1、CONFIDENTIALFrequently Used Template 2TextTextTextTextTextTextTextTextText Text2X2 CUBEDUnit of measure* FootnoteSource: Source32X2 TOWERUnit of measure* FootnoteSource: Source45PS MARKETINGPlacePriceProductPackagePositioning promotionProduct offeringUnit of measure* FootnoteSource: Source5StrategyS
2、killsSystemsStaffShared valuesStructureStyle7SUnit of measure* FootnoteSource: Source6ARROW 3DUnit of measure* FootnoteSource: Source7CUBES1 3DUnit of measure* FootnoteSource: Source8CUBES2 3DUnit of measure* FootnoteSource: Source9CUBES3 3DUnit of measure* FootnoteSource: Source10TextTextTextTextCU
3、TOUT 3DUnit of measure* FootnoteSource: Source11New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORKUnit of measure* FootnoteSource: Source12TextTextTextTextTextTextTextTextTextTextJOINTUnit of measure* FootnoteSource: Source13TextTextTextTextLEVEL SEPARATE 4Unit of measure* Footno
4、teSource: Source14TextTextTextLINEAR A 3DUnit of measure* FootnoteSource: Source15TextTextTextTextLINEAR B 3DUnit of measure* FootnoteSource: Source16TextTextTextLINEAR C 3DUnit of measure* FootnoteSource: Source17TextTextTextLINEAR D 3DUnit of measure* FootnoteSource: Source18TextTextTextTextLINEAR
5、 E 3DUnit of measure* FootnoteSource: Source19TextTextTextLINEAR G 3DUnit of measure* FootnoteSource: Source20TextTextLINEAR I 3DUnit of measure* FootnoteSource: Source21TextTextTextTextLINEAR J 3DUnit of measure* FootnoteSource: Source22TextLINEAR N 3DTextTextTextUnit of measure* FootnoteSource: So
6、urce23TextTextTextLINEAR P 3DUnit of measure* FootnoteSource: Source24LINEAR Q 3DTextTextUnit of measure* FootnoteSource: Source25TextTextLINEAR Q 3DUnit of measure* FootnoteSource: Source26PlanImplementSupportLINKS 3Unit of measure* FootnoteSource: Source27PERSPECTIVE 3DUnit of measure* FootnoteSou
7、rce: Source28TextTextTextPROPELLER 3DUnit of measure* FootnoteSource: Source29RINGS 3DUnit of measure* FootnoteSource: Source30TextSCALETextUnit of measure* FootnoteSource: Source31TextTextSCALESUnit of measure* FootnoteSource: Source32TextTextTextTextTextTextSIZES INUnit of measure* FootnoteSource:
8、 Source33SPIRAL1 3DUnit of measure* FootnoteSource: Source34SpiralBrakesTube in tubeSPIRAL2 3DUnit of measure* FootnoteSource: Source35TextTextTextTextSPOTLIGHTUnit of measure* FootnoteSource: Source36TextTextTextTextTextTextSTAIRCASEUnit of measure* FootnoteSource: Source37STARS 3DUnit of measure*
9、FootnoteSource: Source38TextTextWIRE CUBESUnit of measure* FootnoteSource: Source39TextTextTextTextTextTextTextARROWSUnit of measure* FootnoteSource: Source40LEVEL 1TextUnit of measure* FootnoteSource: Source41LEVEL 2TextTextUnit of measure* FootnoteSource: Source42LEVEL 3TextTextTextUnit of measure
10、* FootnoteSource: Source43LEVEL 4TextTextTextTextUnit of measure* FootnoteSource: Source44LEVEL 5TextTextTextTextTextUnit of measure* FootnoteSource: Source45LEVEL 6TextTextTextTextTextTextUnit of measure* FootnoteSource: Source46FLOW 2TextHeaderHeaderTextUnit of measure* FootnoteSource: Source47Tex
11、tFLOW 2 TITLETextHeaderHeaderTextUnit of measure* FootnoteSource: Source48FLOW 3TextHeaderHeaderTextHeaderTextUnit of measure* FootnoteSource: Source49TextFLOW 3 TITLETextHeaderHeaderTextHeaderTextUnit of measure* FootnoteSource: Source50FLOW 4TextHeaderHeaderTextHeaderHeaderTextTextUnit of measure*
12、 FootnoteSource: Source51TextFLOW 4 TITLETextHeaderHeaderTextHeaderHeaderTextTextUnit of measure* FootnoteSource: Source52FLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure* FootnoteSource: Source53TextFLOW 5 TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure
13、* FootnoteSource: Source54FLOW 6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure* FootnoteSource: Source55TextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure* FootnoteSource: Source56BLADESTextTextTextTextUnit of measure* FootnoteSou
14、rce: Source57BOXTextTextTextTextUnit of measure* FootnoteSource: Source58BOXTextTextTextTextUnit of measure* FootnoteSource: Source59CYCLE 1TextTextTextUnit of measure* FootnoteSource: Source60CYCLE 2TextTextUnit of measure* FootnoteSource: Source61CYCLE 3TextTextTextUnit of measure* FootnoteSource:
15、 Source62CYCLE 4TextTextTextTextUnit of measure* FootnoteSource: Source63CYCLE 5TextTextTextTextTextUnit of measure* FootnoteSource: Source64CYCLE 6TextTextTextTextTextTextUnit of measure* FootnoteSource: Source65CYCLE 7TextTextTextTextTextTextTextUnit of measure* FootnoteSource: Source66CYCLE 8Text
16、TextTextTextTextTextTextTextUnit of measure* FootnoteSource: Source67TextINCOMINGTextTextTextTextTextUnit of measure* FootnoteSource: Source68RIBBONTextTextTextTextTextUnit of measure* FootnoteSource: Source69RINGTextTextTextTextTextUnit of measure* FootnoteSource: Source70UPON 2TextTextUnit of meas
17、ure* FootnoteSource: Source71CONTINUOUSTextTextTextTextTextTextTextTextUnit of measure* FootnoteSource: Source72CUTOUTTextTextTextTextUnit of measure* FootnoteSource: Source73LINEAR ATextTextTextUnit of measure* FootnoteSource: Source74LINEAR BTextTextTextTextUnit of measure* FootnoteSource: Source7
18、5LINEAR CTextTextTextUnit of measure* FootnoteSource: Source76LINEAR DTextTextTextUnit of measure* FootnoteSource: Source77LINEAR ETextTextTextTextUnit of measure* FootnoteSource: Source78LINEAR FTextTextTextUnit of measure* FootnoteSource: Source79LINEAR GTextTextTextUnit of measure* FootnoteSource
19、: Source80LINEAR HTextTextTextTextUnit of measure* FootnoteSource: Source81LINEAR ITextTextUnit of measure* FootnoteSource: Source82LINEAR JTextTextTextTextUnit of measure* FootnoteSource: Source83LINEAR KTextTextTextTextTextTextUnit of measure* FootnoteSource: Source84LINEAR NTextTextTextTextUnit o
20、f measure* FootnoteSource: Source85LINEAR PTextTextTextUnit of measure* FootnoteSource: Source86LINEAR QTextTextUnit of measure* FootnoteSource: Source87PROPELLERTextTextTextUnit of measure* FootnoteSource: Source88STEP 5TextTextTextTextTextUnit of measure* FootnoteSource: Source89TextTextTextText2
21、ON 1Unit of measure* FootnoteSource: Source90TextTextTextTextTextTextAGAINSTUnit of measure* FootnoteSource: Source91TextTextTextTextTextAT WORKUnit of measure* FootnoteSource: Source92TextTextCOUPLED HORIZUnit of measure* FootnoteSource: Source93TextTextCOUPLED VERTUnit of measure* FootnoteSource:
22、Source94TextTextTextTextFOCUSEDUnit of measure* FootnoteSource: Source95New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORKUnit of measure* FootnoteSource: Source96TextTextTextPARALLELUnit of measure* FootnoteSource: Source97TextTextTextTextSPLITUnit of measure* FootnoteSource: S
23、ource98TextSURROUNDUnit of measure* FootnoteSource: Source99TextTextTWISTEDUnit of measure* FootnoteSource: Source100TextTextUP & AWAYUnit of measure* FootnoteSource: Source101TextTextUP & DOWNUnit of measure* FootnoteSource: Source102The way managerscollectively behave with respect to useof time, a
24、ttention,and symbolic actions The people in the organization, consideredin terms of corporate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desi
25、rable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed byth
26、e organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5SUnit of measure* FootnoteSource: Source103CustomerClientsDistributorsCompetitorsSuppliers3CS TRIANGLEUnit of measure* Footnot
27、eSource: Source104SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organ
28、ization,considered interms of corporatedemographics, notindividual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corp
29、orateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4SUnit of measure* FootnoteSource: Source105StyleStr
30、uctureStaffStrategySystemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and symbolic actionsCapabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary peopleThose ide
31、as of what is right and desirable (in corporate and/or individual behavior)which are typical of theorganization and commonto most of its membersThe processes and and procedures through which things get donefrom day-to-dayThe organization chart and accompanying baggage that showwho reports to whom an
32、d how tasks are both divided up and integratedThe people in theorganization, considered in terms of corporate demographics, notindividual personalitiesA coherent set of actions aimed at gaining a sustainable advantage over competition7SUnit of measure* FootnoteSource: Source106Competitive positionLo
33、wMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIOUnit of measure* FootnoteSource: Source107Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARDUnit of measure* FootnoteSou
34、rce: Source108 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers (particularly middle management) haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsA
35、greement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding, belief and contribution to act on vision and action plansAccurate measurementof action and resultsClea
36、r accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of measure* FootnoteSource: Source109Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/
37、valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack” Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACSUnit of measure* FootnoteSource: Source110Bus
38、iness StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGYUnit of measure* FootnoteSource: Source111Restructuring framework 1 5 4 3 2 PENTAGONUnit of measure* FootnoteSource: Source112Benefit Price Competitiv
39、edisadvantage Competitiveadvantage PRICE BENEFITUnit of measure* FootnoteSource: Source113Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHARTUnit o
40、f measure* FootnoteSource: Source1143.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARDUnit of measure* FootnoteSource: Source115Stage 1 Stage 2 Stage 3 Stage 4 Value system St
41、rategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGEUnit of measure* FootnoteSource: Source116Selling margin ContributionSalesSelling rateSalesAvailable selling time Effective
42、nessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITYUnit
43、 of measure* FootnoteSource: Source117MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATIONUnit of measure* FootnoteSource: Source118Real Perceived Clients relative ability to e
44、xtract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valua
45、tion techniqueVALUE SOURCESUnit of measure* FootnoteSource: Source119GANTT10HeaderTextUnit of measure* FootnoteSource: Source120GANTT15HeaderText# # # #Unit of measure* FootnoteSource: Source121TextTextVENN 2Unit of measure* FootnoteSource: Source122TextTextTextVENN 3Unit of measure* FootnoteSource:
46、 SourceCONFIDENTIALFrequently Used Template Data DrivenTemplate June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This materi
47、al was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.124Label 1Label 2Label 3AREAUnit of measure* FootnoteSource: Source125Label 1Label 2Label 3Label 4Label 5BARUnit of measure* FootnoteSource: Source126Label 1Label 2Label 3Label 4Label 5Label
48、1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2Unit of measure* FootnoteSource: Source127Label 1Label 2Label 3Label 4Label 5BAR BUTTEDUnit of measure* FootnoteSource: Source128Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesBAR STACKEDSeriesUnit of measure* F
49、ootnoteSource: Source129Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesBAR STACKED 100%SeriesUnit of measure* FootnoteSource: Source130TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLEUnit of measure* FootnoteSource: Source131Label 1Label 2L
50、abel 3Label 4Label 5COLUMNUnit of measure* FootnoteSource: Source132Label 1Label 2 Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2Unit of measure* FootnoteSource: Source133Label 1Label 2Label 3Label 4Label 5COLUMN BUTTEDUnit of measure* Footno
