1、国家开放大学电大专科商务英语2期末试题及答案4（试卷号：3936)一、交际用语（每小题20分，共10分）l一5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。1. -Which edition would you like your advertisement to appear in?A. The coming edition is ready next Thursday.B.How much do you plan to spend on advertisement?c. we would like to get in with the fall publication, if
2、possible.2.一Certainly.We should register within 30 days after we receive our business license.A. Is there anytime requirement for registration?B. How long will you receive your business license? C. Is 30 days enough for you to send the goods to us?3.一You mentioned the term online banking just now. I
3、 don t quite get it. 玉line computer systems help us provide speedy bank service to customers. A.What do you learn about the term?B.Why do you mention the word?C.What do you mean by that?4.-Mr. Wilson. Your request for compensation surprises me. What happened?-A. 15tons of goods cant simply disappear
4、 into thin air.B. The issue is a shortage of weight. C. Im afraid that it really has nothing to do with us.5.一ls there a market?一1 am very optimistic about the market opportunities in China.A. They have the most need for computers. B.Our current agent agreements are broken up into regions.C.what are
5、 your initial thoughts on our computers in China?二、选择填空（每小题2分，共30分）6一20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。6. We are full of confidence the Chinese market.A. inB.onC. with7.Who the inspection certificate?A. publishesB. issuesC. suggests8.0ur current agent agreements are regions. A. bro
6、ken inB. broken up withC. broken into9.Remember we want to create a forward-looking image increase the awareness of our brand.A. as well asB. instead ofC. apart from10.our customer was very happy with the quality of service.A.Regardless of itB.Helpless to doC. Needless to say11. The digital image pr
7、ocessing of thi is copier is a prime reason you canA.deal withB. count onC. give upit. 12. A successful program also tells the consumer how the product is better than similar offeringsby_ A.managersB.partnersC.competitors 13.Corporate advertising is not concerned with increasing the sales of a parti
8、cularproduct or service. A. professionallyB.directlyC.completely14. Well, 1 will get the market survey with my colleagues. A.startedB. startC. to be started15. The sandbags stopped her property from A. to be floodingB.being floodingC. being flooded16. A situation analysis can help define the problem
9、 and make clear what addi tionalinformation A. is neededB. NeededC.needs17. AT Ms have become very usefulthey allow you to check balances, make deposit, withdraw funds and transfer money. A.whichB.becauseC. then18. Our bank consists of many departments, each of_is responsible for a particular area o
10、f business. A. whatB. thatC.which19.more manageable, we divided the sandbags on to two pallets（平板车）A. To make it B. Making itC.Make it20.0ne major benefit of online advertising is the immediate spread of information_bygeography or time. A. that 1 imi tsB. that is not limitedC.which is limited三、阅读理解（
11、每小题4分，共40分）21-25题：根据短文内容判断给出的语句是否正确，正确的写“T,错误的写“F,并将答案写在答题纸上。Dear Sir or Madam, We have received an order for US$3, 200, 000 worth of goods from Delta Co., Ltd., 1258Husten Avenue, New York, U.S. A., who has given us your bank as a reference. Could youplease confirm that they have sufficient funds t
12、o cover this amount and that they have a reliablecredit rating? We would be most grateful for your assistance, and any advice you give us will be keptstrictly confidential. A stamped and addressed envelope has been included for your reply. Thankyou in advance.Sincerely yours, John Taylor 21. John Ta
13、ylor s company has received US$3, 200, 000 worth of goods from Delta Co., Ltd. F 22. The letter is written to a reference bank. T 23.John Taylor wants to know if Delta Co., Ltd. is trustworthy as a corporate partner. T24. The advice that the bank gives wont be kept in confidence. F 25.John Taylor s
14、company has paid for the bank s reply.F26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Bob: Weve undertaken so many changes over the past few months. Id like to know how thingsare shaping up. john: There have certainly been some challenges, but Id say were on track to hit ourtargets for the years end.
15、Bob: Where do you think our greatest advantage lies in our competition? john: Were taking advantage of the economies of scale. Weve been able to reduce ourprice point, which gives us the advantage over the competition in pricing. Bob:Ournewsupplychainhasreallybeenpushedbythemanagement. Were also thi
16、nking aboutexpanding this strategy to other segments of the market. john:Its been tough on our competition, they just cant keep up.Not only that, butour uniqueness（独一无二性）is finally being perceived by a wider audience. Bob: Our breadth really cant be beat. Marketings also been doing excellent job on
17、gettingthat message out. john: Our sportswear 1 ine combines durability（耐久性），uniquenessand comfort-at anincredibly affordable price. Cant beat that! Bob: Were also taking advantage of social media, such as the Facebook, Twitter and othersocial networking tools to get the message out. Its a new terri
18、tory（领域），but we need tocontinue to hone that message. john:Social media is an entirely new game. Marketing s brought in some consul tingspecialists to help us take advantage of these new technologies. 26. How is the company doing currently?A.Rather badly.B. Rather well.C. Moderately well.27. Where d
19、oes the greatest advantage lie in their competition?A.New market ing schemes.B. Wide range of activities.C. Economies of scale. .28. What quality of the company is being perceived by a wider audience?A.The company s quality.B. The company s growth.C. Th . ine company s uniqueness.29. What tool is th
20、e marketing departnent using to get their message out?A. Social media.B. Sportswear.C. Marketing chain.30. What steps has the market ing department taken to improve their understanding of socialmedia? A. It has created a new job for socia I media.B. It has consulted some consultants.C. It has ignore
21、d social media.四、翻译（每小题4分，共20分）31一35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。31. You no longer need to spend much time lining up at a bank to do your transact ions.A你不必花许多时间在银行交易，排队等待。B你绝不需要花大量时间在银行排队办你的业务。C你再也不需要花很多时间在银行排队进行交易。32. Our advertising agency will just have to come up with a theme for the
22、advertisement bytomorrow. A明天之前我们广告公司将会索取广告的主题。B明天之前我们广告公司将会推出广告的主题C明天之前我们广告公司将会收到广告的主题。33. In order to succeed in business, the following two principles of marketing should bekept, in mind. s. A为了在商业上取得成功，以下两条营销原则应该牢记在心B企业若想取得盈利，就必须牢记以下营销原则C为了取得商业成功，两条市场原则应当被置于脑海中。34. There- inspection should be co
23、mpleted within a month of the arrival of the goods.A对货物的重新检查应在到货后一个月内完成B应在一月内到货并完成对货物的重新检查。C应在完成对货物的重新检查后一个月内到货。35. There is a difference of 5 million dollars between this year s sales and last yearA这里有今年和去年5百万美元的销售额差价。B今年和去年的销售额有5百万美元的不同。C今年和去年的销售额相差5百万美元。国家开放大学电大专科商务英语2期末试题及答案2（试卷号：3936)一、交际用语（每小题
24、20分，共10分）1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。1.一You want to know about the value added tax, dont you？一A. Yes, you need to introduce it for me. B. Yes, 1 must know everything about it. C. Yes, could you give me a brief overview of it? 2.一In most cases, it is the total income received. A. What does taxabl
25、e income refer to?B.Why do you want to know taxable income?C.when do you start to learn about taxable income?3.-Can we discuss the question of commodity inspection? A.OK. The inspection of goods is particularly important.B.We would prefer to re-inspect goods at the unloading port.C.But there might b
26、e some disputeover the results of inspection.4.一This is Focus Advertising Agency.How may I help you?-A. Id like to buy a pair of sports shoes.B. Im glad to introduce myself to you.C. 1 need to inquire about your advertising rates.5.一How can people avoid food contamination nowaday s?-A.People should
27、have balanced food to get different nutrients they need.B. The goverrunent should set strict rules to standardize the production of food.C. 1 agree with you on this point, and we should pay more to attention to food safety.二、选择填空（每小题2分，共30分）6一20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。6. We
28、 a copy of the statement for your reference. A.encloseB. encircleC.enrich7.We wont let you into the parkthe valid pass for this month.A. unless you will haveB.unless you dont haveC. unless you have8. Consumers cant digest too much information on a web page, resulting_ low rates ofreturn. A. withB. i
29、nC.at9. In China, Tao bao is one of is one ot e - commerce sites.A.most popularB. the most popularC.more popular10. What s the insurance_for the shipment? A.rateB.valueC.ratio11. Our bank consists of many departments, each ofis responsible for a particulararea of business. A. thatB.whichC. what12. E
30、xperts suggest_a different password for every website you visit, and changingthe password every few months. A.using B. to useC.use13. The ideal money is something acceptable, easily stored and transported. A. partiallyB.probablyC. universally14. It aims at increasing sales by making a product or ser
31、vice known to a wider.A.witnessB.audienceC.evidence15.No matter what it may lead to, they always_the profit maximization. A. pursueB.respectC.perform16.People can t bear this kind of behavior and the businesses responsible must.A. to be closedB. closeupC. be closed down17. It is just not possible fo
32、r managers to keep up with all of the changes. in their markets.A. to take placeB.taking placeC.being taking place18.A company can advertise in_ways, depending on how much it wishes to spend.A. peculiarB. VariousC . serious19.Were also thinking about_this strategy to other segments of the market.A.
33、expandingB.excitingC.extracting20.We so many changes over the past few months.A.are undertakingB.are to undertakeC. have undertaken三、阅读理解（每小题4分，共40分）21-25题：根据短文内容判断给出的语句是否正确，正确的写“T，错误的写“F，并将答案写在答题纸上。Product advertising is an important part of marketing. It ains at increasing sales by making a produc
34、t or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design
35、 and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than si
36、mila工 offerings by competi tors. Corporate advertising is not directly concerned with increasing the sales of a particula工product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three diff
37、erent types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to at
38、tract potential investors. 21. Generally, an advertising agency is responsible for designing and organizing a products advertisement. T 22. It is not necessary to consider the budget of an advertisement in choosing a media foradvertising. F 23. There are only three types of media used in advertising
39、. F24. Product advertising is different from corporate advertising. T25. This passage is mainly about the history of advertising. F26-30题：阅读短文，从A、B. C三个选项中选出一一个正确答案，并将答案序号写在答题纸上。Roles and Functions of Banks The roles and functions of banks have changed over the years. Today the services that a bank
40、offers depend on the type of bank and the country. Many of the la工ger banks may deal in financial instruments such as share certificates, certificates of deposit, and bills of exchange. A financial instrument is a legal document. It shows that money has been lent or borrowed, invested or passed from
41、 one account to another. Some banks also offer onl ine banking and insurance to their customers. However, one of the basic functions of a bank is to provide services related to the storing and management of money. These services inc lude accept ing deposits, making loans, paying or cha工ginginterest,
42、 transferring and investing money, providing ATM networks and soon. Nowadays, onl ine bank ing allows us to have more choices and services, including opening accounts, transferr ing money between accounts, paying bills and even getting loans. 26. Different types of bank may offer_way. A. different f
43、unct ionsB. different servicesC. different roles27. banks may provide services about f inancial instruments.A. SmallerB. MediumC. Larger28. A financial instrument proves that_is transferred from one account to another i a certain A. moneyB. a serviceC.a legal document29. is one of the basic function
44、s of a bank.A. InsuranceB. Offering bills of exchangeC. Storing and management of money30.provides more choices and services.A. ATM networkB. Online bankingC. An financial instrument四、翻译（每小题4分，共20分）31一35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上31. Our advertising rates a工厕e based on size and locat ion,
45、 A我们的广告费根据大小尺寸和地理位置决定。B我们的广告收费是基于版面大小和位置来决定的C我们根据尺寸大小和地理位置来决定收取广告费用。32. We have to hammer out these details by the 15th of this month at the latest.A我们最迟要在本月15号之前敲定这些细节。B我们需要推敲这些细节，最晚在这个月15号前。C本月15号前，我们需要敲打这些问题细节。33. In order to succeed in business, the following two principles of marketing should b
46、ekept in mind. A企业若想取得成功，必须牢记以下原则B为了取得商业成功，两条市场原则应当被置千脑海中。C为了在商业上取得成功，以下两条营销原则应该牢记在心34. Could you please confirm that they have sufficient funds to cover this amount of order?A能请您确认一下，他们有足够的资金支付这个数鱼的订单吗？B您能否确认一下，他们有特别的资金支撑这个数量的订单吗？C您可否批准一下，他们有额外的资金为这个数量的订单保险吗？35. You should be confident with our products, which enjoys a high prestige among the dconsumers. A您需要对我们的产品树立信息，它享受很高的用户声誉。B您应该对我们的产品有信心，我们的产品广受消费者好评C我们的产品您要建立信心，我们的产品享誉全部消费群体。
