1、aO2O USER EXPERIENCE EVOLUTIONAppPC appSERVICE DESIGNCOMPANY ORITENTATIONDELOPMENT COURSE BUSINESS VALUE CHAIN 90 KEY STRATEGYBUSINESS PLOUGHING CONTINUOUS INNOVATIONUSER FOUCSUSER EXPERIENCE ANALYSIS USER EXPERIENCE ANALYSIS BUSINESS MODLEPROJECT USER EXPERIENCEPROJECT EFFECTIVENESS17% 29%PROJECT E
2、FFECTIVENESS PROJECT EFFECTIVENESSMORE CASEMORE CASEMORE CASEMORE CASEPRODUCT STRATEGYPRODUCT ORITENTATION90PRODUCT ORITENTATIONPRODUCT ORITENTATIONBEFORE AND AFTERPRODUCT ORITENTATIONUSER INTERFACEPRODUCT ORITENTATIONCONTENT ECOLOGYCONTENT ECOLOGYPGCTHE BLACK PEARL RESTAURANT GUIDETHE BLACK PEARL R
3、ESTAURANT GUIDEBRAND DESIGNTHE BLACK PEARL RESTAURANT GUIDEBRAND DESIGNTHE BLACK PEARL RESTAURANT GUIDETHE BLACK PEARL RESTAURANT GUIDEPRODUCT ORITENTATIONPRODUCT ORITENTATION“”BRAND VALUEMUST EAT LISTMUST EAT LISTIP ORITENTATIONMUST EAT LISTBRAND DESIGNMUST EAT LISTMUST EAT LISTMUST EAT LISTBRAND D
4、ESIGNMUST EAT LISTBRAND DESIGNMUST EAT LISTBRAND SPREADMUST EAT LISTUSER INTERFACE DESIGNMUST EAT LISTMUST EAT LISTMUST EAT LISTMUST EAT LISTMUST EAT LISTMUST EAT LISTMUST EAT LISTMUST EAT LIST“”“”BRAND VALUECONTENT ECOLOGYCONTENT ECOLOGYPGCCONTENT ECOLOGYCONTENT ECOLOGY CONTENT ECOLOGYKEY STRATEGYCONTINUOUS INNOVATIONCONTINUOUS INNOVATIONCONTINUOUS INNOVATIONCONTINUOUS INNOVATIONCONTINUOUS INNOVATIONDIGITAL TWINDIGITAL TRANSFORMATION DIGITAL TRANSFORMATION DIGITAL TRANSFORMATIONDIGITAL TRANSFORMATIONSUPPLY-SIDE DIGITIZATION IS JUST BEGINNINGTHX