1、Unit 1The mass mediaExtended reading 词汇知识自主学习. 根据英文释义写出正确的单词1. the pointed top of a mountain _2. to tell the public about a product _ 3. to make sth. become better or more successful _4. to buy sth. _5. (something) worth remembering _6. to pay the costs of a particular event, programme, etc. as a wa
2、y of advertising _peakadvertiseboostpurchasememorablesponsor7. an amount of money that is taken off the usual cost of sth. _8. to make sb. laugh or smile _9. a band of radio waves used for broadcasting television _10. the scientific study of the mind and how it influences behaviour _discountamusecha
3、nnelpsychology. 选词填空get across; brighten up; in short; in other words; hand in hand; appeal to; search for; be tailored for; be linked with; be based on1. Fresh flowers will _any room in the house. 2. _, I like online reading more than paper reading. 3. You have to _what it is. 4. _, he is determine
4、d to reach his destination. 5. I saw them making their way, _, down the path. brighten upIn shortget acrossIn other wordshand in hand6. I had a feeling that the challenge _him. All he needed was persuasion. 7. You can use a directory service to _people on the Internet. 8. All our courses can _the ne
5、ed of individuals. 9. Knowledge must _training, practical experience. 10. The novel _his travels in India. appealed tosearch forbe tailored forbe linked withis based on. 根据课文及汉语提示补全句子1. As media channels have grown in number and type, _(广告也在增长). 2. You will hear a variety of slogans _(任何时候你打开电视). 3.
6、 I was concerned that the students and the senior residents wouldnt get along easily, but _(结果却恰恰相反). so have advertisementsany time you turn on the TVit turned out to be the exact opposite阅读精析合作学习Task 1框架宏观建构: 整体理解 Skim the passage and fill in the blanksAdvertising: the power of persuasionPart 1. W
7、hat is advertising exactly? the activity of _ a product or servicePart 2. The relationship between advertising and the mass mediahave developed _Part 3. The functions of advertisinga perfect _ for advertisersPart 4. Persuading ways of advertisingcreate a _ sloganlink company or product to a “brand _
8、”product _ used in films and TV shows Part 5. The future of advertisingwill be _ to specific needs promotinghand in handvehiclememorableambassadorplacementtailoredTask 2文本微观剖析: 细节探究 1. Choose the best answer. (1)From Paragraph 1, we learn that advertisements. A. exist in everyones daily lifeB. are d
9、isturbing everyones lifeC. can promote any product or serviceD. can determine what one buys(2)What is the relationship between advertising and the mass media? A. Old newspapers had a negative effect on advertisements. B. Smartphone apps make the biggest difference to advertisements. C. Advertisement
10、s promoted the development of the mass media. D. Advertisements are growing hand in hand with the mass media. (3)What kind of person is likely to be chosen as a brand ambassador? A. A famous actor who runs a business. B. A sports star who likes fast food. C. A fictional character who is popular. D.
11、Any celebrities who look sweet. (4)Which of the following is an advertisement that is not so obvious? A. A slogan. B. A brand ambassador. C. Game equipment with real brand names. D. Goods displayed in the shops. (5)What will be the biggest feature of the advertisements in the future? A. It will be m
12、ore digital and personalized. B. It will give us bigger and special discounts. C. It will reach more people than ever before. D. It will be more personalized and efficient. 2. Reread the passage and fill in the blanks. Advertising, an activity of (1)_ a product or service and trying (2)_ _ you to bu
13、y a product or service, has become part of our modern life. As media channels have grown in number and type, so have (3)_. When a company wants to promote a product or service, it often (4)_ a mass media advertising campaign. (5)_ on the psychology behind creating a desire to buy, advertisers have d
14、eveloped ways of persuading people (6)_ purchasing their products or services, including creating a (7)_ slogan, linking their company or product (8)_ a “brand ambassador”and using product (9)_ in films and games. Advertising in the future will be more personalized and (10)_ to specific needs. promo
15、tingtopersuadeadvertisementslaunchesBasedintomemorabletoplacementtailored3. Long sentence analysis. 译文: _, 它通常会发动一场大众媒体广告运动。这就是为什么当一家公司想推销一种产品或服务时译文: 这不仅会让他们觉得更有价值, 让他们看到自己最感兴趣的东西, _而且也会帮助公司更有效地锁定客户, 对销售产生积极的影响。(3)Though it was the first time many of the students had taken part in a volunteer progra
16、mme like this(让步状语从句), they were eager to share various interesting topics with the residents, such as how to use mobile phones and go online on the computer. 译文: _, 但他们渴望与居民分享各种有趣的话题, 譬如如何使用手机和使用电脑上网。虽然这是许多学生第一次参加这样的志愿者项目Task 3阅读思维升华: 主题实践 1. What should we do when living in an explosion of adverti
17、sing? (Critical Thinking批判性思维)_The purpose of advertising is to promote the sale of products. We shouldconsume wisely and choose goods according to our personal preferences andneeds instead of the advertisements. 2. How can you, if you are a journalist, make your reports seem convincing and accurate
18、? (Creative Thinking创造性思维)_ Use a quote, and always introduce who you are quoting and use the exact words that they said. Use indirect speech with reporting verbs like say, tell or ask. 要点精研探究学习1. advertisement n. 广告, 启事, 广告活动, 广告宣传*I have seen your companys advertisement and am keen to gain more de
19、tailed information. 我看到了贵公司的广告, 渴望得到更详细的信息。*If you want to appeal to more customers, try advertising in the local paper. 如果你要吸引更多顾客, 就试试在当地报纸登广告。*We are currently advertising for a new sales manager. 目前我们公开征聘一位新的销售经理。【词块积累】(1)publish an advertisement发布一则广告(2)advertise for登广告征求(寻找)某物; 登招聘(待聘等)广告【熟词生义
20、】I wouldnt advertise the fact that you dont have a work permit. 我不会向外声张你没有工作许可证这件事。( )v. 展现, 宣传【即学活用】 (1)语法填空While I was looking through the news online, up came an _ (advertise) for cars. We should advertise _ someone to look after the garden. (2)You should try to _on the notice board of the post o
21、ffice where a lot of great services are advertised. 你应该设法在邮局的布告栏上登个广告, 那里有很多很棒的服务在做广告。advertisementforput an advertisement2. persuade v. 说服; 使信服*(2020全国卷) I do know how upset the shop staff can get, but I try to persuade them to keep smiling. 我知道店员会有多生气, 但我试着说服他们保持微笑。*Advertisements persuade us that
22、 newer is better and that we will be happier with the latest products. 广告说服我们越新越好, 以及我们使用最新的产品会更开心。*I persuade him into studying hard so that he can realize his dreams and live a better life. 我劝说他努力学习, 这样他才能实现梦想, 过上更好的生活。*After a little gentle persuasion, he agreed to come. 耐心劝说了一下, 他就同意来了。【词块积累】(1)
23、persuade sb. to do sth. =persuade sb. into doing sth. persuade sb. not to do sth. =persuade sb. out of doing sth. persuade sb. of sth. /that. . . 使某人相信(2) persuasion n. 说服; 说服力; 信念(3) persuasive adj. 有说服力的; 劝诱的, 劝说的【名师点津】persuade sb. to do sth. =convince sb. to do sth. =persuade sb. into doing sth.
24、=talk sb. into doing sth. 说服某人做某事(强调结果, 成功说服)try to persuade sb. to do sth. =advise sb. to do sth. 尽力说服某人做某事(强调过程, 不一定能说服对方)【即学活用】(1)用persuade的适当形式填空She managed _her husband to give up smoking, but failed. Our job, therefore, is not only change, but _. No matter how _you are, there will be objection
25、s. (2)句型转换I allowed myself to be persuaded into entering the competition. =I allowed myself to be persuaded _the competition. to persuadepersuasionpersuasiveto enter【补偿训练】(1)语法填空He will doubtless try and persuade his colleagues _(change) their minds. (2)Maybe you should _because it does harm to his
26、health. 也许你应该劝你的父亲不要喝酒, 因为这对他的健康有害。to changepersuade your father out of drinking3. be linked with与有关; 与相连*(2019全国卷)The purpose of the HUNCH program is to link space technology with school education. HUNCH计划的目的是将空间技术与学校教育联系起来。*If they like your stuff, they will link to you. 如果他们喜欢你的东西, 他们会联系你。*The ab
27、ility to praise someone else does not seem to be linked with a persons ability. 称赞别人的能力似乎与个人能力无关。*There is strong evidence of a link between exercise and a healthy heart. 有充分的证据证明锻炼与心脏健康有联系。【词块积累】(1)link. . . with. . . =link. . . to. . . 把连接到; 与有关; 与有联系(2)link n. 环节; 联系, 关系a link between. . . and. .
28、 . 和之间的联系【即学活用】(1)语法填空(2019天津高考)Most food webs, for instance, consist of many weak _(link) rather than a few strong ones. Whether pollution is directly _(link) to the disease is under debate. (2) There is convincing evidence that skin cancer _exposure to the sun. 有令人信服的证据表明皮肤癌与暴露在阳光下有关。linkslinkedis
29、 linked to/with4. memorable adj. 难忘的, 值得纪念的*(2019江苏高考)Whatever your age or interests, Buxton has something to see or do to make your visit truly memorable. 无论你的年龄或兴趣是什么, Buxton都有可以看或做的事情, 使你的参观真正难忘。*A film will be made in memory of those brave firefighters. 为了纪念那些勇敢的消防战士, 一部电影即将开拍。*In the part of pr
30、ize-awarding, every volunteer was issued with a Certificate of Excellent Volunteer and memorial postcards. 在颁奖环节中, 每个志愿者都获得了“优秀志愿者证书”和纪念明信片。【词块积累】(1)memory n. 记忆, 记忆力; 内存, 计 存储器; 回忆in memory of 为了纪念(2)memorize vt. 记住, 背熟; 记忆(3)memorial n. 纪念仪式; 纪念物; adj. 纪念的, 追悼的a memorial statue/prize 纪念像/奖【即学活用】(1
31、)语法填空I still remember the hard-working _(memory) time in high school. People have to _(memory) about 600 characters before they can do even basic reading and writing. (2)The Dragon Boat Festival is _Qu Yuan, a poet in ancient China. 端午节是为了纪念屈原, 中国古代的一位诗人。(3)The painting will be _to a remarkable woma
32、n. 这幅油画将成为对一位杰出女性的永久纪念。memorablememorizein memory ofa lasting memorial5. get across被传达, 被理解, 把讲清楚*(2020浙江高考)Each play has a theme or central idea which the playwright hopes to get across through dialogue and action. 每出戏都有一个主题或中心思想, 剧作家希望通过对话和动作来传达这个主题或中心思想。*(2021浙江高考)His own children have got into t
33、he habit of playing outside now: “We just send them out into the garden and tell them not to come back in for a while. ”他自己的孩子现在已经养成了在外面玩耍的习惯: “我们只要把他们送到花园里, 告诉他们暂时不要回来。”*Telephones are down so he cant get through. 电话出了故障, 所以他打不通。【词块积累】get on上(车、船等); 进展, 进行; 相处get off下(车、船等)get into进入; 陷入; 养成get on/
34、along (well) with进展(顺利); 与相处(得好)get around四处走动(旅行); (消息等)传播get through通过; 完成; 接通(电话)【即学活用】(1)语法填空She found it difficult to get _ with her, possibly because of the difference in their ages. I had created a way to get my message _ while using as few words as possible. (2)To avoid forgetting to follow
35、your plan, try to _looking at your calendar every day. 为避免忘记遵循计划, 要养成每天看日历的习惯。on/alongacrossget into the habit of【补偿训练】语法填空(1)After getting _ the train, we got _ the car and headed for the airport. (2)I felt victorious that I got _ the rest of class without crying, but at my next free period I had t
36、o face him. offintothrough6. absorb v. 理解, 掌握; 吸收; 吸引全部注意力*(2020新高考全国卷)In fact, most people only absorb about 20 percent of a speakers message. 事实上, 大多数人只吸收了演讲者所传达的20%的信息。*He lay down here, drew straw over himself, and was soon absorbed in thinking. 他躺在这里, 用稻草盖住自己, 很快就陷入了沉思。*Pay attention to new med
37、ia, absorb new technologies and go your own way. 要重视新媒体, 吸收新技术, 走自己的路。*Every day he took a mysterious book out of his desk and absorbed himself in it when he was free. 他天天从课桌里拿出一本神秘的书, 趁有空的时候就潜心研读。【词块积累】(1)absorb ones attention吸引某人的注意力absorb oneself in全神贯注于(2)absorbed adj. 全神贯注的, 专心致志的(be) absorbed
38、in全神贯注于, 专注于【知识延伸】“全神贯注于”的其他常见表达: be buried in/be occupied in/be lost in【即学活用】(1)语法填空_ (absorb) in painting, John didnt notice evening approaching. A good book could absorb _ (we) attention so completely that for the time being we forget our surroundings. (2)When we played the video at the graduatio
39、n ceremony, students and teachers _. 当我们在毕业典礼上播放视频时, 学生和老师都很专注。Absorbedourgot/were absorbed in it(3)I especially enjoy myself in painting class, it really _. 我特别喜欢画画课, 它让我真正的开心、平静和专注。makes me happy, calmand absorbed7. discount n. 折扣vt. 打折出售*Now we have a special offer for 10 days, during which you c
40、an enjoy a half price discount and a free delivery. 现在我们有10天的特别优惠, 在这期间您可以享受半价折扣和免费送货。*The news reports were being discounted as propaganda. 人们认为这些新闻报道不过是为了宣传, 不可全信。*Energy drinks give you less energy if you buy them at a discount. 你打折买来的能量饮料, 为你提供的能量会变少。【词块积累】(1)at a discount打折扣; 不受欢迎, 没销路get/give/
41、offer a discount得到/给予/提供折扣discount rates/prices贴现率; 折扣价(2)discount sth. as sth. 认为不重要; 对不全信【知识延伸】(1)count v. 数; 计数; 认为, 看作; 重要, 有价值; 算作count. . . as. . . 把看作count in/out把/不把计算在内count on/upon指望, 依靠count on it that. . . 依靠/指望(2)countable adj. 可数的countless adj. 无数的, 数不尽的【即学活用】(1)语法填空We have made an adj
42、ustment and give you a special _(discount) of 3 percent. Her sincere explanation _(be discount) as a lie. (2) Honesty will never be _. 诚实永远是受欢迎的。discountwas discountedat a discount【补偿训练】语法填空(1)The whole team counts _ Lang, and she seldom lets them down. (2)It is not the activities we organize but ou
43、r classmates involvement that _ (count). (3)(2019天津高考) However, technology is also the application of scientific knowledge to solve a problem, touching lives in _ (count) ways. oncountscountless8. tailor v. 专门制作, 定做n. 裁缝*Youll get in more questions, the discussion will be tailored to what you need m
44、ost help on. 你会得到更多的问题, 讨论将针对你最需要帮助的方面。*Mr Smith asked the tailor to make some new clothes to his own measure. 史密斯先生让裁缝按他自己的尺寸做了几件新衣服。*Her new colleagues have reviewed her resume and helped her tailor it for health care jobs. 她的新同事们看了她的简历, 帮助她改动使之更适合健康护理工作。【词块积累】(1)tailor sth. to/for sb. /sth. 为专门制作
45、; 使适合(2)tailored adj. 定制的; 合身的; (为特殊目的或人)制作(或修改)的be tailored to (do) sth. 根据定制; 适合于【即学活用】(1)语法填空He came in, dressed in a beautifully _(tailor) suit. Most travel agents are prepared to tailor travel arrangements _ meet individual requirements. Arrangements can be tailored _(meet) individual requireme
46、nts. (2)Special programmes of study _the needs of specific groups. 制订特殊课程, 以满足特定群体的需要。tailoredtoto meetare tailored to9. brighten up(使)增添乐趣; (使)明亮*(2020天津高考) The Presidents eyes, brightened at her show of spirit. 看到她精神抖擞的样子, 总统眼前一亮。*A personal letter will usually brighten up a persons day. 一封私人来信往往就
47、能使人一天心情愉快。【词块积累】cheer up 使高兴; 使振奋come up走近; 发生; 开始; 上升; 发芽; 被提出make up编造(说法、解释等); 组成; 弥补; 化妆; 和好; 整理light up 照亮; 点亮take up举(拿、捡、拔)起; 占据; 开始从事pick up拾起; 接收(信号); (偶然)学会; 得到; 用车接; 好转【即学活用】(1)选用适当的短语填空pick up, take up, come up(2021浙江高考)However, what my children want to do after school is _a screenany sc
48、reenand stare at it for hours. Peter will _his post as the head of the travel agency at the end of next month. pick uptake up(2019天津高考)On a regular day, students at the school sometimes _to him to say theyre not feeling well or other times to tell him about something that happened at break. (2) Upon
49、 arriving at the classroom, the author _by a warm welcome. 一到教室, 作者就因受到热烈欢迎而精神振奋。(3)Bright curtains can _a dull room. 色彩鲜艳的窗帘可以让单调的房间变得亮丽起来。come upwas cheered upcheer/brighten/light up10. amuse v. (提供)消遣, 逗笑*Not everyone experiences anger in the same way; what angers one person may amuse another. 不是
50、每个人都以同样的方式体验愤怒; 一个人的愤怒可能会让另一个人开心。*(2020新高考全国卷)Museums must compete for peoples spare time and money with other amusements. 博物馆必须与其他娱乐活动争夺人们的业余时间和金钱。*Dan was both surprised and amused at the news. 这消息既使丹感到惊奇又使他感到好笑。*You come over as a capable and amusing companion. 你让人觉得是一个能干而有趣的同伴。【词块积累】(1) amuse on
