1、21 Secrets to Becoming A Good SpeakerKai-Fu LeeManaging DirectorMicrosoft Research, ChinaWe Present Every Day! Not just conference talks. Product group meetings BillG / TAB meetings Preamble to a demo Convince a product group to be interested Present patent to a lawyer Present a group result at offs
2、ite “Elevator” talksBut Im not good at it. Presentation skills can be acquired. Examples: Bill Gates Kai-Fu LeeWhat Youll Learn Today: Communication skills Preparing the Talk Delivering the Talk Handling Q&A 21 secrets to becoming a good speaker.What is Communication Skills? Verbal (words spoken) Vo
3、cal (tone, range, appeal, credibility of voice) Visual (physical appearance, clothing, gestures, eye contact) 7% 38% 55%CommunicationSkills“Without effective delivery, a speech of the highest mental capacity can be held in no esteem.With effective delivery,even one with moderate abilities maysurpass
4、 those of the highest talent.”- Cicero “The man who can think and does not knowhow to express what he thinksis at the level of him who cannot think.”- PericlesThe Importance of Communication SkillsCommunication Skills = Fake? Most important factor is PASSION! If youre passionate, your vocal & visual
5、 skills will come naturally. Passion could come from subject, experience, or environment. “There is just one sure cure for bad speeches Get truly excited on the subject, and 99 percent of the faults of your speaking will disappear.”- Robert Montgomery But there are skills to be learned.Like reading,
6、 writing, typing.Must learn this, if you want your work to be understood!Verbal Skills Be simple and clear! Dont ramble. Stop to think if you need to. Example one: Dan Quayle celebrates democracy: Example two: Dan Quayle trying to say “A mind is a terrible thing to waste”Verbal Skills Speaking is no
7、t like writing! Use simple words. Dont use complex sentences. Can you understand this: Dont use ambiguous words in speech.Vocal Skills Project & resonate your voice. No “UM”s and “ER”s. (Pause instead). Silence is a tool (To draw attention).Vocal Skills Play your voice with pitch and tempo. To ampli
8、fy a point, slow down, speak loudly, exaggerate inotation, pause in the right places. “You are right. I am wrong” Stalin to Trotsky “Ask not what your country can do for you; ask what you can do for your country”- John F. Kennedy BAD EXAMPLE : “I welcome this kind of examination, because people have
9、 to know whether their president is a crook. Well, Im not a crook.”- Richard M. Nixon Dont use it everywhere!Vocal Skills : Same message; many ways to deiver John Kennedy: “You need to contribute to your country” “Ask not what your country can do for you; ask what you can do for your country”. Quayl
10、e vs. Benson Debate: Quayle: I have as much experience in the Congress as Jack Kennedy did when he sought the presidency. Answer 1: “Jack Kennedy is better than you.” Answer 2: Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mine. Senator, youre no Jack Kennedy
11、.“Vocal Skills : Enthusiasm Passion & Enthusiasm! If youre not passionate, why should we care? Example: Martin Luther King I have a dream.That one dayThis nation will rise upLive up to the true meaning to its creed:We hold these truths to be self-evidentThat all men are created equal. Visual Skills
12、Visual Skills THE most important Appear trustworthy & respectful. US Election 1960 was won on visual skills. Components of Visual Skills Eyes Body Hands FaceVisual Skills Eyes Look forward at audience (trust) Dont shift eyeballs; dont look in corner. Dont look too much at computer screen or your not
13、es. Look at peoples faces (not eyes) 3-6 seconds per person. Shift randomly. Nod, smile, use facial expression.Visual Skills Body Stand up when talking. Walk around = informal. Dont: Rock, shake, lean too much.Visual Skills Hands Gesture complements talk. Should come naturally, without thinking. Mak
14、e sure they match! Need to exaggerate a little Especially with large audience. Dont fidget or put in pocket. Videotape whole talk & watch.Visual Skills Face Show emotion! Most of the time: “I care a lot about this.” “I really believe in this.” “I love my work.” Sometimes (in response to questions).
15、“This is the most outrageous thing Ive ever heard.” “I will have nothing to do with this.”What Youll Learn Today: Communication skills Preparing the Talk Delivering the Talk Handling Q&A 21 secrets to becoming a good speaker.Preparing the Talk Always OVERPREPARE! Preparation includes: Researching th
16、e background. Organizing the talk. Writing the slides. Rehearsing the talk. Last minute things.Researching the Background When youre invited, find out: How long is the talk? Whats the topic? (Say no if you dont care about the topic). Whos the audience. Once you say yes, you are COMMITTED to do a gre
17、at job.Organizing the Talk Youre the salesman. First lesson for salesmen: “Tell them what youre going to say. Say it. Tell them what you said” Very similar to your paper!The Central Message (it) People will not remember everything. Have ONE clear walk-away message. What do you want people to remembe
18、r in 3 months? The answer to the question: “How was the talk?” Repeat it!The Opening Say something provoking! Give a (very short) outline/overview.The Substance Logical. Convincing. Help them remember the message! Anticipate doubts & remove them. Smooth transitions Dont lose the audience OK to re-or
19、der the sub-topics. Keep repeating the message!The Ending End with a BANG! Repeat the message. Say thank you.Writing the Visuals (PowerPoint) Prepation (80% time) First prepare outline (recommend : Word). Then modify outline for: Logic onvincing, flow, transitions. Actual Slide Writing (20% time) Sh
20、ould come almost directly from the outline.Use of Visuals (PowerPoint) Visuals only support your talk. Spend more time on your talk! Simple and clear 1 idea; 3 sub-concepts; = 6 lines. Readable Big & color-coordinated. Dont read from the slides!What if Talk is Complex Dont lose people. Use grayed ou
21、t outline. If idea is complex: Try really hard to avoid complex slides, but If you must use it, use layers (prevent read-ahead & lack of focus). Remember to change slides for printing. Example.If you must use complex layersa good exampleContent ServerProxy ServerClients3. return content1. open conne
22、ction & send requestContent re-authoringClient/UserprofilesAdaptationschemesNetworkmonitoringCaching &pre-fetchingmanagement2. retrieve content 2. retrieve content 3. retrieve network data, user/client profiles4. perform adaptation5. return content1. open connection & send requestUse of Demos / Mult
23、imedia Keeps the talk interesting. Dont overdo it. Should be tied to content. Ordering : 2,N, N-1, N-2,.3, 1 Rehearsing Your Talk Record & listen to every talk at least twice! Record: Best : PowerPoint features. OK : Tape recorder. Must do sometime : Video Ask experienced speaker to critique. Improv
24、e: Style, logic, timing per slide.Get the Timing Right! Running out of time is a disaster. Write how much time should remain on each slide.After youre more experienced. No longer necessary to record. Every new talk still must be rehearsed. Bring notes if you arent confident.Just Before the Talk. Pre
25、pare something matching the occasion. Make sure youre not too tired: Get enough sleep the previous night. Drink 3 cups of coffee!What Youll Learn Today: Communication skills Preparing the Talk Delivering the Talk Handling Q&A 21 secrets to becoming a good speaker.Delivering the Talk Overcoming langu
26、age barrier. Overcoming nervousness. Art of Good Opening & ending. Humor Audience participationOvercoming Language Barrier Perfect English not necessary. Know your limitations. Dont use fancy words, complex sentences. Dont take any chance of looking silly. OK to bring cheat notes!Outline & Script Al
27、ways make an outline. PowerPoint notes; Word Outline. Dont have to use it. It may be best to READ a speech. No excuse not to be fluent! (practice!) Dont stare at paper. (Memorize it if youre prefer).Overcoming Nervousness“Do the thing you fearand the death of fear is certain.”- Ralph Waldo EmersonHi
28、ding Nervousness It is possible to hide nervousness! Dont let the shaking show! Make a fist; hold the lectern. Speak loudly. Take a deep breath. Look at a friendly face. Look above peoples heads.Art of Good Opening & Ending Opening Say something relevant to the occasion. Need to research background
29、before the talk. Ending “If you remember only one thing from this talk, then you should remember XXX”.Humor Good humor: Respectful. Relevant (better yet: original). Short. Plan your jokes: Remember what worked. Use it again!Humor How to tell a joke? Set up (people should know a joke is coming up). P
30、ause after climax (punch line). Move on naturally if no reaction!Audience Participation Best way for people to remember! Ask audience a question Anticipate their answer(s)! Respond with something interesting AND relevant.Be Yourself Learn the skills; dont copy the styles. You must be yourself to be
31、credible. Many styles could be effective: Bill Gates Brilliant technologist Steve Ballmer Powerful salesman Steve Jobs Passionate evangelistWhat Youll Learn Today: Communication skills Preparing the Talk Delivering the Talk Handling Q&A 21 secrets to becoming a good speaker.Q&A Q&A is your chance to
32、: Amplify your points. Increase your credibility.Dealing with Questions Easy Questions Amplify your points! Hard Questions No need to answer directly. But dont hide! Narrow Questions Take offline.Q&A Giving A Good Answer Respect the listener Right body language Repeat the question Complete if people
33、 cannot hear. Paraphrase to help amplify your point. If people are too shy, you start! Dont argue or dismiss a question.21 Secrets#1 Anybody can learn to give a good talk.21 Secrets#2 Dont give a talk unless youre passionate.21 Secrets#3 Use simple and clear words.21 Secrets#4 Play your voice to foc
34、us on key points.21 Secrets#5 Silence is a great tool.21 Secrets#6 Overprepare every talk.21 Secrets#7 Tell them what youre going to say.Say it.Tell them what you said.21 Secrets#8 Have ONE clear central message for:the question “How was the talk”21 Secrets#9 Open your talk with something thought-pr
35、ovoking21 Secrets#10 Slides should be simple & clear.21 Secrets#11 Dont read from your slides.21 Secrets#12 Order your demos.21 Secrets#13 Rehearse & listen to each talkat least twice!21 Secrets#14 Time your talk on every slide.21 Secrets#15 It may be OK to read from a script.21 Secrets#16 Stay awak
36、e!Drink 3 cups of coffee before your talk.21 Secrets#17 It is possible to hide nervousness.21 Secrets#18 Tailor your opening remarks to the occasion.21 Secrets#19 “If you only remember one thing fromthis talk, you should remember XXX”21 Secrets#20 Humor & Interactivity must berelevant and well-planned.21 Secrets#21 Q&A can help you more than the audience.Conclusion Giving a talk is easy It just takes:A little passionA lot of practice!
