create a desire to buy，thus boosting business. A common technique to make an impact in advertising is to create a memorable slogan. Another technique advertisers often employ is t
6、o link their company or product to a“brand ambassador”. Whats more， product placement is typically used in films with huge box-office success and TV shows with high ratings. Now， advertising is becoming more digital and more personalized. In the future，advertising will be even more about understandi
7、ng individual customers and sending them advertisements that are tailored to specific needs. ReadingWhat is your favourite advertisement? What techniques does it use to promote the product or service?BWhat is your attitude towards advertising tailored to individual customers needs? Give reasons for
8、your answer.CReading1. Read the text again and try to retell it.2. E-mail your friends about your favourite advertisement.3. Finish the workbook.HomeworkProjectReporting on a recent eventPreparationAs a class, discuss what areas of news you are interested in. You can use the ideas below or think of
9、other ideas. Then in groups, choose one area of news and pick an event in thisarea to report on.PreparationAs a group, research your chosen event. You can interview someone or turn to different kinds of media for related information.As a group, write your news report. Use the example below to help you. Then present your news report to the rest of the class.ActionAction1. Polish the news report.2. Finish the workbook.Homework
