1、Unit 1 The mass mediaExtended reading1 Step Brainstorming1. What other things we can read on the Internet except for the news?2. Where can we find the advertisement on the Internet?Novels, advertisements, messages and so on.Almost everywhere.2 Step PredictingWhat aspects will be talked about in the
2、article?How do the advertisements persuade people the buy something?What is advertising,How does advertising persuade people to buy sth,.Attractive pictures and words,Super stars,.The main idea of each paragraph:3 Step Fast-readingPara.1Para.2Para.3Para.4-6Para.7Definition of the advertisingRelation
3、ship between advertising and the mass media Function of advertisingWays advertisers developed to persuade people into purchasing products or servicesFuture of advertisingRead para. 1 and answer the following question4 Step Careful reading What is advertising? It refers to the activity of promoting a
4、 product or service. In other words, it refers to persuade people to buy a product or service.Read para. 2 and answer the following questions.4 Step Careful reading What is the relationship between advertising and the mass media?The history of advertising has always been closely linked with that of
5、the mass media. From the ancient simple advertisements painted on outdoor signs to the colorful, interactive ones in smartohone apps, advertising and the mass media have developed in hand.Read para. 3 and answer the following questions.4 Step Careful reading Why does a company launch a mass media ad
6、vertising campaign when it wants to promote a product or service?Because the mass media reaches so many people, it is a perfevt vehicle for advertisers. In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business.Wha
7、t are the functions of advertising?Read para. 4-6 and answer the following questions.4 Step Careful readingWhat ways the advertisers have developed to persuade people into purchasing their products or services?What ways are slogan used to make us remember the product or service?Slogans, brand ambass
8、adors and product placement.Slogans use simple but impressive language.How does advertising work?Read para. 4-6 and answer the following questions.4 Step Careful readingWho can be a “brand ambassador”? Why they employ the brand ambassador to promote their product or service?Why did the author say so
9、me advertisements are not so obvious? What mass media use product placement?A famous actor, a sports star, or even a fictional character. Because the more we like the brand ambassador, the more we wll be attracted to buy the product.Product placement is typically used in films with huge box-office s
10、uccess and TV shows with high ratings. Besides the films and TV shows, other types of mass media use product placement too, including video games.Read para. 4-6 and answer the following questions.4 Step Careful readingFurther thinking:What is your favourite advertisement? What techniques does it use
11、 to promote the product or service?Read para. 7 and answer the following questions.4 Step Careful reading What are the past, present and future of advertising?In the past, advertising was all about reaching as many people as possilble with the same message,Now, advertising is becoming more digital a
12、nd more personalized. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to special needs.Write a summary of the magazine article with the answers above. Pay attention to the conjuctions.5 Step SummarizingDefinition
13、 of advertisingRelationship between advertising and the mass mediaFunctions of advertisingThe future of advertisingHow advertising worksOrganized What advantages and disadvantages the advertising brings to us?6 Step Critical thinkingAdvertising Advantages Disadvantageslet the customers know more abo
14、ut the products;some advertising aims to teach us and help us lead better lives;.advertising plays tricks on customers;advertising will not tell people the complete truth;advertising makes people puzzle about what to buy;.Whats your attitude towards advertising tailored to individual customers needs? Give reasons fir your answer.6 Step Critical thinking ？1. Polish your summary of the magazine article after class;2. Mark the difficult language points you cant understand.Homework
